Sustainable Innovation at REI - UW Tacoma · • "The Launch of Model Behavior: 20 Business...

REI 2.0 IGNITING PASSION - CATALYZING EXPERIENCES

YALEH ASADI, MATT MICHAELS, KEVIN MURRAY, COURTNEY SLACK

Sharing Economy

Peer-to-Peer Lending

Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

Where to next?

Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

Sharing Economy

Recirculation of Goods

Durable Goods

Exchange of Services

Productive Assets

Gear Commons

Outdoors.IO Potential Entrants

Competitors

Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

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Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

Today

Quick Wins

Sustainable Future

Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

Sharing Economy Market Research Recommendation Financial Analysis Future Growth Recap

• New entrants Growth

• High capital expenditures ROA

• Additional SG&A Profit Margin

G

O

A

L

S

R I S KS

APPENDICES

Startup Valuation

Market Share Breakdown

REI-Cycle

Logistics

Reputation

ROA Projections

Reverse Logistics

General Gear

Trust

Liability Questions Answered

DCF Analysis

Current Supply Chain

Gear Damage

Liability

Payment

Retail Industry Market Share Breakdown

• Run Risk of Major players entering the Rental service provider business

• All have Capital and Resources to mimic REI 2.0

• Must be a first mover, become the "go-to" site for Rentals

Future Innovation

Using Reverse Logistics REI - CYCLE old products. If Products are still functional --> Donate to Youth Non-Profit Organization to help kindle the passion for the outdoors in todays Youth. Organizations are more likely to Catalyze Outdoor Experiences if REI-Cycle provides them with the necessary donated gear.

Liability Questions Answered...

• Renter must agree (upon rental purchase) that Recreational Equipment Inc. is not the owner of the items being renter and assumes no Liability to any risk, injury, or death that may occur from misuse of gear, failure of gear to perform properly, or renter failure to properly inspect gear. All risks and liability lies with the renter of the item, and it is their responsibility to inspect items being rented.

• Mock liability agreement; to be refined by company attorneys

LINKS

• http://clients1.ibisworld.com/reports/us/industry/productsandmarkets.aspx?entid=1079

• http://howmuchtomakeanapp.com/estimator/estimates/results

• http://www.gearcommons.com/

• http://www.rei.com/content/dam/images/Public%20Affairs/2014/2013%20REI%20Financial%20Statements.pdf

• http://www.inboundlogistics.com/cms/article/full-circle-reverse-logistics-keeps-products-green-to-the-end/

• https://davidruyet.wordpress.com/

• https://gearcommons.com/faq

Works Cited

• N.d. By S. Rei and Fast. Web. 21 Feb. 2015.

• Contents, Heterocycles. "Contents." Heterocycles 85.9 (2012): n. pag. Web. 22 Feb. 2015.

• "Full Circle: Reverse Logistics Keeps Products Green to the End." - Inbound Logistics. N.p., n.d. Web. 22 Feb. 2015.

• "The Launch of Model Behavior: 20 Business Model Innovations for Sustainability – Blog | SustainAbility." The Launch of Model Behavior: 20 Business Model Innovations for Sustainability – Blog | SustainAbility. N.p., n.d. Web. 22 Feb. 2015.

• "Debating the Sharing Economy." Debating the Sharing Economy. N.p., n.d. Web. 22 Feb. 2015.

• "Colorado Recycling Resources." , Recycling Centers, Denver Boulder. N.p., n.d. Web. 22 Feb. 2015.

• "Model Behavior – Library | SustainAbility." Model Behavior – Library | SustainAbility. N.p., n.d. Web. 22 Feb. 2015.

• Reynolds, Anne. "DEFINING THE VALUE OF THE COOPERATIVE BUSINESS MODEL: AN INTRODUCTION." Academia and Other Leaders to Foster Greater Success among America’s Cooperatives. DEFINING THE VALUE OF THE COOPERATIVE BUSINESS MODEL: AN INTRODUCTION (n.d.): n. pag. CHS. Web. 22 Feb. 2015.

• "Industry Analysis." IBIS World. IBIS WORLD, n.d. Web. 21 Feb. 2015.