Strawberry & Raspberry varieties on the German …...Strawberry & raspberry varieties on the...

Strawberry & Raspberry varieties

on the German market

Hamar 15.03.2016

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

German Fruit market

• There are mainly two different marketing stategies

– Direct selling

• Farm shops

• local market stands

• Mobile stands at the street during the season

• Pick your own

– wholesale marketing focuses on:

• Supermarkets

• Wholesale markets

• Cooperatives

• Fruit agency

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

German Fruit market

• There are mainly two different marketing stategies

– Direct selling focuses on:

• taste

• Performance in the punnet

• Picking costs

– wholesale marketing focuses on:

• Fruit size

• Performence in the punnet

• Picking costs

• Shelf Life

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

German strawberry market

• different cultivars for a long strawberry season • Tunnels

– open soil

– substrate culture

– table tops

• covering with fleece and/or plastic

• main season

• covering with deep straw

• 60 day culture

• everbeares

– open field

– substrate

– table tops

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

German raspberry market

• different cultivars for a long raspberry season

• Tunnels

– Long Canes

• Primocane double picking first pick

• Floricane season

• Primocane season

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

German strawberry market

• Early varieties

• Flair

• Rumba

• Clery

• Malling Centenary

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

100 %

direct Selling

Marketing 100%

wholesale

market

Flair

Alba

Clery

M.Centenary

Rumba

Garda

Lambada

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Flair - Most early variety

- Very good taste

- Good yield, needs very intensive treetment with water and fertilieser

- suitable for direct marketing and also supermarkets

Flair (slides: L.Linnemannstöns)

Clery

Clery - standard variety for Tunnels special in the south of Germany

- medium-high yield, good shelf life, good taste,

- medium fruit size(2.year), higher picking costs,

- suceptible for Botrytis cinerea

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

(slides: L.Linnemannstöns)

Malling Centenary

Malling

Centenary

- new variety with extraordinary fruit qualities. (96% clas 1)

- very good shelf life

- low picking costs

- susceptible for rain damage

(slides: L.Linnemannstöns)

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Rumba

Rumba - early variety, 1-3 days after Clery,

- high Yield, high percentage class 1

- medium - good taste, nice fruit in the punnet

- more suitable for the wholesale market

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

(slides: L.Linnemannstöns)

German strawberry market

• midseason varieties

• Sonata

• Asia

• Elegance

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

100 %

direct Selling

Marketing 100%

wholesale

market

Sonata

Asia

Korona

Elegance

Aprica

Elegance - high yield, good fruit size, high percentage class 1

- easy to pick

- poor taste

- Wholesale market only!

Elegance

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

(slides: L.Linnemannstöns)

Asia - high yield, good fruit size, first fruits very big

- easy to pick, very good for pick your own!

- nice taste

- easy to grow

- for direct sellings and pick your own

Asia

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Sonata - high yield, good fruit size,

- good taste

- susceptable for ph.cactorum & botrytis

- variety for direct sellings & supermarkets

Sonata

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

German strawberry market

• Late varieties

• Sonata

• Asia

• Elegance

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

100 %

direct Selling

Marketing 100%

wholesale

market

Salsa

Faith

Florence

Malwina

Salsa

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

(slides: L.Linnemannstöns)

Salsa - very high yield

- medium – good taste

- very robust variety

- for direct sellings and pick your own

Faith

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

(slides: L.Linnemannstöns)

Faith - late variety (Florence)

- attractive fruit, high percetage class 1

- good taste

- for all markets

Malwina

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

(slides: L.Linnemannstöns)

Malwina - very late variety

- very good taste

- medium shelf life

- for direct sellings (extends the season for 2 weeks)

German strawberry market

• everbearers

• Sonata

• Asia

• Elegance

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

100 %

direct Selling

Marketing 100%

wholesale

market

Favori Charlotte Verity Everest

Florina Florin Evi 2

Florentina, Portolas

Diamante

Evi II

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

(slides: L.Linnemannstöns)

Evi II - high yielding variety

- poor taste

- Suceptable for rain damage

- suitable for wholesale market

Florina

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

(slides: L.Linnemannstöns)

Florina - high yielding early variety

- good shelf life

- medium taste

- suitable for wholesale market & direct sellings

Florentina

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

(slides: L.Linnemannstöns)

Florentina - good aroma and yield combination

- good shelf live

- suitable for all markets

German raspberry market

• different cultivars for a long raspberry season

• Tunnels

– Long Canes

• Primocane double picking first pick

• Floricane season

• Primocane season

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Long Canes

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

(slides: L.Linnemannstöns)

Varieties: Glen Ample, Tulameen

Glen Ample (Floricane)

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Tulameen (Floricane)

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Mapema (primocane)

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Mapema

(No.: 8)

- early fruiting, easy growing variety

- high yield, good fruit quality

- very good tast

- suitable for all markets

Find more information on:

www.kraege.de

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Kraege Beerenpflanzen GmbH & Co.KGKraege International GmbH & Co.KG

- Kraege was founded 1958

- 140 ha farmed land

- 116 ha propagation Strawberry Plants (Frigo / Fresh)

- 16 ha Waitingbed plants

- 6 ha propergation (raspberry plants)

- 2 ha Long Cane production

- 33 permanent employes

- 350 season workers

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Kraege Motherplant Production

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Strawberry Varieties

Early Season

•Flair

•Garda

•Daroyal

•Alba

•Clery

•Honeoye

•Dream

•Rumba

•Malling Centenary

•Lambada

•Deluxe

•Darselect

Midseason

•Korona

•Elsanta

•Elegance

•Sonata

•Asia

•Polka

Late Season

•Symphony

•Salsa

•Florence

•Yamaska

•Malwina

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

• Frigoplants

• Freshplants

• Waitingbed plants

Plant Types

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Freshplants

• Bare rooted fresh plants• lifted all by hand

• Potted fresh plants

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Frigoplants

• Different gradings availible

– (A-) plants 8-10mm

– (A) plants 10-14mm

– (A+)plants 15mm +

Strawberry & raspberry varieties on the German market, Hamar 15.03.2016

Waiting Bed Plants

• Different gradings availible

– light 15-18mm

– medium 18-22mm

– Heavy 22mm +

Rasberryplants

• Plant types

– bare rooted cane

– Potted fresh plants

Long cane raspberry plants

Varieties: Glen Ample, Tulameen

I wish you a successful season 2016Thank you for your Attention!