SU14 TW NIKE SB RECAP

MOMENTUM JI-HE II

MOMENTUM JI-HE II

MOMENTUM JI-HE II

FU CITY Q SQUIRE II

FU-CITY Q SQUIRE II

FU-CITY Q SQUIRE II

MOMENTUM MALTOSE

MOMENTUM MALTOSE

MOMENTUM MALTOSE

OBJECTIVE _Leverage the biggest skating competition in summer to push Taiwan’s skateboard thrill to the highest point _With SLS, It gave Taiwanese skaters to have world standards in skating competitions

EVENT DATE 2014/8/9 16:30-21:30 LOCATION Dream Plaza of Hankyu Department Store ATTENDANCE (THE HIGHEST EVER IN THE PAST 4 YEAR) _ AM GROUP：+72 _ PRO GROUP：+46 _ AUDIENCES: +800 EVENT FLOW _Pre-Procedure _Product Lesson& Sales Team Experiencing to Skate _Beginner Lesson _Competition: (AM Group) FLOW/CONTROL/IMPACT (PRO Group)FLOW/CONTROL/IMPACT

IN 2014 NIKE SB TRIED AN IMPOSSIBLE CHALLENGE. THIS TIME WE’VE BUILT A ONE OF A KIND SKATE AREA IN TAIPEI XINYI DISTRICT. All IN ALL, IT TOOK 3 DAYS AND 3 NIGHTS, OVER 100 WORKERS, 2 GIANT CRANES AND ABOUT A DOZEN BIG TRUCKS TO GET ALL THE EQUIPMENT TO THE DREAM PLAZA OF HANKYU DEPARTMENT STORE

SIGN IN- TOTAL 118 SIGN UP & 104 COMPETED / OVER +800 CROWDS _104 COMPETED INCLUDING 66 AM SKATERS AND 40 PRO SKATERS

PRODUCT LESSON & SALES TEAM EXPERIENCING TO SKATE- _INVITED EKIN- TINDY LIU TO INTRODUCE THE LUNAR TECHNOLOGY AND PROD 8 _NIKE ATHLETES TAUGHT NIKE SALES TEAM HOW TO SKATE AND DIVIDED THEM INTO TWO TEAMS TO COMPETE _SPECIFICALLY RENTED GO PRO CAMERAS TO RECORD SKATE SCENES

BEGINNER LESSONS- +78 CONSUMERS (+34 TRIAL FOR THE PRODUCTS)

OPENING BEFORE THE COMPETITION JD (THE HOST) INTRODUCED THIS YEAR'S FABULOUS DESIGN AND THIS YEAR'S COMPETITION RULES USING SLS (FLOW, CONTROL, IMPACT) TO LET EVERYONE KNOW THE NIKE SB'S THREE TYPES OF SILO.

NIKE SUMMER JAM - AMATEUR

SHOE COUNT:AM GROUP NIKE 45(68%)/ VANS 3(4.5%)/ DC 8(12%)/DADA1 (1.5%)/OTHERS 9(14%)

NIKE SUMMER JAM - PRO

SHOE COUNT:PRO GROUP NIKE 22(55%)/ ADIDAS 1(2.5%)/ DC 4(10%)/ SUPRA 1(2.5%)/ VANS 5(12.5%)/ OTHERS 7(17.5%)

THE GLORIOUS MOMENT: THE WINNERS FROM PRO AND AM TEAM CAN HAVE A LIFETIME EXPERIENCE TO NYC SLS FINAL ON 8/24 , MEET THE SLS SKATERS AND PHYSICALLY SKATE ON THE SLS VENUE

NIKE SUMMER JAM - PRO NIKE SB SKATER KYLE KE WAS INJURED BEFORE THE COMPETITION, BUT HE TRIED HIS BEST AND WON SECOND PLACE

HONG CHENG LU AND JIA YUAN LIN WILL HEAD TO THE UNITED STATES ON AUGUST 21ST TO PARTICIPATE IN THE SLS FINALS. AT AGE 14 JIA YUAN LIN WAS AWARDED 1ST PLACE IN THE AM DIVISION, FOR HIS AGE HE'S A BEGINNER SHINING IN THE COMPETITION. GOING TO THE STATES WAS HIS DREAM, NOW TODAY WITH THE OPPORTUNITIES NIKE OFFERED HE WAS ABLE TO FULFILL HIS DREAM

NIKE SUMMER JAM - AM

THE HAPPY FACES

THANK YOU SEE YOU IN 2014

ü  1 FEATURE ON APPLE DAILY

ü  1 FEATURE ON MILK

ü  5+ HITS ON DIGITAL

OUTLET NAME: MILK ISSUE : AUG SUMMARY : INTRODUCTION OF NIKE SB P-ROD 8 AND LUNAR STEFAN JANOSKI .

OUTLET NAME: OVERDOPE.COM ISSUE: AUG SUMMARY: INTRODUCTION OF NIKE SB P-ROD 8.

OUTLET NAME: FASHIONGUIDE.COM ISSUE : AUG SUMMARY : INTRODUCTION OF NIKE SB P-ROD

ü  13+ HITS ON DIGITAL

OUTLET NAME:OVERDOPE.COM ISSUE:AUG SUMMARY: NIKE SB ATHLETE CHEN CHI WEN SHARED HIS PURPOSE AND DETERMINATION ON SKATEBOARD

OUTLET NAME:OVERDOPE.COM ISSUE:AUG SUMMARY: SWITCH STORE MANAGER JD WU SHARED SKATE SKILL AND HIS PURPOSE DETERMINATION ON SKATEBOARD

OUTLET NAME:OVERDOPE.COM ISSUE:AUG

OUTLET NAME: OVERDOPE.COM ISSUE : AUG SUMMARY : NIKE SUMMER JAM EVENT HIGHLIGHT.

OUTLET NAME: OVERDOPE.COM ISSUE : AUG SUMMARY : NIKE SUMMER JAM EVENT HIGHLIGHT.

OUTLET NAME: MOBILE 01 ISSUE : AUG SUMMARY : NIKE SUMMER JAM EVENT HIGHLIGHT.

OUTLET NAME: OVERDOPE FACEBOOK ISSUE : AUG SUMMARY : PHOTO NEWS OF NIKE SUMMER JAM EVENT.

SKATE CLUB WITH THE CO-OPS WITH THREE SKATESHOPS FROM THE NORTH, THE MIDDLE AND THE SOUTH OF TAIWAN RESPECTIVELY, WE MAINTAINED WHAT SKATE CLUBS OWNED BY SKATE SHOPS WERE DOING WHILE NIKE SB STANDED AS A CONSULTANT AND USEED THE MOST EFFICIENT WAY IN ORDER TO GAIN THE MOST FROM THE BEST BUDGET WHENEVER POSSIBLE

THANK YOU

NIKE SB

FA14 DIGITAL RECAP�

OBJECTIVE

•  ENGAGE EDGE AND SKATERS •  ELEVATE NIKE SB BRAND & JDI STORYTELLING •  KEY PRODUCT : LUNAR P-ROD 8, JANOSKI & QS •  SKATE SHOP CO-OP

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INSPIRE CONSUMERS TO DO SOMETHING DIFFERENT AND EXPLORE THE SPACE TO THE EXTREME FROM 7/4 TO 8/14. TURN SKATEBOARDING INTO A LIFESTLYE.

DIGITAL RECAP

PAUL RODRIGUEZ

ATHLETE STORY + PRODUCT

JDI CAMPAIGN�

REACH ENGAGED USER FAN GROWTH

P-ROD 8 + JANOSKI JDI #滑翻每一天�

113,201 9,726 3,688

SKATEBOARDING IS NOT A GAME , IS A LIFESTYLE. DON’T BE BEATEN BY THE STREET, JUST STAND UP AND KEEP PRACTICING.

ATHLETE STORY

TTL POST : 12 TTL REACH : 28,29 TTL ENGAGEMENT: 2,447 ENGAGEMENT RATE : 8.1%

JDI LAUNCH #滑翻每一天�

TTL POST : 7 TTL REACH : 18,994 TTL ENGAGEMENT: 1,691 ENGAGEMENT RATE : 9.8%

INSPIRE FANS THROUGH WEEKLY MISSION, PROVIDE TIPS AND INSPIRATIONS, AND INVITE FANS TO PUT THEIR LIMITS WITH NIKE SB IN THIS SUMMER.

SUMMER JAM�

TTL POST : 2 TTL REACH : 10,814 TTL ENGAGEMENT: 2,313 ENGAGEMENT RATE : 18.3%

NIKE SB COMMUNICATES TWO STORIES BEFORE AND AFTER SUMMER JAM. THE OVERALL ENGEGEMENT WERE ESPECIALLY HIGH WHEN THE POSITION OF PRO AND AMATEUR TEAMS CAME OUT.

•  SKATERS,,,

USER GENERATED CONTENTS 240+ POSTS SHARING SKATING EXPERIENCES AND INNOVATIVE TRICKS ON FACEBOOK AND INSTAGRAM

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JUL 4 JUL 11 JUL 18 AUG 1 JUL 25 AUG 8

-PUSHING AND ROLLING

-MANUALS

- HIPPY JUMP -F/S POP SHOVE-IT -FAKIE KICKFLIP

- OLLIE

-F/S FLIP

INSPIRATION

PERIOD

6 WEEKS INSPIRATIONS+UGC

7 INSPIRATIONS, WON 93#SEDD ON FB

117 # SEDD ON INSTAGRAM

ATHLETES ACCOMPLISH WEEKLY MISSIONS TO SHOW THEIR SKILL, PASSION, AND ATTITUDE TOWARD SKATEBOARDING. �

ATHLETE FEEDBACK

#SKATEEVERYDAMNDAY

MANUALS

OLLIE

SKATE SHOPS RELEASED THE EVENT #滑翻每一天 TO THEIR FOLLOWERS AND HELD SKATEBOARDING LESSONES, RECEVING POSITIVE FEEDBACKS FROM SKATERS.�

SKATE SHOP FEEDBACK

TIME FOR MISSION, DO YOU GUYS LEARN HOW TO POP SHOVE IT?

ANNOUNCE THE INSPIRATIONS AND RULES OF #SEDD.

OLLIE IS MEANT FOR OVERCOME OBSTACLES.

PRODUCT LAUNCH DIGITAL RECAP�

P-ROD 8 THE CUSHION WITH LUNARLON OF THE NEW PROD 8 MAKES IT LIGHTWEIGHT, FLEX, AND FEEL, WHICH BENEFITS SKATERS WHILE THEY DO TRICKS. THE INTRODUCTION OF NEW TECH AND LOOK INSPIRES FANS.

TTL POST : 4 TTL REACH : 12,808 TTL ENGAGEMENT: 1,287 ENGAGEMENT RATE : 10.2%

JANOSKI

TTL POST : 2 TTL REACH : 7,953 TTL ENGAGEMENT: 567 ENGAGEMENT RATE : 10.3%

INTEGRATED NOVEL DESIGN AND LUNAR SOLE, THE WHOLE NEW LUNAR JANOKSI BRINGS A TRENDY LOOK AND SUPERIOR FUNCTIONALITY.

SKATE SHOPS WE CO-OP WITH IN FA14 -  URBAN HIGHFIVE -  GOAHEAD -  INTEGRAL 03 -  SWITCH � CO-OP MODE -  POSTS OF SKATE KNOWLEDGE -  POSTS OF SLS INTRODUCTION -  SKATE CLUB

POSTS OF SKATE KNOWLEDGE 8 DIFFERENT SKATE TOPICS IN 8 WEEKS TO LET PEOPLE UNDERSTAND SKATE CULTURE AND KNOWLEDGE ROUGHLY 2500 VIEWS AND LIKES IN 8 WEEKS

POSTS OF SLS INTRODUCTION THIS YEAR, WE INTRODUCED SLS, THE DREAMPLACE FOR SKATEBOARDERS ON PURPOSE, IN ORDER TO LET MORE PEOPLE APPRECIATE SLS AND KNOW HOW THE GAME WORKS

THANK YOU�