View
1
Download
0
Category
Preview:
Citation preview
Symposium Better DaysI know you feel left out and stepped onKeep goin', keep goin'Shine bright, don't dim yours for no oneKeep goin' higher, and higher and higher and higherBetter days, better days are comin'
There's a light at the end of the tunnelKeep your eyes on the road aheadBut if you're feeling lost in the nightIt's okay to cryJust as long as you hold your head'Cause we're on our way to better
Better's ahead, better's aheadIt get's worse 'fore it gets betterBut better's ahead, better's aheadBetter days are comin'
I know you've been kicked downSlept on, let down, faith goneWaited for too long for somethin' to lean on (lean on)You feel weak, just be strong (ooh)Deep breath, stay calmIf you just press on, press on, press on
You gon' see there's a light at the end of the tunnel (at the end of the tunnel)Keep your eyes on the road ahead (on the road ahead)And if you're feelin' lost in the night (lost in the night)It's okay to cry (it's okay to cry)Just as long as you hold your head'Cause we're on our way to better (ah)
Better's ahead, better's aheadBetter days are comin'
Songwriters: Anthony Clemons Jr. / Jacob Kasher Hindlin / Justin Timberlake / Kenny DixonBetter Days lyrics © Universal Music Publishing Group
The Long Run Back to
Live EventsJanuary, 2021
RunSignup.com/VirtualSymposiumWinter
Agenda▷ COVID Impact & Expectations for 2021▷ RunSignup | GiveSignup Intro▷ The Art of Technology - 2020 Recap and 2021 Plans▷ Trends Report
COVID ImpactAnd 2021 Outlook
2020 NumbersIn-Person, Virtual, and Challenge
https://covidtracking.com/data/charts/2-metrics-7-day-average-curves
https://www.bloomberg.com/graphics/covid-vaccine-tracker-global-distribution/ https://covid19-projections.com/path-to-herd-immunity/
https://covid19.healthdata.org/united-states-of-america?view=infections-testing&tab=trend&test=infections
2021 Transaction Plan
Transactions 2019 2020 2021
Total $270,000,000 $217,000,000 $250,000,000
▷ Down 20% in Q1, recovering to equal to 2019 in the summer
Sense of Urgency for 2021▷ Need for $▷ Early Mover Advantage▷ Market Share Grab
○ Races and Walks○ Timers (45% plan on taking market share)
▷ Hybrid
RunSignup | GiveSignupStrategy
▷ What we do○ Art of Technology
▷ Who we do it for○ Endurance & Nonprofits
▷ How we do it○ Solve Problems○ Single Platform○ Continuous Improvement
Company Strategy▷ How we help our
customers○ Raise More○ Save Time○ Easy
“IN THIS TURBULENT global economy, our fundamental approach remains the same. Stay heads down, focused on the long term and obsessed over customers.” Amazon Letter to Shareholders 2008
SupporterEngagementPlatform
Guiding Principles
Business Strategy
2020 Technology RecapThe fun stuff
Participant Management
Going Virtual▷ Easy transition from live event to virtual▷ Improved User Interface for Results▷ Result posting▷ RaceJoy RunAnywhere▷ RaceJoy automated result submission▷ Participant photo uploads and sharing
Challenge Platform▷ Multi-activity – distance, time, any count
(books, steps, etc.)▷ Easy user logging▷ Goals and Milestones▷ Dynamic maps▷ Teams▷ Track friends and family simultaneously
on maps and leaderboards▷ Trophy case with customizable badges,
notifications
Shipping
Live Races in COVID Age▷ Timer software (The Race Director and RaceDay Scoring) support
for rolling starts▷ New Corral system▷ RaceJoy GPS Tracking and Engagement
Photos 2.0▷ New, more scalable and robust infrastructure▷ Completely redesigned user experience ▷ Available for Races and GiveSignup nonprofit
Tickets▷ Participant Uploads, with previews and ability
to delete▷ Results Integration▷ Better Album control and editing▷ Improved auto-tagging of photos ▷ Team photo albums▷ Sponsor logo watermarks▷ View stats on photo albums▷ Moderation of photos▷ Photo API allows third party developers to
integrate with our system
2021 Technology RoadmapSomething to look forward to
Financial System▷ New Payment Processors▷ Auto-Failover▷ New Customer Onboarding▷ Revamped Payment Account and
Financial Reports▷ Checks will cost $10 to process
▷ Vouchers
Supporter Engagement▷ Single Supporter View▷ Supporter Filters▷ Next Gen Email
▷ RegForward Integration○ CRM and Email
contacts
RaceDay Scoring▷ 36 Releases in 2020▷ XC Support▷ Lap Races▷ Series Scoring▷ Improved Reporting▷ Automated Actions
○ Eg. auto event switch based on split read
▷ Automated Backup to Cloud
MYLAPS Picks RaceDay Scoring▷ RaceDay Scoring is now Preferred Scoring Platform for MYLAPS
Americas○ Bundle 2,500 finisher subscription for all MYLAPS Americas Timers○ Resell RaceDay Scoring○ Certified MyLaps Hardware and RaceDay Scoring○ Partnering on Registration as well
RaceDay Suite▷ RaceJoy
○ Profile○ UI Refresh
▷ CheckIn○ New Version RaceDay CheckIn○ New Version Ticket CheckIn○ Volunteer CheckIn
▷ Timer Dashboard○ RaceDay Scoring Auto backup and sharing○ RaceDay Scoring and The Race Director Real Time Stats
GiveSignupAllison Bickel
GiveTrends
44.6%Increase in donation $s per event in 2020 compared to 2019.
GiveTrends
59.3%Increase in the number of donations per event in 2020 compared to
2019.
With a slight decrease in # of donations per fundraising event
GiveTrends
72%of donations were less
than $25
GiveTrends
33.1%of donation $s came
from donations greater than $100
GiveTrends48.7%
of connected fundraisers reached
their goal.
29.7%of fundraisers without a connected fundraiser
reached their goal.
2020 Recap - Run/Walk/Ride▷ Free (and low-cost) virtual
fundraising events
▷ Challenge Platform helped organizations raise $40 Million and engage 533,000+ supporters
▷ Dynamic challenge goals
▷ Results that feature fundraising
▷ Fundraiser milestone confetti
2020 Recap - Tickets▷ Simple Ticket Wizard
▷ Combo Tickets
▷ Donation Discounts
▷ Banner Images
▷ Custom Calls to Action
2020 Recap - Fundraising Campaigns▷ DIY fundraising campaigns
▷ Free Facebook Fundraiser integration
▷ Campaign slideshows
▷ Fundraiser slideshows
▷ Fundraiser reports
2020 Recap - Donations▷ Donation Forms and new
Donation Form Wizard
▷ E-Cards
▷ Mail a Card
▷ Donation reports
▷ New donation receipts
▷ New donation page UX
▷ Donation summary notifications
2020 Recap - Financial▷ Export Transactions
per Funds Transfer
▷ Add custom Account Codes
○ Easy reconciliation for Fiscal Sponsors and large organizations
2021 Product Roadmap▷ Simple wizard to create DIY
fundraising campaigns
▷ Standalone store
▷ Lightweight online auction
▷ Integrated Photos
▷ Ticket Management
▷ Ticket Events + Fundraising Campaigns
▷ Text to Donate
▷ Fundraising Milestones & Notifications
▷ Change registration “Race/Event” to “Event/Option”
▷ Controlled and flexible DIY Fundraising payment options
Content Management▷ Easy to add and organize content,
pages, and menu - full websites!
▷ Integrated with real-time data across all entities on GiveSignup | RunSignup
▷ Tickets, Donation Websites, Fundraising Websites
Raise More and Engage Supporters
Free data-driven websites
Free tools to raise money and engage
supporters
Free supporter engagement
platform
Integrated payments and
financials
The RunSignup Numbers
4,713,380 Participants in 46,893 Race Events
COVID-19 and the Endurance IndustryGrowth Trends
Participation Rates
48.1% Per-race
decline in participation
Overall RunSignup Participation
35.5%decline in
Registrations on RunSignup
Repeat Participation
10.1%of 2019 participants
returned in 2020.
18.4%In 2019, that number
was
Race Churn 56.0%
5.6%38.4%
Race Churn
COVID-19 and Timers
80.8%Of Timers were
Significantly Impacted (but are hanging on)
COVID-19 and Timers
44.4%Adjusted their
services to survive
Virtual TrendsVirtual is Real
Demographics of Virtual Races
63.6%of 2020 virtual
participants identified as female.
72.2%In 2019, that number
was
Demographics of Virtual Races
56%of virtual challenge
participants are over 40, compared to 53% for virtual races and 46% for in-person
events
Size of Virtual Events
In-person, virtual, and challenge events are
similar in size
Length of Virtual EventsLength of a Virtual Race Length of a Virtual Challenge
Registration Trends
When Runners Register
26%of registrations were
on race week
12.4%of registrations were 90+ before race day
Pricing Trends
18.2%Half Marathon
prices fell
Pricing Strategies
14.6%of registrations within 3 days of a price increase
or registration close
In 2019, that number was
27.0%
Mobile Adoption
72.9%of website views are on
mobile or tablet
for transactions, that number is
52.3%
Promotion Trends
Referral Rewards
17%Registration dollars are
from referrals when they are enabled.
In 2019, that number was
7%
Groups & Team
31.4%of participants
join groups when they are an option
Email Marketing
258 Millionfree emails sent in
2020
Website Sources24.9%website views were
from social
RaceInsights
14.9%Registrations are from
a search engine
12.2%Registrations are from
Race Day
CheckIn App
6.8%of runners were
checked in with the CheckIn App in 2020
That will go up.
Scored Results Notifications
1,408races sent fewer than
100 results notifications
RaceJoy Usage
168%Growth in races
offering RaceJoy
1.1 MillionLifetime RaceJoy users
Profile of Timing Businesses
Do you have a job outside of timing?
Do you have an ownership stake in your timing business?
Market Competition
Services Provided
88%of timers offer services
beyond timing
90.1%of timers believe races
view them as a technology expert
Timing in 2021
69.6%of timers have
discussed 2021 plans with their race directors
Timing in 2021
87%of timers have already
hosted an in-person event or are working on
one in the coming months
How much guidance are you giving your races on proceeding in 2021?
Recommended