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7/29/2019 Summative Assesment Commission
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Commission Pt. 1
Environment
Landscape and City
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Landscape
Concept
With landscape I wanted to interrogate the falsecommercialisation on local lands claimed to be tourist
attractions and beach like scenes. The location I havechosen has been falsely advertised through the internetand signs actually at the location to have golden sands,beautiful scenery full of nature: but the reality whenyou get there it is completely flat and vastly different
from what we have been shown.
By creating false advertisements I could re-create thelandscape and mock the commercialisation of it that
consumers digest and believe.
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Riverside Country Park
This park in lower Gillingham, Kent has a particular
part that helped define my project. Horrid Hill, a
very well chosen name has a sign in front of it
displaying a beautiful scene of golden sands and a blue
river that runs along the bright blue horizon line.
Claimed to be one of Medway's most beautiful
attractions.
The landscape is in fact extremely flat and dreary.
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Contextual ReferencesTo re-create this beach scenery I needed to understand the type of colours and imagery that
would re-connect the viewer with this type of landscape and engage them into my idea. I looked at
artists such as: Albert Ernest Backus. His soft tones and warm environment emulates a holidayadvert scene taking us back to the summer season. By using palm trees he frames the landscape
and we become involved in the sitters movements. Potthast focus on the joys of the beach; the
movement upon it including people and objects. Again using the typical golden sands and blue
ocean to re-familiarise ourselves with the beach landscape.
Albert Ernest Backus Edward Henry Potthast
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John Lowrie Morrison involved nature more into his work: not only focusing onthe shore line but including deep movements in the background of mountains
and a deep blue sky, with the green nature in the foreground, making this
scene more enclosed and intimate. But once again these colours of the sand
and sea are very much the same: showing how as the viewer we are recognise
the same landscape. So this is the sort of imagery I should use for my
advertisement.
John Lowrie Morrison
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Sean Hillen gave me the understanding of how to use photomontage along withthe artist John Heartfeild and Peter Kennard. Either cramming in images that
flick a light in our minds to re-connect us with a certain place or event, or
being very simplistic yet very accurate to control the image and the viewers
emotions a lot more to enable a more focused view of the work. Controversy is
used a lot in photomontage and shows the freedom and exploration that comes
with it.
Sean Hillen
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Peter Kennard
John Heartfeild
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I also studied holiday adverts, looking at the way in which they took our
minds on holiday as we viewed it but also what they used to give off the
impression of a perfect holiday. Particularly I looked the ThomsonHoliday Ad 2009, this showed a holiday destination being constructed
just for you which was what I was planning to do with the montage. But
they here are mocking themselves, what they say you is just an image.
http://www.youtube.com/watch?v=qcTrCXVrsPk
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Location Test Shots (Digital)
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On this day in particular the weather was perfect for what I wanted: dreary, cold
and wet: the horizon line blending in the middle and background to create thishorrible flat landscape.
It was the perfect setting for what I wanted but I could only go on a day when the
weather was bad so I could get the correct aesthetics for the image.
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Chosen Image
I chose my final images based on a range or reasons. Firstly,
technically I waned my exposure to be correct to keep the
landscape flat and not to over/underexpose the foreground
which will highlight that area too much. Also the focus on theforeground needed to be accurate as this had rocks in which
would just help create that visualisation of a shore line. Also
after deliberation I wanted my images to have continuity: so I
chose one image to photomontage.
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Photomontage Trials
As my images were to take the mick I did not want the cut outs to beplaced or cut perfectly: it needed to look false to portray this false
advertisement. I trailed on the digital images. As we can see her the
simplified image with the couple re-creates a summers day stroll on the
beach where the next image creates a more holiday destination.
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Here I played with the size on the images and drawing onto the image to
make it more fake. Using different size images and playing with the
structure of things alters the viewers perspective to must be done well
enough so the concept of the image is not lost.
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FINAL IMAGES
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I initially thought about adding text to the images to really create this
advertisement, but I feel they work well without it: the images added are
obviously very fake. The image with the couple is my favourite: its very simple
yet very idealistic of a summers beach, so I think I achieve the most with this
image.
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City
Concept
I wanted to focus on the basis of our cities structure. When we think of
the city or look it up we are confronted with images of the skyline and
architectural structure across the world that we all stare and gaze at in
amazement. But I wanted to look at the base of these structures: it is away of transport, it navigates us and we use it daily yet we do not look at
it the same. It is architectural designed in each area to specifically fit
that area. In each location I have used the pavement is different in
colour, texture and in the way we use it. I chose to look beyond the
everyday movements of the city and looked simply at the ground: it has
been interesting to interrogate that how in different places, we and thepeople who own it chose it differently yet in each area it is there for the
same purpose.
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Contextual References
I found it hard to reference the type of images I wanted to create: I initially
looked at how artists used the ground themselves: street artistic who bring
our attention towards the floor by creating unusual art the lifts the ground
or allows it to go further. But this type of treatment of the ground was to in
depth: I wanted simpler images that made the ground more of a focal point.
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Ed Ruscha
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Mick Buston Vivian Maier
As well as looking at artists such as William Gedney and Philip Lorca-Dicorcia
who had a theme of city life and the ways in which humans populate and use
it. The artists above were more engaged with my concept. Looking at how
including more of the ground in images and having subjects interacted with it
becomes a main focus point. We see here how different ground textures are
used and how these different textures signify different areas of cities/places.
The cleaner more polished floor of a shopping mall/business centre and the
hard cold pavement then seeming cheaper and of less importance. The type of
lighting I use will help signify this treatment of the floor and will help me
represent these different treatments.
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Chosen Images
Piccadilly Circus
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Canary Wharf
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Westminster Pier
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My choice of the three locations were obvious to me: somewhere pristine and well
maintained to keep up with the running of the area: Canary Wharf. Somewhere busy but
still seen as slightly higher class and therefore is maintained to keep the expectations of
the street alive: Piccadilly Circus (Regent Street) and somewhere busy, where tourists andcommuters flood through everyday: Westminster Pier.
Each image is different in terms of the shaping and overall aesthetics of the pavement
and in the way in which it is treated. Going from clean and pristine like no human has
ever walked on it to the regularly used and abused streets covered in litter.
The images emphasise this social hierarchy we have in London, how certain areas hold a
certain class and how what is seen of certain areas, how it is viewed by others is more
important to us.
I feel my exposure of the images is ok but the focus on the Westminster one is out due to
the different levels of litter. I chose to use a large depth of field to make sure I connected
with the hole frame.I would like to experiment more with the images, experimenting with shallow depth of
field and how this would help move the concept along as I dont think it is evident in just
the three images. I want to expand the series to several images for each location and
discover more locations that meet my concept.
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Self Evaluation With both units I must leave more time to blog post my progress and things have been
rushed or left out: and also with the blog posts go into more depth.
Technically analyse my own work and artists reference work to help me gain a greater
understanding of the medium which will improve my own development.
Make my references more relevant to my concept: this will show how my idea has
developed through the use of references and show how I use them and they inspire me.
Manage my time better on shoots: I rush important parts of the shoots such a light
readings: this has meant I have had to re-shoot on some occasions on other units.
Be more technically aware with my work: know what I want technically and produce that
to the best of my ability. I feel my darkroom work has come along well. I work independently trying to correct
myself as this is the only way I will be able to learn anything: but must improve on colour
corrections as I now must re-print so landscape images work better in the series.
Time manage work. Did not leave myself enough time to re-photograph the landscape
,montages so have only scanned them initially. Had to re-do this process whilst doing waste
unit.
Overall I feel I have engaged with both environments looking at the expectations andtreatments of them. How the commercial world has led us to false advertising areas and
only making certain areas of a higher quality to help boost tourism, economy etc. I have
interrogated both environments differently to what I expected I would at the beginning of
the unit which has improved my technically ability and has opened my mind up to more
conceptual ideas.
I want to expand on each part of the unit to create solid concepts and images that I willbe proud of.
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Commission Part 2
Waste Unit
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The Concept
The waste unit I focused on discarded furniture: I wanted to make the
viewer see the waste differently, rather than being an old piece of rubbish
we would look at it as something new: and within the frame it would own
the space it is in and challenge our perception of it. With my images I
wanted to create 3 separate parts which as a whole would create one space
in which there would be two corners, one which a lamp would stand (notwaste) and one in which the waste table would stand. This would then pose
many questions to the viewer: which is the waste subject, why are we
viewing it like this, why is it isolated. And overall would question their
perception on what is and what isn't waste.
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Contextual References
Danny Treacy took discarded clothes and gave them a new life
as a new garment: I focused mainly on the poem that came
along with this series of work: a line that said they take a
chance on existence, such as the waste I used was taking on
chance of owning that space again.
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I looked at Lucinda Devlin and Ricarda Roggen, looking at
the isolation of the object, and how they even lightingcreates this objectivity of the chair/table so that we
hover over it more and ask question of why it is there.
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Richard Wentworths series making do focuses on objects livingpast their immediate use and still taking chance on existence by
being used in alternative manners. Wentworth incorporates the
waste in an original environment, yet its use seems so regular.
As well as these I also looked at the Bechers, Gursky and Struth
in terms of the structure in images: getting ideas of framing for
the work etc. All which is evident on my blog.
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Chosen Images
The colours are different on what we see here and all is not aligned, but I
did what I could in the darkroom to get the colours and alignment as close
as possible. As I will say in my evaluation, I am not happy with the images I
have produced: they are not of a high quality; parts of the images are soft,
the flash is too harsh as are the shadows.
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Images as a whole (no colour correction)
As a whole, despite the technical errors in the images and the lack of colour
correction in the image above, they could work well as i had planned for
them to. They create this space in which the viewer is placed in which is
dominated by the isolated objects. Images of higher quality would appear to
work better than the ones i have produced.
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Self Evaluation
Final images are of poor quality: must treat the interior like a studio and practicefurther on this over the course of the summer
I must develop further technically as my skills are not evident in the images I have
produced for this unit
I must also ask others for help and advice and use this to push forward and develop
as an artist: at the moment I shy away from this and am left with work I do not like.
My darkroom skills have yet again improved and I am making more thought through
decisions that limits the time in which I am printing a single image.
My research for this unit has been far more structure and focused, both
contextually and conceptually.
I did not use the blog as much as I should have so yet again picks up the pieces late
on.
Overall I believe I must improve on my technical abilities to maintain on the course:
my passion is there and I know what I aim to do is achievable, I must learn from thebasics and develop my ability both on and off campus.
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