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Yammer at Suncorp: Connecting Financial Services
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“Yammer has enabled us to harness
the wisdom of our people who are
spread across multiple teams,
geographies and brands to help
achieve our purpose of delivering
business solutions for competitive
advantage.”
Jeff Smith, Suncorp CIO
Connecting Financial Services
Customer
Suncorp’s Social Media Experiment
Suncorp has benefited from incorporating and integrating Yammer as part of its social media mix. The tool has played a pivotal role in helping geographically dispersed people and teams to connect, share, discuss and innovate. It has also helped Suncorp create a culture where collaboration is more natural by enabling people to interact online in an open, informal and transparent way. Within a matter of months, Yammer membership at Suncorp had risen from a handful of early adopters to over 1700 users and continues to grow.
Results and Benefits
! Increased informal knowledge flow across the organisation through Microblogging ! Overcome barriers to collaboration, providing instant connection for people, teams, informal
networks, communities of practice and other shared interest groups ! Improved alignment between executives and employees by use of the Broadcast Message to
communicate messages and quickly crowdsource and get ideas, suggestions and answers to questions
! Helped stimulate greater sharing and discussion amongst common role groups eg. Developer, Architects, Testers
Company Suncorp Group
(Comprises Suncorp‐Metway and its subsidiaries)
Industry Financial Services Employees 16,800 Location Australia and New Zealand Founded 1916
Success Story
The Suncorp Group is home to more than 25 brands across Australia and New Zealand spanning banking, insurance, investment and superannuation. As one of Australia’s leaders in financial services, the Suncorp Group is one of Australia’s top 25 listed companies, Queensland’s largest listed corporation and includes Australia’s largest domestic general insurance operations and its 5th largest bank. With more than $97 billion in assets, Suncorp has over 219,000 shareholders, over 16,000 employees and around 7 million customers.
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