Strategy To Keep In Touch

The Contact Circle of SuccessThe Contact Circle of Success

The Marketing Bug’s Contact The Marketing Bug’s Contact Circle of SuccessCircle of Success

Collecting ContactsCollecting Contacts

• Bought Data

• Business Cards

• Google / Internet Search Engines

• Social Networking Sites

• Directories

Building & Maintaining a Building & Maintaining a Database / Contact ListDatabase / Contact List

• Adding contacts• Verifying details• Organising & cleaning lists• Categorising data

• Source• Business type• Status• Relationship

• Ensuring that data is ready for campaigns

“I didn’t know you did that....”

Creating & Distributing Creating & Distributing CampaignsCampaigns

Consistent and concise messages / campaigns• Emails

• Letters / flyers

• Wall posts / tweets

• Telephone introductions and follow ups

• Blogging

Measuring Response RatesMeasuring Response Rates

“You can only manage what you can measure...”

• How did you find out about us?”• Campaign response mechanism• Record and evaluate responses• Organise and analyse existing customers

Creating and Maintaining A Strategy To Creating and Maintaining A Strategy To Keep In TouchKeep In Touch

Getting Marketing DoneGetting Marketing Done

Collecting ContactsCollecting Contacts

Collecting ContactsCollecting Contacts

How to grow your email contact list• Get into the habit of asking for addresses

• Set targets

• Incentivise yourself/others

• Make connections on LinkedIn

• Business cards

• Business processes

Building & Maintaining a Building & Maintaining a Database / Contact List(s)Database / Contact List(s)

• Contact Name 46%

• Address 91%

• Telephone / Fax / Mobile 90%

• Email Address 47%

• Web Address 38%

Becca’s 0 – 3 StrategyBecca’s 0 – 3 Strategy

• Everyone starts at 1

• Upgraded to 2 when interest is shown

• 3’s are committed

• 0’s It’s not for them / no interest

Creating & Distributing Creating & Distributing CampaignsCampaigns

Getting Marketing DoneGetting Marketing Done