StyleChat Launch Press Release approved...Discover,*Wear*and*Share*Your*Style*with*StyleChat* *...

Discover,  Wear  and  Share  Your  Style  with  StyleChat    

Mobile  App  Shakes  Up  Online  Fashion  World  with  Groundbreaking  Virtual  Try-­‐on  Technology    

Launched  on  April   15,  2014,   StyleChat   is   the  brand  new  app   that  brings   your  entire   fashion  world   to  your  phone  like  no  other.      The  free  app  allows  users  to  become  their  own  stylist  and  find  the  latest  fashion  trends  from  anywhere  online.  Users  can  then  create  unique  collections,  style  looks  and  mix-­‐and-­‐match  pieces  with  items  they  already  have.  With  groundbreaking  new  technology,  users  can  also  try  on  looks  on  their  selfie,  and  when  ready  to  buy,  simply  purchase  with  just  one  tap.   StyleChat  brings  a  new  dimension  to  the  mobile  fashion  app  space  with  its  ‘StyleMe’  visualization  tool.  This  unique  feature  allows  fashion  enthusiasts  to  discover  items  from  anywhere  online  and  virtually  try  them  on,  anywhere  and  at  any  time.  At  launch,  ‘StyleMe’  will  allow  users  to  try-­‐on  jewelry  and  eyewear,  and  in  the  future  will  expand  to  cover  additional  accessories  and  clothing.          StyleChat   delivers   a   cutting   edge   social   commerce   experience   for   both   consumers   and   fashion  professionals   by   successfully   combining   augmented   reality,   social   networking   and   online   shopping   in  one   integrated   mobile   app.   StyleChat’s   sophisticated   features   enable   users   to   emulate   the   in-­‐store  shopping  experience,   including  the  fitting  room,  to  save  time,  money  and  remove  the  guesswork  from  online  shopping.    StyleChat   connects   users  with   every   aspect   of   their   fashion  world   through   a   range   of   personalization  features  including  the  ability  to:    

• Create  collections  while  browsing  and  shopping  online  • Dress  your  selfie  with  your  fashion  finds  • Instantly  remove  image  backgrounds,  eliminating  the  need  for  applications  like  Photoshop  • Style   unique   looks   by   pairing   new   fashions   with   your   existing   closet   items…   just   like   girls  

dream  closet  in  iconic  90s  film  ‘Clueless’  • Store  favorite  fashion  sites  with  auto-­‐bookmarking  • Share  your  style!  Share  with  friends,  chat,  and  get  opinions  • One-­‐tap  to  buy!  Simply  tap  the  item  you  want  to  make  a  quick  purchase    

 This  summer  StyleChat  will  introduce  a  series  of  strategic  brand  and  content  partnerships  with  a  variety  of  fashion  influencers  who  will  each  create  personalized  collections  and  style  boards  to  inspire  users.      So,  how  will  you  StyleChat?      

About  StyleChat      StyleChat   connects   users   with   the   fashion  world   all   through   one   integrated  mobile   application   available   to   download   from  iTunes  at:  http://bit.ly/1cepPER    Developed  by   Prosent  Mobile   based   in   Silicon  Valley,   StyleChat   is   the   first   fashion-­‐based  mobile   application   to   leverage   the  confluence  of  augmented  reality,  computer  vision,  and  image  capturing.  The  ProSent  team,  which  is   led,  by  founder  and  CEO  Prosenjit  Sen  have  spent  three  years  researching  and  developing  the  StyleChat  technology  platform.    While  StyleChat  debuts  in  the  vibrant  fashion  space,  its  unique  platform  and  features  can  be  adapted  to  many  other  consumer  and  business  verticals.    Comprised   of   senior   technologists,  marketers   and   strategists,   the   ProSent   team   are   dedicated   to   bringing   advanced  mobile  technology  to  help  simplify  and  enhance  people’s  lives.      Prosenjit  Sen    Prosenjit  Sen  is  Founder  and  Chief  Executive  Officer  of  ProSent  Mobile,  a  Silicon  Valley-­‐based  mobile  social  commerce  company  and   Founder   of   StyleChat.   A   serial   entrepreneur   with  more   than   two   decades   experience   on   ground-­‐breaking   technologies  ranging  from  core  business  processes  to  mobile,  social  media,  augmented  reality  and  computer  vision,  Prosenjit  was  Employee  No.  5   and  part  of   the   founding   team  of   Informatica  Corporation   (NASDAQ:   INFA),   the  worldwide   leaders   in  data   integration  technology.  Subsequently,  Prosenjit  worked  with  Microsoft  co-­‐founder  Paul  Allen's  think  tank  Interval  Research,  where  he  co-­‐founded  their  first  technology  spin-­‐off  as  the  CTO.  He  was  also  the  founder  and  CEO  of  SaleMinder,  a  provider  of  CRM  solutions  to  enterprise  retail.    He  has  also  held  senior  management  and  technical  positions  at  Unisys  and  Hewlett  Packard.      The  result  of  three  years  of  development  by  a  team  of  seasoned  Silicon  Valley  technologists,  the  StyleChat  technology  platform  combines  computer  vision,  image  processing  and  augmented  reality  to  deliver  a  unique  user  virtual  try  on  experience,  on  your  selfie.    StyleChat  will  launch  with  the  “StyleMe”  technology  for  accessories  first  –  jewelry,  scarves,  hats  and  eyewear.    Over  the  course  of  the  next  several  months,  StyleChat  will  include  dresses  and  tops,  and  eventually  all  wardrobe  categories.    Mobile  online  fashion  shopping  is  now  indisputably  a  way  of  life.    As  such,  online  shoppers  are  demanding  solutions  that  meet  all   of   their   fashion   shopping   and   styling   needs.     Ecommerce   sales   are   projected   at   $278   billion   in   2014.     And,   apparel   and  accessories  represents  the  largest  overall  market  segment  of  $56  billion.      

##  

For  further  information  please  contact  Mimi  Richman  at  R.  Couri  Hay  Creative  Public  Relations  

O:  212-­‐580-­‐0835  E:  mimi@rcourihaycpr.com