Swim With the Sharks at the LatAm Alliance Shark...

Swim With the Sharks at the

LatAm Alliance "Shark Tank"

BofI Federal Bank, Ron Pitters

PepsiCo, Russ Damron

Time Warner, Ashish Malhotra

CI&T, Bruno Guicardi

Dextra Technologies, Daniel Chavez

Making Sense, Cesar D'Onofrio

sig.org/eval

www.latamalliance.org

Welcome to the

LatAm Alliance

“Shark Tank”

www.latamalliance.org

Daniel

Chavez,

CEO

Dextra

Technologies

Mexico

Cesar

D’Onofrio,

CEO

Making

Sense

Argentina

Bruno

Guicardi,

President

CI&T

Brazil

The Providers

LatAm Alliance “Shark Tank”

www.latamalliance.org

Russ Damron,

Sr. Director

Global

Procurement

PepsiCo

Ron Pitters,

CIO

BofI

Federal Bank

Ashish

Malhontra,

VP, Global IT

Workforce

Management

Time Warner

The “Sharks”

LatAm Alliance “Shark Tank”

www.latamalliance.org

How the session will go…

• Each provider presents:

• A company overview

• A location overview

• A project to sell

• Sharks ask questions and providers respond

• Q&A – after the interactions

• 10 minutes each

• 10 minutes each

• 10 minutes

LatAm Alliance “Shark Tank”

www.latamalliance.org

An Enterprise Mobility Challenge

• Redesign an auto accident claim process to improve

customer experience and operational efficiency

Modern Logistics Team Application

• Modernize a logistics team app, including web and mobile

apps, to be able to track orders, send alerts and get analytics

Better user engagement with intelligent interfaces

• Build an application that automatically adapts to individual

user needs and context, providing personalized digital

experiences in real time, increasing customer engagement

and brand love.

The Projects

LatAm Alliance “Shark Tank”

D E X T R A T E C H N O L O G I E S

P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D

D E X T R A T E C H N O L O G I E SP R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D

Near shore ITO Play

Daniel Chávez

D E X T R A T E C H N O L O G I E S

P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D

W H Y M E X I C O ?

Geography and time zone reduces transaction costs with highly interactive methodologies such as Agile and frequent and convenient communications

– 40% of rate reduction compared to USA

– Plus efficiency improvements that also improve TCO

All this while gaining a diversified strategy to mitigate risks associated to one geographic area

65,000 graduates per year in Computer Science related careers

We offer 3 different sites in Mexico that leverage talent location and cost alternatives: Monterrey, Guadalajara and Aguascalientes

1+ hour flight from DFW to our different sites

Similar Business

Culture and Time Zones

Simplified Communic-

ations

Availability of talent

Faster Time to Market

SecurityIncreased Customer

Satisfaction

Thanks to NAFTA, a TN Visa is issued in less than 3 weeks

D E X T R A T E C H N O L O G I E S

P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D

Expertise that translates into higher quality and speed, understanding of key business processes and technical needs.

– Key Verticals

• High Tech

• Insurance

• Retail

• Automotive

– Key Technologies

• Mobile (Android, iOS, Multiplatform)

• Web [J2EE, .NET, JavaScript, Databases)

• Embedded [C, C++]

– Methodology

• Project Management and Risk Abatement (Agile and RUP)

• Requirements Analysis & Management

• Technical Design and Software Development

• Manual and Automated Testing

9

W H Y D E X T R A ?

D E X T R A T E C H N O L O G I E S

P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D

Facts

Employees 400

US based clients 80% of total sales

Track record

10

2001 2002 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

D E X T R A T E C H N O L O G I E S

P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D

– Type of Engagement

• Fixed Price

– Business Objective

• Redesign an auto accident claim process towards improving customer experience and operational efficiency

– Challenge

• Move from an outdated paper and telephone based claim process to a digital/mobile-enabled process.

• The enterprise mobility solution had to ensure a smooth process workflow between policy owners, adjusters and our customer’s backend operations including IT.

• Implement and rollout an Enterprise Mobility Solution to digitalize car-accident claims process. Average day with 600 claims across the country.

• New portal and mobile app needed to be integrated to legacy systems.

– Technologies

• Mobile: iOS, Android. [Objective C, Apple MDM and Java Android]

• Back End: J2EE, Oracle

– Results

• Customer-claims process reduced by 10 minutes (20%)

• Reduced Filed-Agent response time by 15%

• Productivity increase for Field Agent by 25%

11

A N E N T E R P R I S E M O B I L I T Y

C H A L L E N G E

D E X T R A T E C H N O L O G I E S

P R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D

D E X T R A T E C H N O L O G I E SP R O P I E T A R Y I N F O R M A T I O N | A L L R I G H T S R E S E R V E D

Sharks – 10 min for questions

Innovative Software

Why Argentina

• Cultural affinity

• Highly skilled pool of software engineers

• Highest English level of the region

• Same time zone

• Creativity

• New government, new opportunities

• CESSI, Invest Argentina and Red Argentina IT

(According to the English Proficiency Index)

~100K engineers & designers, 20% YoY / 600 companies

ABOUT US

Making Sense• Since 2006 offering end-to-end UX-

focused software development

• Offices located in United States, Argentina and Mexico

• A team of over 150 analysts, engineers and designers

• Software + design

• Hybrid delivery model

Companies that trust us

Project

• A B2C company is looking to modernize an internal app for its logistics team, including web and mobile apps to be able to track orders, send alerts and get analytics

• The current solutions is outdated and difficult to use

• The app needs to be easy to use and must integrate with the current systems in the company

• Phase 1: Discovery with fixed price. Deliverables: requirements, design (screenshots and wireframes), technical solution, timeframe, team and cost for next phase 2.

• Phase 2: Fixed price, Agile methodology, flexible features. Deliverables: MVP.

• Phase 3: Support and evolution.

• Technologies: web, mobile, hybrid and machine learning.

• Goals: 20% Cost Reduction, 15% Customer Satisfaction Improvement and analytics to take better decisions.

Our Development Process

Sharks – 10 min for questions_

Next generation

Customer

Engagement

Oct, 2016

ciandt.com

Brazil: the biggest hidden secret

- Scale

- 7th biggest IT market

- 1.5 million people working on IT

- 0.8 million developers

- 0.4 million people working in Creative Agencies

- Quality

- 1 time zone difference from EDT

- Product development center for many tech

giants (Google, Microsoft, IBM)

- 108 Cannes awards in 2015 (3rd biggest winner)

About CI&T

CI&T is a digital technology specialist accelerating the

creation of Digital Experiences for companies like

Coca-Cola, Google, J&J, WalMart and Motorola.

Leveraging advanced technologies

including Mobility, Cloud, IoT, Predictive

Analytics and Machine Learning/AI.

We are 2500+ Business Experts and Engineers

in USA, Brazil, UK, Australia, Japan and China,

serving more than 60 global customers.

Users with very

high expectations

and little patience

Several connected

smart devices

Problem: How to provide a relevant user journey?

Expectation to be served on the

device of choice, at the moment of

need and in context

Services and content that make

sense must be easy to use and

delivered quickly anywhere

The average person / worker will

use at least 3 devices throughout

their day

Is easily seen as a noise

generator

Your company

trying to stay relevant

Your web and mobile

services

(cloud or on premise)

A person with

very high

expectations

Several connected

smart devices

Smart

Personalization

APPs

Touchpoints are measured

to return value to users

Card based UX paradigm

makes apps device

agnostic

Chain of machine learning algorithms that will

combine people signals to business goals to

curate the best content to any user

Opportunity to become a

learning machine that

improves over time

Solution: Smart Personalization!

Your company

trying to stay relevant

Personalized

ExperienceReordered Stacks

Desktop mobile sites

and mobile appsCard deck(Chronological

content inventory)

How it works: 1 data crunch -> 2. cardify -> 3. personalize

Your environment(internal and external)

Public Data

RSS

Social

Networks

All of your portals,

apps and people

3rd party systems

through custom

connections

1 3

2

Chain of

Algorithms

Implementation results

Website bounce rates reduced to a third of

original levels.

Number of pages per session increased 50+%

3-fold increase in the number of sessions

Mobile site bounce rates reduced to a fifth

compared to previous versions.

Sharks – 10 min for questions

ciandt.com

www.latamalliance.org

An Enterprise Mobility Challenge

• Redesign an auto accident claim process to improve

customer experience and operational efficiency

Modern Logistics Team Application

• Modernize a logistics team app, including web and mobile

apps, to be able to track orders, send alerts and get analytics

Better user engagement with intelligent interfaces

• Build an application that automatically adapts to individual

user needs and context, providing personalized digital

experiences in real time, increasing customer engagement

and brand love.

The Projects

LatAm Alliance “Shark Tank”

www.latamalliance.org

Name Company Title Email

Alex Camino Softtek CMO acamino@softtek.com

Daniel Chavez Dextra

Technologies

CEO dchavez@dextratech.com

Russ Damron PepsiCo Sr. Director Global

Procurement

russ.damron@pepsico.com

Cesar D’Onofrio Making Sense CEO cdonofrio@makingsense.com

Bruno Guicardi CI&T CEO bruno@ciandt.com

Ashish Malhotra Time Warner VP, Global IT Workforce

Management

ashish.malhotra@timewarner.com

Ron Pitters BofI Federal

Bank

CIO rpitters@bofifederalbank.com

Contact Information

LatAm Alliance “Shark Tank”

Evaluation How-to:

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How?

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Workshop # 3

Swim With the Sharks at the LatAm Alliance "Shark Tank"

www.sig.org/eval

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Name Company Email

Alex Camino Softtek acamino@softtek.com

Daniel Chavez Dextra Technologies dchavez@dextratech.com

Russ Damron PepsiCo russ.damron@pepsico.com

Cesar D’Onofrio Making Sense cdonofrio@makingsense.com

Bruno Guicardi CI&T bruno@ciandt.com

Ashish Malhotra Time Warner ashish.malhotra@timewarner.com

Ron Pitters BofI Federal Bank rpitters@bofifederalbank.com