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7/31/2019 Survey of McDonald
1/75
7/31/2019 Survey of McDonald
2/75
9/20/2011 10:41:04 Yes
9/20/2011 10:42:45 Yes
9/20/2011 10:45:40 Yes
9/20/2011 10:45:46 Yes
9/20/2011 10:46:17 Yes
9/20/2011 10:46:23 Yes
9/20/2011 10:50:55 Yes
9/20/2011 10:52:50 Yes
9/20/2011 10:54:22 Yes
9/20/2011 10:54:37 Yes
9/20/2011 10:55:05 Yes
9/20/2011 10:55:44 Yes
9/20/2011 10:55:51 Yes
9/20/2011 11:00:28 Yes
9/20/2011 11:06:07 Yes
9/20/2011 11:14:45 Yes
9/20/2011 11:16:37 Yes
9/20/2011 11:18:38 Yes
9/20/2011 11:32:12 Yes
9/20/2011 11:38:37 Yes
9/20/2011 12:28:41 Yes9/20/2011 12:36:11 Yes
9/20/2011 13:34:30 Yes
9/20/2011 13:48:17 Yes
9/20/2011 13:51:14 Yes
9/20/2011 13:52:12 Yes
9/20/2011 13:53:48 Yes
9/20/2011 13:57:43 No
9/20/2011 14:13:49 Yes
9/20/2011 17:57:16 Yes
9/20/2011 18:00:21 Yes
9/20/2011 18:02:13 Yes
9/20/2011 18:12:23 Yes
9/20/2011 18:21:57 Yes
9/20/2011 18:27:42 Yes9/20/2011 18:47:53 Yes
9/20/2011 18:48:24 Yes
9/20/2011 18:55:53 Yes
9/20/2011 18:56:44 Yes
9/20/2011 18:57:47 Yes
9/20/2011 19:10:08 Yes
9/20/2011 19:11:31 Yes
9/20/2011 19:12:54 Yes
9/20/2011 19:16:13 Yes
9/20/2011 19:22:19 Yes
9/20/2011 19:24:43 Yes
9/20/2011 19:26:49 Yes
9/20/2011 19:27:46 Yes9/20/2011 19:31:04 Yes
9/20/2011 19:34:02 Yes
9/20/2011 19:39:42 Yes
9/20/2011 19:41:17 Yes
9/20/2011 19:41:49 Yes
9/20/2011 19:43:36 Yes
9/20/2011 19:44:05 Yes
9/20/2011 19:45:42 Yes
7/31/2019 Survey of McDonald
3/75
9/20/2011 19:46:48 Yes
9/20/2011 19:49:42 Yes
9/20/2011 20:00:16 Yes
9/20/2011 20:03:49 Yes
9/20/2011 20:05:00 Yes
9/20/2011 20:07:26 Yes
9/20/2011 20:18:46 Yes
9/20/2011 20:21:49 Yes
9/20/2011 20:23:51 Yes
9/20/2011 20:24:00 Yes
9/20/2011 20:26:39 Yes
9/20/2011 20:28:01 Yes
9/20/2011 20:28:44 Yes
9/20/2011 20:29:05 Yes
9/20/2011 20:41:57 Yes
9/20/2011 20:45:51 Yes
9/20/2011 20:48:48 Yes
9/20/2011 20:52:13 Yes
9/20/2011 20:57:18 Yes
9/20/2011 21:02:02 Yes
9/20/2011 21:04:57 Yes9/20/2011 21:11:07 Yes
9/20/2011 21:14:04 Yes
9/20/2011 21:14:48 Yes
9/20/2011 21:16:48 Yes
9/20/2011 21:17:15 Yes
9/20/2011 21:19:28 Yes
9/20/2011 21:20:30 Yes
9/20/2011 21:22:24 Yes
9/20/2011 21:24:58 Yes
9/20/2011 21:30:05 Yes
9/20/2011 21:32:25 Yes
9/20/2011 21:35:36 Yes
9/20/2011 21:35:39 Yes
9/20/2011 21:37:05 Yes9/20/2011 21:37:40 Yes
9/20/2011 21:39:48 Yes
9/20/2011 21:55:19 Yes
9/20/2011 21:55:27 Yes
9/20/2011 21:55:49 Yes
9/20/2011 21:59:01 Yes
9/20/2011 22:02:46 Yes
9/20/2011 22:06:05 Yes
9/20/2011 22:06:42 Yes
9/20/2011 22:07:42 Yes
9/20/2011 22:12:13 Yes
9/20/2011 22:28:35 Yes
9/20/2011 22:29:26 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 es
7/31/2019 Survey of McDonald
4/75
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 es
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 es
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes
9-19-2011 Yes9-19-2011 Yes
9-19-2011 Yes
TOTAL 149 + 30 = 179 RESPONDENTS. Yes - 177 1
No - 2 2
3
4
5
McDonalds 74.58 65.65
KFC 60.34 53.33
Dominos 70.51 59.21
Pizza Hut 69.27 61.92
Subway 54.46 49.6
Reasons______
Food ChainsMeals
Cross Tab (Weighted
Celebrations
7/31/2019 Survey of McDonald
5/75
7/31/2019 Survey of McDonald
6/75
Listed below are some of
the prominent food
chains. We would like you
to rate these food chainsin order of your
preference for "Meals" .
[McDonald's]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chainsin order of your
preference for
"Meals" . [KFC]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Meals" .
[Dominos]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Meals" . [Pizza
Hut]
3 3 5 3
5 3 3 3
3 2 4 1
3 5 4 4
2 1 1 1
2 1 3 4
1 5 2 3
5 4 5 3
3 3 2 21 2 3 4
4 2 5 5
4 4 2 1
3 5 2 1
5 1 2 3
5 4 3 3
3 1 4 2
1 1 1 1
4 5 3 2
3 2 4 5
5 4 3 4
5 1 4 3
5 5 2 3
4 4 4 35 4 2 4
4 3 2 3
3 4 5 2
3 3 4 3
2 1 3 5
2 1 5 5
2 1 5 5
3 3 2 4
5 5 3 3
4 3 3 4
5 4 2 1
5 2 4 5
3 3 2 44 5 3 3
4 5 3 4
3 1 5 4
5 1 3 2
1 2 3 4
3 1 5 4
4 2 5 3
5 3 3 4
7/31/2019 Survey of McDonald
7/75
3 5 5 5
3 2 5 4
3 5 4 2
2 1 3 5
4 4 4 3
3 4 3 3
2 5 5 3
4 5 4 4
2 5 1 3
5 5 5 5
4 4 1 5
3 1 4 5
5 4 3 2
4 1 5 3
5 5 5 5
3 2 4 5
5 3 3 3
3 4 4 3
3 5 4 4
4 1 4 5
5 2 5 13 4 2 1
1 4 3 2
4 5 3 4
3 4 2 5
4 3 2 5
5 1 4 3
3 4 1 1
5 3 2 4
3 4 2 3
3 5 2 4
4 5 3 1
5 3 2 4
4 3 4 24 1 4 2
5 1 4 4
2 5 4 3
4 5 1 3
5 2 4 2
4 3 2 1
3 5 4 4
1 1 2 5
4 3 4 3
2 5 5 1
5 5 5 5
3 4 1 2
4 5 5 15 1 4 3
4 5 5 3
4 5 1 2
1 1 2 1
5 1 3 4
3 5 4 2
3 2 4 4
4 3 1 5
7/31/2019 Survey of McDonald
8/75
1 5 2 3
5 5 5 5
4 5 3 2
4 5 5 3
3 4 2 5
5 5 3 4
3 2 4 3
5 4 2 1
4 3 4 3
3 4 5 2
3 1 5 4
2 3 3 4
2 1 3 5
5 4 1 5
3 4 5 2
3 4 4 4
5 5 4 4
3 1 3 5
4 3 3 4
4 3 5 5
2 2 5 45 3 4 2
3 1 5 4
2 4 1 3
4 4 3 5
4 1 3 2
2 1 4 5
4 5 2 3
2 1 3 5
4 5 2 3
4 5 3 2
5 1 4 3
4 3 2 4
5 1 1 2
4 1 4 55 4 3 2
1 2 4 4
4 2 4 5
5 3 2 4
4 3 2 1
4 1 3 4
3 4 5 4
2 4 1 3
4 4 1 1
4 1 5 5
3 1 5 4
4 4 2 4
4 3 4 3
3 1 5 5
4 1 5 5
1 1 3 1
4 4 3 5
5 4 5 1
5 1 5 4
4 1 5 4
7/31/2019 Survey of McDonald
9/75
5 1 5 4
4 5 5 3
4 5 5 3
5 1 5 4
5 4 5 4
4 1 4 5
5 5 5 4
5 1 5 5
4 1 5 5
5 2 1 5
5 1 5 5
5 5 5 4
5 1 5 4
5 4 5 5
5 2 5 5
5 3 5 5
5 1 5 5
5 4 5 4
5 4 5 4
5 1 5 5
5 4 5 45 5 5 5
5 1 5 5
10 51 15 19
17 18 30 22
41 27 36 40
52 39 39 50
57 42 57 46
177 177 177 177
2 10.2 3 3.8
6.8 7.2 12 8.8
24.6 16.2 21.6 24
41.6 31.2 31.2 4057 42 57 46
132 106.8 124.8 122.6
74.58 60.34 70.51 69.27
66.44 71.98 71.86
55.93 56.95 62.82
59.77 57.4 66.1
63.16 67.46 64.41
48.36 54.01 63.16
verage of all the Ratings)
Hang-out AmbienceQuality of
Food
7/31/2019 Survey of McDonald
10/75
7/31/2019 Survey of McDonald
11/75
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Meals" . [Sub
Way]
Do you like tocelebrate
important events
at McDonalds ?
4 Yes
4 No
1 No
4 Yes
2 No
3 Yes
4 Yes
2 Yes
3 No5 Yes
1 No
3 No
4 Yes
4 Yes
4 Yes
5 No
1 No
1 Yes
3 No
2 Yes
3 Yes
1 No
4 Yes2 Yes
4 Yes
1 Yes
4 Yes
4 No
4 No
2 Yes
4 No
3 No
2 Yes
3 Yes
3 Yes
3 No4 Yes
3 Yes
2 No
4 Yes
5 No
1 Yes
1 Yes
3 Yes
7/31/2019 Survey of McDonald
12/75
1 No
3 Yes
1 No
3 No
2 Yes
4 No
2 No
2 Yes
4 Yes
4 Yes
4 Yes
4 No
1 Yes
2 Yes
2 Yes
1 No
1 Yes
5 Yes
5 No
3 No
1 Yes5 Yes
1 Yes
3 Yes
4 Yes
3 Yes
2 Yes
5 Yes
1 Yes
1 Yes
3 Yes
2 Yes
1 Yes
4 No2 Yes
1 Yes
1 Yes
2 No
2 Yes
2 Yes
1 Yes
3 No
2 Yes
4 No
4 Yes
5 Yes
3 Yes2 Yes
4 Yes
3 Yes
3 Yes
2 No
1 Yes
5 No
2 No
7/31/2019 Survey of McDonald
13/75
4 Yes
5 Yes
1 No
5 Yes
1 No
2 Yes
3 Yes
3 No
3 Yes
2 Yes
2 No
1 No
4 Yes
1 Yes
1 No
2 No
3 Yes
5 No
2 Yes
4 Yes
1 Yes3 Yes
2 Yes
5 No
2 Yes
2 Yes
3 Yes
1 Yes
4 No
1 Yes
1 Yes
2 Yes
1 Yes
4 No
2 No1 Yes
5 Yes
3 Yes
1 Yes
4 Yes
5 Yes
3 Yes
5 Yes
4 No
3 Yes
4 Yes
2 Yes
3 Yes
3 No
3 Yes
4 Yes
2 No
3 Yes
2 No
2 es
7/31/2019 Survey of McDonald
14/75
2 Yes
2 No
1 No
3 Yes
3 es
3 Yes
3 Yes
2 Yes2 No
3 Yes
4 Yes
3 No
3 es
2 Yes
2 No
1 No
3 Yes
2 Yes
2 Yes
2 Yes
4 Yes3 Yes
3 Yes
Birthday
36 Yes 122 Anniversary
45 No 55 Exam
44 Promotion
36 All of the above
16
177
7.2 Birthday
18 Anniversary
26.4 Exam
28.8 Promotion16 All of the above
96.4
54.46
Yes
69%
No
31%
Celebrations at McDonald's
7/31/2019 Survey of McDonald
15/75
7/31/2019 Survey of McDonald
16/75
If yes, which of the following you would like to celebrate at McDonalds?
Clearing an important exam
Any other
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday
Birthday, Clearing an important exam
Birthday
Birthday, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam
All of the above
All of the aboveBirthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam, All of the above
Clearing an important exam, Promotion/New Job
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday
All of the above
7/31/2019 Survey of McDonald
17/75
All of the above
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Clearing an important exam
Birthday
Birthday, Anniversary, Clearing an important exam
Birthday, Clearing an important exam
All of the above
Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam
Promotion/New Job
Birthday, Clearing an important exam, All of the aboveBirthday, Clearing an important exam
Birthday, Clearing an important exam, Promotion/New Job
Birthday, Anniversary, Clearing an important exam
Birthday
Birthday, Clearing an important exam, Promotion/New Job
Birthday, Anniversary, Clearing an important exam
Clearing an important exam
Birthday
Birthday
Birthday
All of the above
Birthday, Anniversary, Clearing an important exam, All of the above
Promotion/New Job
Birthday, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday
Birthday, Clearing an important exam
All of the aboveClearing an important exam
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Clearing an important exam, Promotion/New Job
Clearing an important exam
7/31/2019 Survey of McDonald
18/75
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Birthday, Promotion/New Job
Birthday
Birthday
Birthday, Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Promotion/New Job
Birthday, Anniversary, Clearing an important examBirthday, Promotion/New Job
Birthday
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Clearing an important exam
Birthday, Promotion/New Job
Clearing an important exam
Clearing an important exam
Clearing an important exam
Clearing an important exam, Promotion/New Job
Clearing an important exam
Birthday, Clearing an important exam
Clearing an important exam, Promotion/New Job
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Clearing an important exam, Promotion/New Job
Birthday, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Promotion/New Job
Birthday, Clearing an important exam
Clearing an important exam
Birthday, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
rt ay, nn versary, ear ng an mportant exam, romot on ew o , o t e a ove
7/31/2019 Survey of McDonald
19/75
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam
ear ng an mportant exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam
Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Birthday, Anniversary, Clearing an important exam
rt ay, nn versary, ear ng an mportant exam, romot on ew o , o t e a ove
Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
Clearing an important exam
Birthday, Anniversary, Clearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the aboveClearing an important exam
Birthday, Anniversary, Clearing an important exam, Promotion/New Job, All of the above
91
59
97
35
7
PERCENTAGE
289
31
20
34
123
31 %
20 %
34 %
12 %
3 %
Birthday
Anniversary
Exam
Promotion
All of the above
Ocassion
s
Ocassions that people like to celebrate
at McDonald's
7/31/2019 Survey of McDonald
20/75
0 5 10 15 20 25 30 35 40
% of people
7/31/2019 Survey of McDonald
21/75
How often do you visit
McDonalds ?
Given below are
some of the menu
items available at
McDonalds.
Kindly rank theseitems in the order
of your preference.
[Burger]
Once a month 4
Once a month 1
Once a month 1
Once a month 3
Once in 6 months 3
Once a month 1
Once a month 1
Once in 2-3 weeks 1
Once a month 4Once a month 1
Once a month 1
Once in 6 months 3
Once a month 1
Once a week 1
More than once a week 1
Once a month 1
Once in 2-3 weeks 2
Once in 6 months 4
Once in 6 months 4
Once in 2-3 weeks 1
Once a month 4
Once a month 3
Once a month 2Once in 6 months 1
Once a week 1
Once in 2-3 weeks 1
Once a month 2
Once a month 1
Once in 6 months 4
Once in 6 months 3
Once a month 3
Once a month 1
Once in 2-3 weeks 1
Once a month 4
Once a month 1
Once in 6 months 2Once a month 4
Once in 2-3 weeks 4
Once a month 4
Once in 2-3 weeks 4
Once in 6 months 1
Once a month 4
Once a month 4
Once a month 2
7/31/2019 Survey of McDonald
22/75
Once in 6 months 1
Once a month 2
Once a month 1
Once in 6 months 1
Once in 2-3 weeks 4
Once a month 4
Once in 6 months 4
Once in 6 months 3
Once a month 1
Once in 6 months 1
Once a month 4
Once a month 1
More than once a week 1
Once in 6 months 1
More than once a week 1
Once a month 2
Once a week 4
Once in 2-3 weeks 4
Once a month 1
Once a month 1
Once a month 2Once a month 1
Once in 6 months 1
Once in 2-3 weeks 1
Once in 2-3 weeks 3
Once in 2-3 weeks 3
Once in 6 months 1
Once in 6 months 3
Once in 6 months 1
Once a month 3
Once a week 1
Once in 6 months 4
Once a month 2
Once a month 1Once a month 4
Once in 2-3 weeks 1
Once a month 4
Once in 6 months 1
Once in 6 months 1
Once in 2-3 weeks 2
Once in 2-3 weeks 3
Once in 6 months 4
Once a month 1
Once a month 2
Once a month 1
Once a week 1
Once in 2-3 weeks 4Once a month 1
Once a month 1
Once in 2-3 weeks 3
Once in 2-3 weeks 1
Once in 2-3 weeks 1
Once in 6 months 4
Once in 6 months 2
Once a week 1
7/31/2019 Survey of McDonald
23/75
Once in 6 months 3
Once in 6 months 1
Once in 2-3 weeks 1
Once in 2-3 weeks 4
Once in 6 months 4
Once a month 1
Once in 6 months 2
Once a month 2
Once in 2-3 weeks 4
Once in 6 months 4
Once in 6 months 4
Once in 6 months 3
Once in 6 months 4
Once a month 1
Once a month 1
Once a month 3
Once a week 4
Once in 6 months 1
Once in 2-3 weeks 4
Once in 6 months 4
Once in 6 months 1Once in 2-3 weeks 2
Once a month 1
Once a month 4
Once a month 1
Once in 6 months 2
Once in 6 months 4
Once a month 1
Once a month 1
Once a month 2
Once a month 2
Once in 6 months 1
Once a month 1
Once a week 1
Once a month 1Once in 6 months 1
Once a month 1
Once in 6 months 1
Once in 6 months 4
Once a month 1
Once a month 1
Once in 6 months 1
Once a month 1
Once in 6 months 4
Once a month 4
Once in 6 months 1
Once a month 4
Once in 6 months 2
Once in 6 months 1Once in 6 months 1Once in 6 months 2Once in 6 months 2Once a month 1Once a month 2
nce a wee 1
7/31/2019 Survey of McDonald
24/75
Once a month 1Once in 2-3 weeks 3Once in 2-3 weeks 1Once a month 1
nce a mont 1Once in 2-3 weeks 2Once in 2-3 weeks 1
More than once a week 1Once in 2-3 weeks 1Once in 2-3 weeks 1Once a week 1Once a week 1
nce n 2-3 wee s 1Once in 6 months 1Once a month 1Once a month 1Once a month 1Once in 6 months 1Once in 6 months 1Once in 6 months 1
Once in 2-3 weeks 1Once a month 1Once a month 1
> once a week 11 RANK 1 97
once a week 4 RANK 2 23
once in 2-3 weeks 32 RANK 3 17
once a month 76 RANK 4 40
once in 6months 54
177
97
17.25
8.5
10132.75
75.00
Burger
Correlation Coefficient 1.000
Sig. (2-tailed) .
N 177
Correlation Coefficient .199**
Sig. (2-tailed) .008
N 177
Correlation Coefficient -.143
Sig. (2-tailed) .057
N 177
Correlation Coefficient -.473**
French Fries
Mexican Wrap
Nuggets
Correlations
Spearman's rho Burger
7/31/2019 Survey of McDonald
25/75
Sig. (2-tailed) .000
N 177
7/31/2019 Survey of McDonald
26/75
Given below are
some of the menu
items available at
McDonalds.
Kindly rank theseitems in the order
of your preference.
[French fries]
Given below are
some of the menu
items available at
McDonalds.
Kindly rank theseitems in the order
of your preference.
[Mexican wrap]
Given below are
some of the menu
items available at
McDonalds.
Kindly rank theseitems in the order
of your preference.
[Nuggets]
Listed below are
some of the food
chains. Kindly
Rate the food
chain that you
associate mostwith the item
burger .
[McDonald's]
3 2 1 1
2 4 3 1
2 3 4 4
2 1 2 2
2 2 2 3
2 3 3 1
2 3 4 1
2 3 4 2
3 4 3 22 3 4 1
2 3 4 2
2 4 1 2
4 3 2 4
2 3 4 1
2 4 3 2
2 3 4 1
1 2 1 4
1 3 2 4
3 3 2 3
4 2 4 3
3 4 3 3
4 4 3 3
1 4 3 32 4 3 3
3 3 4 3
2 3 4 2
4 1 3 3
3 2 4 4
3 1 2 4
4 2 1 3
2 2 3 3
1 3 2 2
2 2 1 4
3 2 2 2
4 2 3 4
4 2 3 23 1 2 3
3 4 3 2
2 3 1 4
3 2 1 4
4 2 3 1
3 1 1 4
3 2 1 4
3 3 2 2
7/31/2019 Survey of McDonald
27/75
2 3 4 3
3 3 3 3
3 2 4 3
1 1 3 2
4 4 4 4
3 2 2 3
1 3 3 3
3 3 3 3
3 2 4 1
1 1 1 3
4 1 3 4
2 3 4 1
2 4 3 2
3 2 4 1
2 2 1 4
4 3 1 4
4 3 2 2
3 2 2 2
2 3 4 2
3 2 4 4
1 3 4 42 3 4 1
3 4 2 1
2 4 3 4
2 3 1 3
3 1 1 3
2 4 3 3
2 4 1 1
2 3 1 1
3 1 4 1
1 4 4 4
1 3 2 4
1 3 4 1
4 3 2 24 3 2 2
2 3 4 4
2 1 3 2
2 3 4 3
2 4 4 2
1 3 4 4
4 3 4 3
2 3 2 4
2 4 3 1
4 1 3 2
4 3 3 4
3 2 4 2
2 3 1 32 3 4 1
3 4 2 2
1 2 4 1
1 2 1 4
2 3 4 1
2 3 1 2
1 4 4 3
3 2 4 1
7/31/2019 Survey of McDonald
28/75
4 4 4 2
1 4 4 3
4 3 2 4
3 4 4 3
3 4 2 2
2 3 1 3
1 3 4 4
3 1 4 4
3 1 1 4
3 1 2 4
3 2 1 2
3 2 1 3
3 3 2 1
2 3 4 1
2 3 4 4
2 1 4 3
3 1 2 2
1 1 1 4
3 4 3 2
2 2 2 3
2 3 4 41 4 3 4
2 4 3 2
2 1 3 1
1 1 3 2
1 3 4 4
2 3 1 1
3 4 2 1
1 2 4 2
3 4 1 1
3 4 1 1
2 3 4 1
2 4 3 1
4 4 4 4
2 4 3 43 2 4 1
2 3 4 4
4 2 3 4
4 1 1 4
2 4 3 1
2 3 3 4
4 2 3 2
2 3 4 1
4 3 3 3
3 2 1 2
1 4 4 3
4 3 3 4
1 1 2 2
2 3 4 4
3 2 4 4
1 3 4 4
1 4 3 1
2 4 3 1
3 4 1 4
3 4 2 4
7/31/2019 Survey of McDonald
29/75
2 2 3 2
2 4 1 4
3 4 2 4
1 4 3 4
3 4 2 1
3 4 1 4
2 3 4 4
3 2 4 4
3 2 4 4
3 2 4 4
2 3 4 4
4 3 2 1
2 3 4 4
4 3 2 1
3 2 4 4
2 3 4 4
3 2 4 4
2 3 4 4
2 3 4 4
2 3 4 4
3 2 4 42 3 4 4
2 3 4 4
27 22 32 1 39
68 40 32 2 37
55 70 43 3 34
27 45 70 4 67
177 177 177 177
27 22 32 67
51 30 24 25.5
27.5 35 21.5 18.5
6.75 11.25 17.5 9.75112.25 98.25 95 120.75
63.42 55.51 53.67 68.22
French Fries Mexican Wrap Nuggets
.199** -.143 -.473
** Chi-Square
.008 .057 .000 df
177 177 177 Asymp. Sig.
1.000 -.158* -.177*
. .036 .018
177 177 177
-.158* 1.000 .047
.036 . .531
177 177 177
-.177* .047 1.000
7/31/2019 Survey of McDonald
30/75
.018 .531 .
177 177 177
7/31/2019 Survey of McDonald
31/75
Listed below are
some of the food
chains. Kindly
Rate the food
chain that youassociate most
with the item
burger . [Venky's]
Listed below are
some of the food
chains. Kindly
Rate the food
chain that youassociate most
with the item
burger . [KFC]
Listed below are
some of the food
chains. Kindly
Rate the food
chain that you
associate mostwith the item
burger . [Merry
Brown]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Celebrations" .
[McDonald's]
4 2 3 5
3 2 4 4
3 1 2 4
4 1 3 2
2 4 1 5
3 2 4 1
3 2 4 1
1 3 4 5
4 3 1 23 2 4 1
4 3 1 4
1 4 3 1
3 2 1 2
2 4 3 5
4 3 1 5
3 2 4 3
3 2 1 3
3 2 1 4
2 4 1 3
2 4 1 5
4 2 1 5
1 2 3 4
4 1 2 32 1 2 5
2 4 1 5
1 3 2 5
2 4 1 3
1 2 3 3
2 3 1 2
4 2 1 2
2 4 1 1
1 4 3 2
3 1 2 1
3 1 4 4
3 2 1 1
1 4 3 31 4 2 4
3 4 1 4
3 2 1 3
2 3 1 4
4 3 2 1
2 3 1 3
2 3 1 4
3 4 3 4
7/31/2019 Survey of McDonald
32/75
2 4 1 2
2 4 1 4
2 4 1 3
1 4 3 3
2 3 1 5
1 4 2 4
1 4 2 3
1 4 2 4
3 2 4 2
1 2 4 5
1 3 2 4
3 2 4 4
1 3 4 5
2 4 3 5
2 3 1 5
2 3 1 4
3 1 4 4
1 4 3 3
1 4 3 4
3 1 2 4
2 1 3 43 2 4 3
3 2 4 2
1 3 2 5
2 4 2 3
1 2 4 4
2 1 4 5
3 2 4 2
3 4 2 5
3 2 4 5
2 3 1 1
1 3 2 5
2 3 4 1
3 4 1 31 4 3 4
2 3 1 5
1 3 4 2
4 2 1 4
3 4 1 3
3 2 1 4
2 4 1 3
3 1 2 1
2 3 4 5
3 4 1 1
1 3 2 4
4 1 3 4
1 4 2 43 4 2 5
3 4 1 3
3 2 4 2
3 1 2 2
2 4 3 5
1 3 4 3
2 2 4 3
3 2 4 5
7/31/2019 Survey of McDonald
33/75
3 1 2 1
4 2 1 5
3 1 2 4
1 4 2 4
3 4 1 3
2 4 2 5
1 3 2 3
1 3 2 4
2 3 1 4
2 3 2 2
3 4 1 3
2 1 4 2
2 4 3 2
3 2 4 5
1 3 2 2
1 4 2 4
1 3 4 5
2 3 1 4
3 4 1 3
2 1 4 3
1 2 3 32 3 1 5
4 3 1 4
3 2 4 3
4 3 1 4
3 1 2 5
3 4 2 3
3 2 4 5
4 2 1 2
3 2 4 5
3 2 4 5
2 4 3 5
3 4 2 5
1 3 2 1
2 1 3 52 3 4 5
2 3 1 2
2 3 1 5
3 2 1 4
4 3 2 4
2 1 3 5
2 4 1 5
3 2 4 2
1 4 2 1
1 2 3 4
1 2 4 2
2 3 1 3
1 4 3 5
3 1 2 1
3 1 2 1
2 1 3 3
4 4 3 1
3 4 4 1
3 2 4 1
4 2 3 1
7/31/2019 Survey of McDonald
34/75
3 1 4 3
4 2 3 3
3 2 4 1
3 2 4 1
2 4 3 3
3 2 4 3
4 2 3 3
2 1 3 3
3 2 4 3
3 2 4 1
2 1 3 5
3 4 4 3
2 1 3 1
3 4 2 3
4 2 3 3
2 1 3 1
3 1 2 1
2 1 3 3
2 1 3 3
2 1 3 5
3 2 4 23 2 4 2
2 1 3 3
37 33 51 1 27
55 52 40 2 23
64 40 39 3 44
21 52 47 4 39
5 44
177 177 177 177
21 52 47 5.4
48 30 29.25 9.2
27.5 26 20 26.4
9.25 8.25 12.75 31.2105.75 116.25 109 44
59.75 65.68 61.58 116.2
65.65
People associate
burger with
McDonald's
People visiting
McDonald's Result
11.326a
15.348b
Proved
4 3
.023 .002
Chi-Square
7/31/2019 Survey of McDonald
35/75
7/31/2019 Survey of McDonald
36/75
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Celebrations" .
[KFC]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Celebrations" .
[Dominos]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Celebrations" .
[Pizza Hut]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Celebrations" .
[Sub Way]
4 5 3 2
2 2 1 3
3 3 3 4
2 2 2 2
2 4 2 1
2 3 4 3
5 2 3 4
3 4 4 2
3 2 4 22 3 4 5
2 5 4 1
1 1 1 1
4 2 1 3
1 4 3 2
4 3 3 3
2 5 1 4
2 3 4 1
5 3 1 2
2 5 4 3
2 3 5 3
2 3 3 4
5 1 4 1
3 3 3 33 3 4 2
4 2 3 1
4 3 2 1
2 4 2 3
4 1 2 5
2 5 5 3
1 5 5 2
2 2 5 3
2 2 5 2
2 5 1 4
1 3 4 1
4 3 2 5
3 2 3 34 5 4 5
5 3 4 3
1 5 4 2
1 3 3 5
2 3 4 5
1 5 4 1
5 3 2 1
3 2 4 3
7/31/2019 Survey of McDonald
37/75
5 5 5 1
2 5 5 3
5 4 2 1
1 2 5 2
4 4 5 3
5 3 2 5
5 5 4 3
5 4 4 2
4 3 1 5
5 5 5 4
4 1 5 4
2 4 5 2
2 4 3 1
1 4 3 2
5 5 5 2
3 4 5 2
2 4 4 1
3 4 3 2
5 4 5 4
1 4 5 3
1 5 1 14 2 1 5
2 1 3 4
4 3 2 1
4 2 5 3
3 2 4 3
3 4 3 2
5 3 1 4
1 4 5 3
4 1 3 3
2 1 1 1
4 3 1 2
4 2 3 5
5 4 3 51 4 5 1
1 4 3 2
5 4 3 1
5 1 3 2
1 5 4 2
5 2 4 3
5 4 4 3
1 2 5 4
3 2 2 4
5 5 1 4
2 5 3 1
1 2 3 5
5 5 2 31 4 3 2
5 4 5 3
1 5 4 3
1 3 1 4
1 4 3 2
5 4 2 1
2 4 4 5
3 1 4 2
7/31/2019 Survey of McDonald
38/75
3 2 5 4
3 5 5 5
5 3 2 1
5 3 2 5
4 2 5 1
5 3 4 4
5 4 2 2
4 2 1 3
3 2 3 3
3 5 4 1
1 4 5 2
1 3 4 1
1 4 5 3
4 1 5 1
3 4 5 1
5 5 4 2
4 3 5 2
3 2 3 2
2 4 3 3
1 3 5 5
2 5 4 13 4 2 1
2 3 5 1
4 2 5 1
4 3 3 4
1 3 4 2
1 4 5 2
4 3 2 1
1 4 5 3
4 3 2 1
4 3 2 1
2 4 3 1
1 4 3 4
1 2 3 1
2 3 5 14 3 2 1
1 4 3 5
3 4 4 2
2 3 3 1
3 5 4 4
1 3 5 2
4 5 3 1
4 1 3 5
4 1 1 4
1 4 5 2
1 4 5 4
4 2 4 2
3 3 4 3
1 3 3 2
1 1 1 3
1 1 5 3
2 5 2 1
1 3 3 2
1 1 1 3
1 1 1 3
7/31/2019 Survey of McDonald
39/75
1 1 1 3
1 1 1 1
1 1 5 1
1 1 1 1
1 1 1 1
1 1 2 1
2 1 1 3
1 1 1 2
1 1 1 1
1 1 1 2
5 1 3 2
1 1 1 1
5 1 1 3
1 1 1 2
3 1 1 2
1 1 1 1
2 2 1 2
1 1 1 1
1 1 1 1
1 1 3 3
1 1 1 41 1 1 1
1 1 1 1
58 38 38 53 134 28 23 44 224 42 40 40 331 41 36 22 430 28 40 18 5
177 177 177 177
11.6 7.6 7.6 10.6
13.6 11.2 9.2 17.6
14.4 25.2 24 24
24.8 32.8 28.8 17.630 28 40 18
94.4 104.8 109.6 87.8
53.33 59.21 61.92 49.60
7/31/2019 Survey of McDonald
40/75
7/31/2019 Survey of McDonald
41/75
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Hang-out" .
[McDonald's]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chainsin order of your
preference for
"Hang-out" . [KFC]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Hang-out" .
[Dominos]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Hang-out" . [Pizza
Hut]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Hang-out" . [Sub
Way]
5 4 5 3 2
4 2 2 1 3
4 3 3 3 4
2 2 2 2 2
5 2 4 2 1
1 2 1 3 1
1 5 2 3 4
3 3 3 5 2
4 4 1 4 21 2 4 3 5
5 2 4 5 1
3 3 1 1 1
1 3 1 1 2
3 1 4 5 2
5 4 3 3 4
4 3 1 2 5
2 2 5 2 4
2 3 4 1 5
5 4 3 4 5
5 2 2 5 2
4 2 5 3 3
4 5 2 3 1
5 5 3 5 45 4 1 3 1
3 3 3 4 1
5 5 4 3 1
4 3 2 2 2
2 3 1 4 5
2 1 5 5 4
2 1 5 5 1
2 2 2 4 2
4 5 4 3 1
3 1 3 2 5
5 1 3 3 3
4 4 3 1 2
4 2 1 3 24 4 4 5 4
5 5 3 4 2
3 1 5 4 2
5 1 2 4 3
1 2 3 5 4
1 1 1 1 1
4 1 3 3 2
5 4 4 5 3
7/31/2019 Survey of McDonald
42/75
7/31/2019 Survey of McDonald
43/75
1 2 5 4 3
5 5 5 5 5
4 5 3 2 1
5 5 4 2 5
5 4 1 2 3
5 5 4 5 4
3 5 3 3 3
2 4 5 1 3
3 4 4 3 2
2 3 5 4 1
4 1 3 5 2
2 3 3 5 1
4 1 3 4 5
5 5 3 5 1
2 3 4 5 1
3 4 4 4 4
5 4 4 5 3
2 3 2 1 2
5 3 3 2 4
3 2 2 5 4
5 4 3 2 15 3 1 4 2
5 3 2 4 1
3 5 1 4 2
5 4 3 4 4
5 1 4 3 2
4 1 5 3 2
5 4 3 2 1
2 1 4 5 3
4 5 2 3 1
4 5 3 2 1
5 1 4 3 2
4 3 3 2 1
3 3 1 5 1
4 1 1 4 15 4 3 2 1
1 2 3 4 5
4 1 5 4 3
5 4 1 2 1
4 3 3 1 2
4 1 3 5 3
5 5 5 5 3
1 4 3 2 5
3 4 3 4 2
5 1 5 5 2
3 2 4 5 4
3 3 1 5 1
5 4 4 4 3
5 1 2 2 1
3 1 2 2 2
5 1 2 2 1
5 1 4 4 1
3 3 2 4 1
2 1 3 2 3
2 1 2 5 2
7/31/2019 Survey of McDonald
44/75
1 1 2 5 1
1 2 2 5 4
2 3 2 1 2
3 1 4 2 2
1 2 2 2 2
1 1 2 1 3
1 1 2 2 2
1 1 2 2 1
1 1 2 2 1
4 1 1 4 1
1 1 2 1 3
1 1 2 2 3
2 1 2 2 2
1 1 2 2 2
2 5 3 2 2
3 4 2 2 2
3 1 3 2 3
1 5 2 2 2
1 2 2 2 3
1 1 2 1 1
1 2 2 2 11 2 2 2 3
1 1 2 2 3
32 52 23 21 53
25 29 44 44 51
27 31 46 36 35
40 33 40 38 22
53 32 24 38 16
177 177 177 177 177
53 32 24 38 16
32 26.4 32 30.4 17.6
16.2 18.6 27.6 21.6 21
10 11.6 17.6 17.6 20.46.4 10.4 4.6 4.2 10.6
117.6 99 105.8 111.8 85.6
66.44 55.93 59.77 63.16 48.36
7/31/2019 Survey of McDonald
45/75
7/31/2019 Survey of McDonald
46/75
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Ambience" .
[McDonald's]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Ambience" .
[KFC]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Ambience" .
[Dominos]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Ambience" .
[Pizza Hut]
5 4 5 3
4 2 2 1
4 3 3 3
2 2 2 2
5 2 4 2
1 2 3 2
1 5 2 3
5 3 3 4
4 4 3 41 4 3 2
4 2 1 5
3 3 3 4
3 1 4 5
5 4 3 2
5 5 4 4
3 4 2 5
3 3 4 2
3 2 1 5
4 4 3 5
4 2 2 5
5 3 3 3
3 5 4 4
4 4 4 54 3 2 4
3 3 2 4
4 4 4 4
3 3 3 3
2 4 3 1
3 2 3 5
1 1 5 5
1 2 2 4
4 5 3 5
5 3 4 1
5 3 2 2
4 3 3 2
3 3 1 35 4 2 3
5 5 4 5
5 2 4 3
3 4 1 5
1 2 3 5
4 1 3 3
4 3 2 5
5 4 3 4
7/31/2019 Survey of McDonald
47/75
4 5 4 5
5 4 5 4
4 5 3 2
4 2 2 5
4 4 3 4
5 2 4 5
4 5 5 4
4 4 4 4
1 4 3 2
5 5 5 5
4 4 1 5
2 2 1 5
5 2 3 4
5 1 4 3
3 5 3 5
2 3 4 5
5 3 4 4
4 4 4 4
3 4 4 4
4 1 4 5
3 2 3 11 2 4 3
4 3 1 1
3 2 3 3
4 5 2 4
4 4 2 4
5 1 4 3
3 2 5 1
3 3 4 5
2 3 4 2
1 5 3 2
2 1 3 5
1 2 3 4
5 3 3 34 1 3 3
5 1 4 4
4 5 2 3
5 5 1 3
5 2 4 4
4 3 3 1
4 4 3 4
1 1 2 5
4 2 2 2
5 4 4 4
4 3 4 4
2 4 3 1
5 5 2 44 3 4 3
4 5 2 5
1 2 5 3
2 1 1 1
4 1 3 5
4 3 5 2
4 2 2 4
5 3 1 4
7/31/2019 Survey of McDonald
48/75
1 4 2 3
5 3 1 2
5 4 3 2
5 5 5 2
1 5 3 4
4 4 4 4
3 5 3 2
5 5 5 5
4 3 3 3
2 4 5 3
4 1 3 5
2 2 3 5
4 5 4 3
5 4 2 5
1 5 3 4
3 3 3 5
5 4 4 4
1 2 5 5
5 4 3 3
4 3 2 2
4 2 3 25 3 2 1
4 3 2 5
4 3 1 5
4 4 4 4
5 1 4 3
2 1 3 5
5 4 3 2
2 1 4 5
4 5 3 2
5 4 3 2
5 1 4 3
3 3 2 2
2 1 1 5
5 3 1 55 4 3 2
4 3 2 5
3 2 4 5
5 3 3 3
4 3 2 2
4 1 3 5
3 2 3 4
1 3 4 2
3 3 3 5
3 1 4 5
1 2 5 5
2 2 1 3
4 3 4 4
5 1 2 3
2 3 4 5
4 3 1 2
1 1 1 1
5 2 1 3
4 1 2 3
5 1 2 3
7/31/2019 Survey of McDonald
49/75
5 3 1 2
5 2 1 3
4 1 2 3
5 1 2 3
3 2 5 4
5 3 1 2
1 1 1 1
5 1 2 3
5 1 2 3
3 2 5 4
4 3 1 2
1 1 1 1
5 1 2 3
5 1 2 3
4 1 5 3
5 1 4 2
2 4 1 3
5 1 4 2
1 1 1 1
4 3 1 2
5 4 1 21 1 1 1
5 3 1 2
1 23 37 30 15
2 16 35 37 36
3 26 46 52 41
4 56 36 42 38
5 56 23 16 47
177 177 177 177
56 23 16 47
44.8 28.8 33.6 30.4
15.6 27.6 31.2 24.6
6.4 14 14.8 14.44.6 7.4 6 3
127.4 100.8 101.6 119.4
71.98 56.95 57.40 67.46
7/31/2019 Survey of McDonald
50/75
7/31/2019 Survey of McDonald
51/75
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Ambience" . [Sub
Way]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Food Quality" .
[McDonald's]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Food Quality" .
[KFC]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Food Quality" .
[Dominos]
2 5 4 5
3 4 2 2
4 4 3 3
2 2 2 2
1 5 2 4
3 2 1 3
4 1 5 2
2 5 4 5
3 2 2 15 1 2 5
3 3 3 4
3 2 4 2
2 2 5 3
1 4 3 5
3 5 4 3
1 2 1 4
3 1 1 1
4 2 3 1
3 3 3 4
3 5 5 5
3 5 2 4
2 4 5 4
5 5 5 51 4 4 3
1 3 4 2
1 4 4 4
3 4 4 4
5 3 2 1
3 2 5 5
1 1 1 5
3 2 4 2
2 5 5 3
3 3 2 1
3 5 5 3
1 4 3 3
2 3 3 21 4 5 3
3 4 4 3
2 5 2 4
2 4 2 4
4 1 2 3
1 5 5 5
1 3 2 4
2 5 5 4
7/31/2019 Survey of McDonald
52/75
2 3 5 5
4 4 3 4
1 4 5 3
3 5 5 4
4 5 4 5
2 4 4 4
2 2 5 5
4 4 4 4
5 2 4 1
4 5 5 5
4 4 4 1
1 3 1 4
1 5 4 4
2 4 1 5
3 5 5 5
1 3 2 4
1 5 4 4
4 4 3 4
5 4 4 4
3 4 3 3
1 5 1 35 2 3 4
2 4 3 2
4 4 5 3
2 4 5 2
2 3 3 2
2 5 1 4
4 3 4 2
3 4 4 3
3 1 2 4
2 1 1 1
4 4 5 3
5 1 4 2
5 4 4 41 4 1 4
1 5 2 5
1 1 5 4
5 4 5 1
2 4 3 4
2 3 4 1
3 3 5 5
3 1 1 1
3 3 2 2
5 2 5 5
2 4 5 5
5 1 5 3
3 5 5 52 5 1 4
4 5 5 5
4 1 2 5
3 1 1 2
2 5 1 4
1 3 5 4
2 3 3 3
2 4 5 1
7/31/2019 Survey of McDonald
53/75
5 4 3 5
1 5 5 3
1 5 4 3
5 5 5 5
2 5 3 3
4 5 5 3
1 4 5 3
5 5 5 5
3 5 3 4
1 3 3 5
2 3 1 4
1 2 3 3
5 3 5 4
1 5 5 2
2 1 2 3
3 3 4 4
3 5 4 4
4 1 1 5
3 5 3 4
1 5 5 1
3 4 3 33 5 1 3
1 4 2 3
2 2 4 1
3 5 5 3
2 5 1 4
4 1 2 4
1 5 4 3
3 3 1 4
1 4 5 3
1 5 4 3
2 5 1 4
1 3 4 4
2 5 1 3
2 5 3 41 5 4 3
1 2 1 3
1 5 3 3
1 5 3 2
1 4 4 4
5 5 1 3
5 5 5 5
5 1 5 3
3 3 5 4
1 4 2 5
4 3 1 5
1 5 5 3
2 5 5 5
4 3 1 5
1 1 1 1
5 5 3 2
1 5 3 2
4 3 4 1
5 4 1 3
4 1 1 1
7/31/2019 Survey of McDonald
54/75
4 5 1 2
4 5 1 2
5 2 4 5
4 1 3 5
1 1 1 1
4 1 4 2
1 3 1 2
4 5 3 4
4 4 1 5
1 4 2 1
5 5 2 4
1 3 5 4
4 5 4 1
4 5 1 3
2 4 1 3
3 1 3 4
5 5 3 2
3 4 2 3
1 5 1 2
5 1 1 1
3 4 1 21 5 1 3
4 5 2 4
48 1 24 39 21
36 2 17 25 25
38 3 29 31 45
31 4 44 36 51
24 5 63 46 35
177 177 177 177
24 63 46 35
24.8 35.2 28.8 40.8
22.8 17.4 18.6 27
14.4 6.8 10 109.6 4.8 7.8 4.2
95.6 127.2 111.2 117
54.01 71.86 62.82 66.10
7/31/2019 Survey of McDonald
55/75
7/31/2019 Survey of McDonald
56/75
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Food Quality" .
[Pizza Hut]
Listed below are
some of the
prominent food
chains. We would
like you to rate
these food chains
in order of yourpreference for
"Food Quality" .
[Sub Way] Name
3 2 Shishir1 3 Avishek Mehra3 4 Saurav Samanta
2 2 V.N Dubey
Arpan Gosh
2 1 R.N Dubey4 5 Kunal
3 4 BASUKI
3 2 SOURAV MADHOGARIA
4 3 Gaurav talwar3 4 sathya
4 5 Ganesh Agarwal
4 4 Sankha Ghose
1 4 Richa Daruka
1 2 Prashant
3 4 Abhishek Raj
3 5 Namit
1 1 vishal
4 5 Shubhankar Sengupta
4 5 Varun Rajpurohit
5 5 sushmita
4 4 Deepika Agrawal
4 4 abhishek
4 5 aswin christie4 3 NITIN GUPTA
3 1 Satish Punj
4 4 pratik agarwal
4 4 Punit Chowdhary
5 4 shashikant soni
5 5 neha choraria
5 1 Chirag Madhogaria
4 3 Nitesh Nahar
4 4 ARCHIT MADHOGARIA
1 2 abdul
4 5 sailesh agarwal
2 1 Himadri khanna
3 3 Ranbir1 2 khanin Lahkar
4 3 Ushnak
1 3 Mridulla Mittal
3 5 Rasu Jalan
4 5 Anubhuti anup
5 5 Manish Agarwal
5 1 punit daftry
5 3 Aashish Kapoor
7/31/2019 Survey of McDonald
57/75
5 2 Sharath Ghosh
4 4 ashwin
2 1 Zeeshan Mohammad
5 5 Arunachalam
5 4 Mohit Sanganeria
4 5 Kiran Thakur
3 2 spandan
4 4 siddhant
3 5 Pratik
5 4 Koyel Datta
5 4 Ankit Bolia
5 4 Ayush Sureka
3 1 Punit Doshi
3 2 swati sharma
5 5 Ayush
5 1 Aditya Mohta
5 1 Abhishek kedia
3 5 arka
4 5 shradha
2 2 shristi garg
1 2 Anurag Shaw1 5 Yash Madhogaria
1 2 Puneet
2 2 yatish raj
4 3 Ajay kr singh
4 2 Navin Kumar Sancheti
3 2 Vikas Kesarwani
Bhavna Bhaswati
1 5 ankit singhi
3 5 rachna mehta
2 2 suchika jain
1 1 heena sonthalia
1 2 Adnan Kitabi
3 5 Sanjay K Jain
4 5 Binayak Das5 2 Koshal Agarwal
4 3 Aman Gupta
2 3 ankita singh
2 4 anil nandyala
4 3 mona kumari
4 1 shilpa changia
5 2 alisha khan
5 2 Rishika Bubna
5 3 ROHIT GUPTA
1 5 Shoven
5 4 anshul arora
2 4 pooja sharma
4 5 sahill3 2 AKHIL PACHERIA
5 5 praveen
4 3 Meenakshi Mukherjee
1 4 shweta gupta
3 2 riya paul
2 1 Sabyasachi Sahoo
4 5 hemangi
3 2 pooja sharma
7/31/2019 Survey of McDonald
58/75
2 1 debasish padhy
4 4 Ayush Sonthalia
2 1 sanhita das
5 5 Subhojit Paul
4 3 Ghanshyam Burnwal
4 4 neeraj agarwal
2 1 dipti prakash
1 5 shruti
4 4 kamlesh verma
3 2 VAIDHYNATH DUBEY
5 2 ritu
5 1 Anju Khaitan
5 3 PARVESH SHARMA
5 5 ruchika jaiswal
4 5 Joyeeta
5 2 Gaurav agarwal
4 2 Sonal agarwal
5 1 sunil madhogaria
3 4 Sourav Madhogaria
5 5 rohit saraogi
3 1 Ravi Gupta4 2 Anish Agarwal
5 1 vibha keshri
3 5 Shalini Khutliwala
4 4 Harsha Jain
3 2 NABILUR RAHMAN
5 3 Swati Keshri
2 1 ankita ghosh
5 5 ankit saraf
2 1 andrita mondal
2 1 aatika haider
3 2 ritika jain
2 1 narayan
3 4 Abhisek Moda
3 2 Neha Khaitan2 1 ankita mondal
4 5 shruti agarwal
2 1 Namrata Goyal
1 4 prakash maheshwari
3 1 Ayush
5 5 prerna agarwal
5 5 Ankit singh
2 4 ninja agarwal
4 5 Tridib Das
5 4 shreya agarwal
5 4 Babita Dugar
5 2 HIMANSHU
4 3 SHARAD SAHAL
2 4 Ankit Singhi
1 1 Swati Sharma
4 1 Krish Madhogaria
1 4 Yash Madhogaria
2 5 Archit Madhogaria
2 5 Prasun Paul
1 1 Sumit Sharma
7/31/2019 Survey of McDonald
59/75
3 4 Gobin Sharma
3 4 Abhisek Roy
1 3 Ritaban mukhopadhyay
4 2 Gobin sharma
1 1 Danish Khan
5 3 Meraj Samshi
5 4 Moumita Chanda
1 2 Ridhi Jain
3 2 Akash Joshi
3 5 Pooja Sharma
1 3 Vaishnavi Sharma
1 2 Andrita Ghosh
2 3 Sweta Jain
2 4 Priya Majumdar
2 5 Harsha Jain
5 2 Varsha Poddar
1 4 Kirti Jalan
1 5 Rishika Kajaria
3 4 Preksha Dugar
1 1 Vishesh Sharma
3 5 Ramesh Goenka2 4 Priyanshi Goenka
1 3 Ritu Goenka
29 32
28 37
36 23
43 41
41 44
177 177
41 44
34.4 32.8
21.6 13.8
11.2 14.85.8 6.4
114 111.8
64.41 63.16
7/31/2019 Survey of McDonald
60/75
7/31/2019 Survey of McDonald
61/75
Age
25
22
23
40
30
4522
20
23
2221
23
22
22
22
24
23
21
23
22
22
22
22
2524
29
23
24
20
24
20
20
17
22
16
26
2224
18
22
25
20
23
21
19
7/31/2019 Survey of McDonald
62/75
23
23
24
21
18
23
25
18
25
28
16
17
23
22
17
22
20
23
23
20
3316
18
21
21
21
35
28
22
21
19
23
22
40
2322
20
22
25
23
25
19
20
22
23
20
19
2715
22
23
23
23
22
21
19
7/31/2019 Survey of McDonald
63/75
23
23
23
17
27
15
22
22
21
28
25
19
22
21
24
23
23
47
23
23
3221
25
21
18
20
21
22
22
22
23
22
23
21
2322
21
35
24
21
21
19
22
24
23
27
20
24
23
22
11
16
18
24
23
7/31/2019 Survey of McDonald
64/75
23
22
24
22
22
23
23
19
19
20
12
15
22
16
20
20
20
20
21
13
3532
10
7/31/2019 Survey of McDonald
65/75
Given below are
some of the menu
items available at
McDonalds.
Kindly rank these
items in the order
of your preference.[Burger]
Given below are
some of the menu
items available at
McDonalds. Kindly
rank these items in
the order of your
preference. [Frenchfries]
Given below are
some of the menu
items available at
McDonalds. Kindly
rank these items in
the order of your
preference.[Mexican wrap]
Given below are
some of the menu
items available at
McDonalds. Kindly
rank these items in
the order of your
preference.[Nuggets]
4 3 2 1
1 2 4 31 2 3 4
3 2 1 2
3 2 2 2
1 2 3 3
1 2 3 4
1 2 3 44 3 4 3
1 2 3 41 2 3 4
3 2 4 1
1 4 3 2
1 2 3 4
1 2 4 3
1 2 3 42 1 2 1
4 1 3 2
4 3 3 2
1 4 2 4
4 3 4 3
3 4 4 3
2 1 4 3
1 2 4 3
1 3 3 4
1 2 3 4
2 4 1 3
1 3 2 4
4 3 1 2
3 4 2 1
3 2 2 3
1 1 3 2
1 2 2 1
4 3 2 2
1 4 2 32 4 2 3
4 3 1 2
4 3 4 3
4 2 3 1
4 3 2 1
1 4 2 3
4 3 1 1
4 3 2 1
2 3 3 2
0
20
40
60
80
100
RANK 1
RANK 2
RANK 3
RANK 4
No.
ofResponses
7/31/2019 Survey of McDonald
66/75
1 2 3 4
2 3 3 3
1 3 2 4
1 1 1 3
4 4 4 4
4 3 2 2
4 1 3 3
3 3 3 3
1 3 2 4
1 1 1 1
4 4 1 3
1 2 3 4
1 2 4 3
1 3 2 4
1 2 2 1
2 4 3 1
4 4 3 2
4 3 2 2
1 2 3 4
1 3 2 4
2 1 3 41 2 3 4
1 3 4 2
1 2 4 3
3 2 3 1
3 3 1 1
1 2 4 3
3 2 4 1
1 2 3 1
3 3 1 4
1 1 4 4
4 1 3 2
2 1 3 41 4 3 2
4 4 3 2
1 2 3 4
4 2 1 3
1 2 3 4
1 2 4 4
2 1 3 4
3 4 3 4
4 2 3 2
1 2 4 3
2 4 1 3
1 4 3 3
1 3 2 4
4 2 3 1
1 2 3 4
1 3 4 2
3 1 2 4
1 1 2 1
1 2 3 4
4 2 3 1
2 1 4 4
1 3 2 4
7/31/2019 Survey of McDonald
67/75
3 4 4 4
1 1 4 4
1 4 3 2
4 3 4 4
4 3 4 2
1 2 3 1
2 1 3 4
2 3 1 4
4 3 1 1
4 3 1 2
4 3 2 1
3 3 2 1
4 3 3 2
1 2 3 4
1 2 3 4
3 2 1 4
4 3 1 2
1 1 1 1
4 3 4 3
4 2 2 2
1 2 3 42 1 4 3
1 2 4 3
4 2 1 3
1 1 1 3
2 1 3 4
4 2 3 1
1 3 4 2
1 1 2 4
2 3 4 1
2 3 4 1
1 2 3 4
1 2 4 31 4 4 4
1 2 4 3
1 3 2 4
1 2 3 4
1 4 2 3
4 4 1 1
1 2 4 3
1 2 3 3
1 4 2 3
1 2 3 4
4 4 3 3
4 3 2 1
1 1 4 4
4 4 3 3
2 1 1 2
1 2 3 4
1 3 2 4
2 1 3 4
2 1 4 3
1 2 4 3
7/31/2019 Survey of McDonald
68/75
2 3 4 1
1 3 4 2
1 2 2 3
3 2 4 1
1 3 4 2
1 1 4 3
1 3 4 22 3 4 1
1 2 3 4
1 3 2 4
1 3 2 4
1 3 2 4
1 2 3 4
1 4 3 2
1 2 3 4
1 4 3 2
1 3 2 4
1 2 3 4
1 3 2 4
1 2 3 4
1 2 3 4
1 2 3 4
1 3 2 4
1 2 3 4
1 2 3 4
7/31/2019 Survey of McDonald
69/75
Burger French Fries Mexican wrap Nuggets
RANK 1 97 27 22 32
RANK 2 23 68 40 32
RANK 3 17 55 70 43
RANK 4 40 27 45 70
177 177 177 177
Spearman's Burger
French Frie
Mexican Wr
Nuggets
Burger French Fries Mexican wrap Nuggets
97 27 22 32
23 68 40 32
17 55 70 43
40 27 45 70
Preferences of McDonald's Menu Items
7/31/2019 Survey of McDonald
70/75
7/31/2019 Survey of McDonald
71/75
7/31/2019 Survey of McDonald
72/75
7/31/2019 Survey of McDonald
73/75
Burger French Fries exican Wra Nuggets
Correlation 1.000 .199** -.143 -.473
**
Sig. (2-taile . .008 .057 .000
N 177 177 177 177
Correlation .199** 1.000 -.158
*-.177
*
Sig. (2-taile .008 . .036 .018N 177 177 177 177
Correlation -.143 -.158* 1.000 .047
Sig. (2-taile .057 .036 . .531
N 177 177 177 177
Correlation -.473**
-.177* .047 1.000
Sig. (2-taile .000 .018 .531 .
N 177 177 177 177
Rank Correlations
7/31/2019 Survey of McDonald
74/75
People associate
burger with
McDonald'sChi-Square 11.326
a
df 4
Asymp. Sig. .023
Chi-Sq
7/31/2019 Survey of McDonald
75/75
People visiting
McDonald's Result15.348
bProved
3
.002
uare
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