Symposium portfolio

Symposium Campaign

New Business Team  

“Not All Networking Is Equal”

“Not All Networking Is Equal” Theme

-  Networking is a frequently awkward and difficult process that all ad students must participate in. Many events promise networking opportunities, but none are as intimate and personal as the Advertising Symposium.

-  Ad Club hosts weekly guest lectures. We must dissolve the notion that Symposium is simply another learning experience.  

Look and Feel

-  Our target is limited to students within the J-School, meaning we could (and should) be very insular with our copy. Stories should be significantly more engaging to ad students than their average UNC colleague.

-  Keep designs bright and eye-catching to stick out from typical Carroll Hall fare.  

Print

Print

Social Media -  Entertain students while gently reminding them of sign-up date and other information.  

Event Program

-  Included: -  8 speaker bios creatively introducing our guests

-  Entertaining welcome and thank you paragraphs

-  Design elements to match look and feel of previous materials

-  Example bio:

Results

-  Registration for Symposium filled up within 48 hours of opening, a full four days quicker than the previous year

-  48 college students attended a 9:00 AM meeting on a Friday (an impossible to overstate acheivement)

-  Multiple mentions of the strength of the campaign from J-School professors and students alike.