SWITZERLAND. Do we need to manage the crisis (active), or let the crisis manage us (passive)??? What...

SWITZERLAND

Do we need to manage the crisis (active), or let the crisis

manage us (passive)???

What can we lose in Switzerland?

Switzerland – Facts & Figures

Population ~7 Million

26 Kantons

4 Languages (Hebrew not one of them!!!)

Swiss Jewish Community – Facts & Figures

Jewish Population ~18,000 ~6,000 Housholds

JNJTotalJ/NJ

[%]

Deutsch2,5154,6947,20934/66

Franz.2,4721,6084,08060/40

Total4,9876,30211,28944/56

KKL Schweiz

Swiss KKL - Sources of Income

0

1

2

3

4

5

6

M-C

HF

Personal Solicitation

Wills & Bequests

Traditional

2010 201220112004 2005 2006 2007 2008 2009

~ CHF 4,600,000

=~ US$ 5,000,000

Income 2011

Av. Total Community

CHF 0.66 p.c.

Av. Jewish Community

CHF 255 p.c.

Criticism & Examples

Jewish Donors (?)

•Organisations / NGOs•Community Members•Multiplicators (Jewish Media, professionals, private people)

8

Non-Jewish Donors (?)

•Organisations / NGOs •Multiplicators (non-Jewish Media, private people)

SWOT Analysis (from a communication perspective)

Strengths•110 years success story•Apolitical NGO•Active in environmental issues (not only in ISR)•Many projects (supported by KKL-CH)•.... amongst those many for Non-Jews•Broad donor base (Jews + Non-Jews)•Pure conscience

9

Weaknesses•Re-active communication (El-Arakib)

•Dependence on Israeli government*

•Rich and well known organization = welcome target

•Defensive position by KKL Jerusalem

•Anti-Israeli mood in Swiss media

•Negative coverage in Israel media

*) Duties defined in contract with ILA

Opportunities

•Openness towards critics

•Show the (true) facts

•Support by third parties (e.g. Bedouins)

•Alliances with other Zionist organizations

•Targeted pro-active communication

Threats

•Further allegations (right or wrong)

•Internal disputes in KKL-JNF

•Defamatory media campaign

•Unsettledness of Swiss donors

SWOT Analysis (from a communication perspective)

10

Weaknesses

•Re-active communication (El-Arakib)

•Dependence on Israeli government*

•Rich and well known organization = welcome target

•Defensive position by KKL Jerusalem

•Anti-Israeli mood in Swiss media

•Negative coverage in Israel media

*) Duties defined in contract with ILA