Summit for the Future May 4th 2006 Erik-Jan Gelink

Summit for the Future

May 4th 2006Erik-Jan Gelink

Marketsare going

digitalfull

speed..

.. existingmarkets

are beingreplaced

..

.. adoption of digital devices is going faster then ever.

TV: little innovation

since 1951..

.. TV is the

dumbestdevice at

home.

Hardware SoftwareSoftwareHardware

A shift of intelligence

1951-1980 1988-2005 2006-

Tele-vision Multi-channel TV

Content

Distribution

Choice

Control

From Tele-vision

toMy-vision.

My-vision

Development in Dutch TV-market

TV 2.0

the face of TV is

changing

Care-TV Movie-TVMeet-TVTeach-TVSecurity-TV

Gamble-TV Talk-TV

Watch-TVQuiz-TV

Listen-TV Game-TV Kids-TV

Me-TV Search-TV ?-TV

It’s all coming together

Technology

Content Distribution

Convergence

TV 2.0

a new Hype?

Source: Gartner

HardwareHardware

Settop-boxes

(UPC MediaBox)

DigitalVideo

Recorder(DVR)

GamingDevices

(MicrosoftXbox)

New Entrants(Cisco)

HDTV(HD-DVD

& Blu-Ray)

RemoteAccess

(Slingbox)

WirelessConnections

Mobile devices

Trend:Integration

SoftwareSoftware

WindowsVista

WindowsVista

MediaCenter

GoogleVideo

Yahoo! Go

Video sharing –

huge business

YouTube(sharing)

Jumpcut(editing)

Video-bomb

(voting)

Blogtelevision

Players(Democracy

Player)

Peer to Peer(P2P)

Darknet

“That was a very nice presentation”

a Hollywood studio chief said to a delegation from TiVo after

seeing the device in action. “Now go set yourselves on

fire”.

Hardware SoftwareSoftwareHardware

PC as a media-hub?

Who delivers

the signal?

innovatie

Who delivers

the software?

Who delivers

the hardware

?

Who ownes

the remote?

Who delivers

the content?

Aggregators under

pressure

Shopfront for mass

marketcontent

Shop front & niche

content

Variety

NicheShopfront

Vo

lum

e

Source: Wired – The Long Tail

Don’t forget..

.. do they still

understand?

Questions?Questions?