Successful Plumber SEO info

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SEO 2017 RELEASE

SEARCH ENGINE OPTIMIZATION

SEO = More Traffic More Traffic = More Opportunities for Leads More Leads = More Opportunities for Sales

Improve Visibility. Increase Traffic, Leads, and Sales.

For Plumbers

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

Table of Contents

WhatisSEO?...........................................................................................1

KeyTerms.............................................................................................2

Google'sGlobalSearchMarketShare..................................................3

GoogleRankingandCTR.......................................................................4

WhyYouNeedSEO?................................................................................6

WhatYourCompetitorsareDoing..........................................................9

TheFuture.............................................................................................10

WhyChooseUs?....................................................................................11

In-depthConsultation...........................................................................12

WhatistheNextStep?..........................................................................14

SEARCH ENGINE OPTIMIZATION

SEO = More Traffic More Traffic = More Opportunities for Leads More Leads = More Opportunities for Sales

1

Improve Visibility. Increase Traffic, Leads, and Sales.

WHATISSEO?

Search engine optimization is the process ofimprovingtherankingofyourwebpagesonsearchengines'organicorunpaidsearchresultspages forqueriesrelatedtoyourbusiness,brand,productorservice.

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION KeyTermsSERPs Search engine results pages

Rank The position of your web pages on SERPs

Impressions The number of times your web page appears on SERPs for related search queries

Click-through The action of following a link to your website

Visits Users landing on your web page after clicking on a relevant search result

Click-through rate (CTR)

The percentage derived from the ratio of click-throughs against impressions

Conversion The desired action fulfilled by your visitor on your web pages such as newsletter signup or an online purchase

3

Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

Google

Bing

Yahoo

Others

12.37%

7.2%

9.08%

Effective SEO calls for a deep understanding of the ranking factorswithin the intricate algorithms of Google—theworld’s leading searchengine with a 71% market share. Such ranking factors undergocontinuous adjustments to provide userswith themostuseful searchresultsandsatisfyingexperience.

Google'sGlobalSearchMarketShare

- NetMarketShare.com

71.35%

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

Your ranking on Google’sorganic search engine resultspages has adirect impact onyourclick-throughrates.High CTRmeansmore trafficto your website, as well asopportunities for more leadsandconversions.

GoogleRankingandCTR

Rank CTR1 17.16%

2 9.94%

3 7.64%

4 5.31%

5 3.50%

6 1.63%

7 1.09%8 1.04%

9 0.44%

10 0.51%

- Catalyst

5

Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION SEOisimportantforyourbusinesstobefoundbycustomersonline.Totakeadvantageofthemarketingandsalespotentialthatgoodrankingsbring,aligningwithGoogle'srecommendedpracticesisofutmostimportance.Theseincludetheapplicationofthoroughguidelinesandsuccessfultechniquesinthe design, mobile-friendliness, architecture, coding, content, promotion,distribution,linking,andsocializationofyourwebsite.Theshortandsweetofitisifyouaresellingcaraccessorieslikesteeringwheels,wewillrecommendgoodtargetkeywordsorphrasesforyoulike‘carsteeringwheelsforsale.'Thenyourwebpagesshouldstartrankinghighonsearchengineswhenpeopletype inthesamephraseor itsclosevariationsasasearchquery.

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

WHYYOUNEEDSEO?

Havingawebsiteisnotenough.Youneedtoletpeopleandsearchenginesknowthatyoursiteexists.SEOwillgiveyouthathighvisibilityonsearchengines,resultinginmoretraffictoyoursiteandgreateropportunitiesforgettingleads,conversions,andsalesforyourbusiness.DoingSEOmeansincreasingfree,targetedvisitorstoyourwebsite,asopposedtogettinginstantbutpaidtrafficthroughsearchengineadvertising.

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION NumerousstudiesattesttothevalueofSEO:

Sixty-fivepercentofInternetusersseeonlinesearchasthemosttrustedsourceofinformationaboutpeopleandcompanies.

- Edelman Trust Barometer

Eighty-ninepercentofmarketersworldwideratedSEOassuccessfulatachievingobjectivesofimprovedsearchrankings,websitetrafficandleadgeneration.

- Ascend2

Seventy-threepercentofin-housemarketerssaidSEOprovidedexcellentorgoodreturnoninvestment(ROI).

- Econsultancy

Sixty-fivepercentofonlinerevenueisgeneratedbywebsitesinthetopthreepositionsonsearchengineresultspages.

- Forrester

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

94% 85% 79%

SEO ranks highestwith growing importance as a sourceof leads forbusinesses:

- Marketing Sherpa, ComScore, Nielsen

SEO SocialMedia E-mail

Abovearethepercentagesofmarketerswhostatedwhichonlinemarketingtacticstheyfindtobegrowinginimportanceasasourceofleads.

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

WHATYOURCOMPETITORSAREDOING

- Econsultancy

Businesseswantingtostaycompetitivewillcontinuetoincreasetheirbudgetallocationascompetitiongrowswithnewlyformedcompaniesandlateadopters.Toattainandtokeepahighpositiononsearchengines,itisrecommendedforbusinessestomaintainSEOeffortsforthelongtermorriskbeingpusheddownbycompetitors.

Seventy-sevenpercentofbusinesseswillincreasetheirdigitalmarketingbudgets.

Twenty-twopercentofbusinesseswillkeepthesamebudgets

22%

77%

10

Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

THEFUTURESEOwillremainanimportantpartoftheonlinemarketer’sarsenalformany years to come. It will continue to be a primary and necessaryingredient that leads to successful online marketing, even astechnologycontinuestoevolvenewonlinemarketingchannels.Infact,the expansionof local search and thebirthof Local Buzz services areoffshootsofSEO.ItisnevertoolatetoimplementSEO.Nowisthebesttimetodoittoharvestitsbenefitsintheupcomingmonthsandbeyond.Theearlier you signup for SEO services, the faster youwill bebetterpositionedagainstyourcompetitors.

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

WHYCHOOSEUS?

Rather thanbuildinga teamtodoyourSEO in-houseand figuring thingsoutasyou go, enlisting our services not only saves you time and effort but alsoguaranteesastrategicapproachtoyourcampaign.Bychoosingus,yougetaccessto dedicated teams, with specialized skill sets, to handle your websiteoptimization.

SEOcalls forongoingadjustments inconsiderationofvarious factors,whichcanbe incredibly hard to monitor and track on your own. Thorough research andanalysisarekeystoensuringthateveryeffortultimatelybringsaboutapositiveimpactonyourwebsiteandbusiness.

Thinkof SEOasputting gas in your car—doyou fill up your tank just once andexpect your car to run forever? The success of SEO relies on long-term,continuousimplementation.

With our extensive experience and in-depth consultation, youwill be poised tobenefitinfinitelyfromSEOwithouttheheavywork.

EffectiveSEOrequiresdedicatedteamswithspecializedskillsetstohelpyoureachthetop

positionsonsearchengines.

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

IN-DEPTHCONSULTATIONTodeliverexceptionalSEOservices,wetakethetimetounderstandyourobjectivesandfactorthemintoourstrategy.Thecyclebeginswithanin-depthconsultation.Wegatherinformationaboutyourbusiness,productorservice,yourtargetmarket,andyourpastandcurrentmarketingactivitiestogainaclearerpictureofhowtohelpyou.Wethenformulateandrecommendaplan.Uponimplementation,wemeasureandanalyzetheresultsandalsolistentoyourfeedbacksowecanapplycontinuousimprovementstofurtherensurecampaignsuccess.

In-depthConsultaZon

NeedsAssesment

StrategyandPlanning

ImplementaZon

QualityControl

MeasurementandFeedback

ConZnuousImprovement

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION Withourstate-of-the-artonlinedashboard,yougetaccesstoreportsandanalyticssuchas:

• KeywordRankingReport

• KeywordCompetitionReport

• OnlinePresenceReport

• MonsterMetrics

• CampaignProgressReport(aftersixmonths)

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

WHATISTHENEXTSTEP?

Today’smarketingdataandtrendssuggestthatSEOwillbenefityourbusinessinterms of improved visibility and rankings and increased traffic, leads, andultimately,sales.We are regularly engaged in the research and analysis of market trends andtechnologies to develop SEO strategies and tactics to provide you withexceptionalservicesgearedtoprovideyouwithanexcellentROI.Aswewantyouandyourbusinesstobenefitfromourservices,yourinvolvementis verymuchwelcome and highly encouraged during our in-depth consultationsessions.Rightnowastutecompaniesarereapingtherewardsof long-termSEO,andyoutoocanjointheclubofbusinessownerswhosewebsitesareonthetoppagesofGoogle. Aside fromnewbusiness, you can also gainmore connections to growyournetwork,aswellasgeneratereferralsforyourproductsandservices.Giventhefacts,thebesttimetostartorrampupSEOisrightnow.Catchupwithyourcompetition,orkeep thematbayandgrowyourbusiness tonewheights.Weareheretohelpyoumakethathappen.

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Improve Visibility. Increase Traffic, Leads, and Sales.

SEARCH ENGINE OPTIMIZATION

Employ our services and get the following:

ü Access to SEO Expertise: Benefit from strategies and tactics based on best practices,

market data and trends, and advances in technology.

ü In-depth consultation: Let’s discuss how we can tailor-fit your campaign to suit your

marketing goals.

ü Expanded Network: Join the league of businesses that have landed the top pages of

Google. Increased traffic brings opportunities to growing your connections and getting more

referral business.

ü Competitive Advantage: Let the wheels turn now to beat your competition and get more

sales and revenues from increased traffic.

Giveyoursalesamuch-neededboostthroughSEO. Sendusanemailorgiveusacalltoscheduleanappointment.

Email:info@successfulplumber.ca

Call:306-974-6100