SUSTAINABLE TOURISM...Sustainable Tourism Practices Minimum Daily Package Rate (MDPR) Includes …....

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SUSTAINABLE TOURISM

Dorji Dhradhul, Tourism Council of Bhutan, Kingdom of Bhutan

…. tourism that meet the needs of

the present visitors and destinations while protecting and enhancing

opportunity for the future….

Kingdom of Bhutan - TSAWA SUM

The Royal Family

The National Flag

The Happy People

“Gross National

Happiness, rather than

GDP, should be the

principle yardstick to

measure progress”

Gross National Happiness (GNH)

Father of GNH

Gross National Happiness GNH

pursues harmonious

balance between

material well-being and the

spiritual, emotional

and cultural needs of a

society

“GNH is

development

with values.

GNH is

bridge

between the

fundamental

values of

kindness,

equality, and

humanity.”

- HM The

King of

Bhutan

4 Pillars of GNH

*Sustainable and Equitable Socio-economic development;

*Conservation of environment; *Preservation and promotion of culture;

*Good governance

GNH...money doesn’t equal happiness

2011 March 20

2012

Ministry of Happiness, UAE GNH

Commission

Globalization of GNH

BHUTAN Tourism

GNH

HIGH VALUE - LOW VOLUME

Premium Product Ensuring the delivery of high quality

services and experiences, at a premium price, resulting in a high revenue and

yield

Sustainable Situation

Ensuring a controlled tourism growth within the carrying capacity of the

infrastructure, and socio-cultural and natural environment

EXCLUSIVE DESTINATION

⮚ Avoid mass/over tourism

⮚ Mindful ⮚ Responsible

⮚ Guided

⮚ Quality over quantity

⮚ Less is More

⮚ Beyond Revenue and receipts ⮚ Immersive

Sustainable Tourism Practices

Minimum Daily Package Rate

(MDPR) Includes ….

- pre-arranged with Bhutanese Tour operator

- -pre-paid tour costs for tourist visa, , meals, 3-star accommodation, chauffeured SUV ground transport, full time guide services by an English speaking licensed tour guide

Sustainable Development

Fee(SDF)

A tourist is levied a fee to ensure the participation of a

tourist in the global agenda of

sustainable tourism

✔ Focus on quality ✔ Guided tour ✔ Licensed tour operators ✔ Certified tourist

accommodation ✔ Designated camp sites ✔ Pledge to carbon neutrality ✔ ✔ Distribution of free

electricity in the rural community

✔ Tax free for electric cars

✔ Green tax on automobiles using fossil fuels

✔ Organic farming ✔ Bhutan for Life ✔ Banning single use of plastic bags

✔ Sustainable development Fee ✔ Minimum daily package rate

(MDPR) ✔ NGO part of the decision making

Sustainable Tourism Practices

“… our leadership resisted the temptations to harness the quick fortunes from mass tourism and instead was prescient to formulate a visionary policy of High Value - Low Volume tourism. The wisdom of our tourism policy has led to the emergence of a strong Brand Bhutan – an exclusive destination…” - His Majesty The King, 2019

BRAND BHUTAN

BRAND BHUTAN

Global recognitions for Championing sustainable development

First ever UNEP’s Champions of the Earth to His Majesty the Fourth King and the people of Bhutan in 2005

NATURE’S HERO

WAY FORWARD for for Sustainability agenda

- Re-thinking Tourism Policy, Product and Practice

Policy

High Value Low Volume

Beyond revenue and receipts

Product ✔Wellness and

Wellbeing (yoga, massage, meditation, traditional medicine )

✔ Community Tourism

✔ Agro tourism

✔ Eco tourism

Practice

✔ Plant based meals

✔ Green hotel ✔ Green transport – electric

SNOWMAN RACE – The Ultimate Race For Climate Action

www.snowmanrace.org

⮚Envisioned and Blessed by His Majesty the King

⮚Aspires to be World toughest ultra

Race

⮚The Ultimate Race For Climate Action

⮚October 13, 2021

⮚ to bring the world’s attention to climate change and its impacts

“The wise and timely decisions of the present

generation shall bequeath a strong and successful world to the

future generations” - Druk Ngadag Gyalpo Jigme

Khesar Namgyel Wangchuck, His Majesty The King of

Bhutan

destinationbhutan

www.bhutan.travel

tourismbhutan

Tashi Delek!

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