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THE WEBINAR WILL BEGIN MOMENTARILY

AMERICANPSYCHOLOGICALASSOCIATION

Supercharge Your Online Professional Presence for Academics and Researchers

Kyler Shumway, MA

APA |Webinar

July 25, 2018 | 1:00 PM – 2:00 PM ET

APA | Supercharge Your Online Professional Presence

DISCLAIMER• APA does not endorse any products or services. The views expressed in this

presentation are those of the presenters and do not reflect the views or policies of the American Psychological Association.

*No CE credit will be offered for this webinar.

LOGISTICS• You are on mute

• Download handouts at anytime

• Webinar recording after the session

• While you won’t be able to talk during the webinar, please submit your questions for Kyler Shumway by using the ‘’Questions” field located in the webinar control panel.

HAVE A QUESTION?

APA |Supercharge Your Online Professional Presence

• SEO Content Director for MarketingForTherapists.org

• Doctoral student at George Fox University

• Current intern with Baylor Scott & White Healthcare

PRESENTER: Kyler Shumway, MA

Learning Objectives

1. Understand why your online presence matters

2. Learn how to establish an online presence

3. Recognize ethical issues and how to address them

Online Presence 101

Credibility and

Accessibility

Guest posts

TwitterLinkedIn

Personal Website

Your digital self

How to Develop an Online Presence1. The Basics

• LinkedIn• Other Social Media• Listservs

2. Next Steps• Guest Posts• Public Outreach

3. Supercharge• Personal Website• Publish Content

Your Online Presence:The Basics

The Basics: LinkedIn• A great place to start

• Three reasons to have a profile

The Basics: LinkedInThe three most important features:

1. The Profile

2. Finding Groups and Networking

3. Paid features*

*organizations / employers

Your Sizzling Profile

First impressions matter!

• Headline

• Summary

• Professional Photo

How to Find Groups in LinkedIn

Networking Etiquette (Netiquette?)

Three guidelines:1. Avoid spamming2. Do not connect just to connect3. Do not solicit for research purposes

The Paid (Premium) Features

• InMail

• Advanced search features

• Advertisements

The Basics: LinkedInThe three most important features:

1. The Profile

2. Finding Groups and Networking

3. Paid features

The Basics: Other Social Media

General ethical guidelines…

1. Separate profiles

2. Caution with data use

3. Collaborate and consult

Townsend, L., & Wallace, C. (2016). Social media research: A guide to ethics. University of Aberdeen, 1-16.

Twitter

• The most professional option

• Brief, easy to maintain

• Least amount of self-disclosure

Instagram

• Not the most professional option

• May work for creating hype

Facebook

• Useful for organizations / practices

• Most flexible

• Highest maintenance

Awesome social media hack: Buffer

• One account

• The Queue

• Email alerts

The Basics: Sign up for Listservs• Stay up-to-date

• Large audience

• Quick response

The Basics: Sign up for ListservsA few examples:

• APA’s listserv list• http://lists.apa.org/cgi-bin/wa.exe?HOME&_ga=2.195813420.1281229009.1530984994-788370139.1525890259

• University of Rochester Medical Center• https://www.urmc.rochester.edu/research/for-researchers/listservs.aspx

• University of Miami• http://uresearch.miami.edu/research-resources/listservs

• CFHA• https://www.cfha.net/general/Default.asp?type=join_mailing_list

Your Online Presence:The Next Steps

Guest posts

TwitterLinkedIn

Personal Website

Your digital self

Next Steps: Guest Posts

• Any publication on another website

• Great way to share and publish

• Additional profiles

• Backlinks

Next Steps: Guest Posts

A few places to try publishing:• Time2Track

• Collaborative Family Healthcare Association

• Psych Central

• Psychology Today

• PickTheBrain.com

Next Steps: Public Outreach

• Share your skills with the community

• Get mentioned on other sites and newsfeeds

• Each event is an audition

Next Steps: Public Outreach

Audiences for outreach:• Schools

• Churches

• Law enforcement

• Academia

• Community or cultural centers

• Hospitals

Your Online Presence:Supercharge!

Supercharge: Personal Website

• Central hub for your online presence

• Challenging to set up and maintain

• Unlimited creativity

• Marketing and advertisement

How to set up your website:• On your own

• WebsiteSetup.org

• Hire a professional• Brightervision.com

• Therapysites.com

Building a perfect website• Write content that is SEO-friendly

• Read more at KylerShumway.com

• Landing page

• Contact page

Supercharge: Publish Content

• Videos

• Podcasts

• Books and guides

How to Develop an Online PresenceThe Basics

• LinkedIn• Other Social Media• Listservs

Next Steps• Guest Posts• Public Outreach

Supercharge• Personal Website• Publish Content

How to Develop an Online Presence

What we do in life echoes in eternity

QUESTIONS & ANSWERSSpecial thank you to Dr. Rodger Bufford

RESOURCES• www.MarketingForTherapists.org

• http://www.usmc-mccs.org/articles/key-sections-of-your-linkedin-profile/

• www.kylershumway.com

• Webinar recording will be emailed to you in 2 weeks time

• Handouts will be included with recording

• Take our survey immediately after the webinar has concluded

• More Supercharge Webinars are in the works!

Final Thoughts

Supercharge Your Online Professional Presence For Academics and Researchers

THANK YOU

AMERICANPSYCHOLOGICALASSOCIATION

For more webinars, visit psyciq.apa.org

APA |Webinar

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