Stockholm, May 27, 2009

Stockholm, May 27, 2009

Riesling & Co. World Tour 2009

Press meeting

steffen.schindler@deutscheweine.de

Stockholm, May 27, 2009

Wine in Germany

Viticulture for more than 2000 years

Northern limit of viticulture

102.000 ha vineyards

OIV, 2006, est. 1,000 hectares

Spain 1,174

France 882

Italy 835

USA 400

Portugal 246

Argentina 220

Romania 213

Chile 194

Australia 169

South Africa 134

Greece 120

Germany 102

Vineyards world-wide

OIV, 2006, est. mio. hl

France 51.7

Italy 52.0

Spain 39.3

USA 19.7

Argentina 15.4

Australia 14.0

South Africa 9.2

Germany 9.0

Chili 8.4

Portugal 7.4

Wine production world-wide

year mio. hl

2008 10.0

2007 10.4

2006 9.1

2005 9.2

2004 10.6

2003 8.1

2002 9.9

2001 8.9

2000 9.9

(1982) (15.4)

(1980) (4.6)

German wine production

2008

Germany‘s wine-growing regions

Region Surface in ha White:red Main variety

Rheinhessen 26,444 69:31 Müller-Thurgau (16%)

Pfalz 23,461 61:39 Riesling (23%)

Baden 15,906 56:44 Spätburgunder (37%)

Württemberg 11,511 29:71 Trollinger (21%)

Mosel 9,034 91:9 Riesling (60%)

Franken 6,097 80:20 Müller-Thurgau (30%)

Nahe 4,155 75:25 Riesling (27%)

Rheingau 3,125 85:15 Riesling (79%)

Saale-Unstrut 685 73:27 Müller-Thurgau (19%)

Ahr 558 14:86 Spätburgunder (61%)

Sachsen 462 85:15 Riesling (67%)

Mittelrhein 461 81:19 Müller-Thurgau (18%)

Hess. Bergstraße 439 79:21 Riesling (48%)

Colours in Germany source: GFK

in % white red rosé

2008 38 53 9

2007* 39 53 8

2006* 40 52 8

2005* 36 56 8

2001 41 51 8

1997 49 43 8

1993 58 32 10

consumption

* Not including direct sales

Getting „redder“ (still?)

in % white varieties red varieties

2008 63.6 36.4

2007 63.2 36.8

2004 64.0 36.0

2000 74.0 26.0

1996 80.0 20.0

1992 82.0 18.0

1988 85.3 14.7

1984 87.1 12.9

1980 88.6 11.4

vineyard surface

Changes 2000/2008

Red Grape-varieties

Grape-variety Acreage (ha) Change %

Spätburgunder 11,800 + 27.5

Dornfelder 8,101 + 85.3

Portugieser 4,354 - 13.4

Trollinger 2,472 - 4.7

Schwarzriesling 2,361 - 1.8

Regent 2,161 + 381.3

Lemberger 1,729 + 44.6

Total red 37,227 + 36.9

White Grape-Varieties

Changes 2000/2008

Grape-variety Acreage (ha) Change %

Riesling 22,434 + 1.4

Müller-Thurgau 13,721 - 31.5

Silvaner 5,236 -21.7

Grauburgunder 4,481 + 61.8

Weißburgunder 3,731 + 43.9

Kerner 3,712 - 43.3

Bacchus 2,015 - 37.2

Scheurebe 1,672 - 43.3

Chardonnay 1,171 + 92.0

Gutedel 1,136 -5.3

Total white 64,331 - 17.0

OIV, 2005, prov. mio. hl

France 33.0

Italy 27.6

USA 25.1

Germany 19.4

UK 12.0

Argentina 10.9

Sweden 1.5

Total Wine Consumption

Year 2005

Per Capita Consumption

country l/capita/year

Luxemburg 54.6

France 55.4

Italy 46.5

Spain 31.8

Germany 24.0

Netherlands 21.3

United Kingdom 20.0

Sweden 17.0

USA 8.4

Japan 2.0

China 1.0

Winegrowers in Germany

ha 1999 1989 1979

- 0.2 23,473 21,620 25,881

0.2 - 0.5 17,156 20,365 24,780

0.5 – 1 9,072 12,039 14,444

1 – 2 6,298 9,220 11,276

2 – 5 6,706 9,118 9,741

5 + 5,898 5,026 3,349

Total 68,603 77,388 89,471

Market share: German market source: GFK

Volume

in % Germany France Italy Spain New World

2008 49.4 13.5 12.4 5.7 6.5

2007 46.6 13.7 14.3 5.7 6.0

2006 46.3 13.6 14.0 6.1 6.4

2004* 34.2 17.7 14.5 4.4 8.1

2002 45.3 15.9 13.1 3.3 4.3

2000 48.7 16.2 12.9 3.5 3.7

1998 49.2 16.7 12.4 3.2 2.3

2004/2005: solely food trade, without purchase at producers

Riesling World Wide

Country Acreage (ha) %

Germany 20,627 61.9

Australia 4,256 12.8

France 3,350 10.1

USA 1,700 5.1

Austria 1,643 4.9

New Zealand 636 1.9

Canada 440 1.3

South Africa 347 1.0

Chile 288 0.9

Total 32,857 100.0

Source: Fischer / Swoboda, „Riesling“

2008

Riesling

Region Surface in ha

Pfalz 5,458

Mosel 5,390

Rheinhessen 3,769

Rheingau 2,464

Württemberg 2,083

Baden 1,166

Nahe 1,125

Mittelrhein 309

Franken 297

Hess. Bergstraße 211

Sachsen 67

Saale-Unstrut 50

Ahr 43

Riesling & Co. World Tour 2008

Riesling & Co. Amsterdam

Riesling Fellowship

New York, December 1, 2008

Mandarin Oriental Hotel

1st United States Riesling FellowshipInvitees to the seminar & lunch were a focused group of top tier trade & media, and the afternoon tasting was open to a broader list of professionals

Campaign financed with aid from the European Union and Deutscher Weinfonds

Riesling Week

at 101 top restaurants and retailers in New York, San Francisco, Chicago & Las Vegas

Generation Riesling

Dublin, September 09

German Embassy

Generation Riesling

Riesling Challenge

Riesling – the door opener

„German“ Grape Varieties

Riesling Silvaner Pinot Gris Pinot Blanc

Müller-Thurgau

Pinot Noir Dornfelder

Germany 22,434 5.236 4,481 3,731 13,721 11,800 8.101

France 3,482 1,934 2,582 1,304 26,337

USA 1,870 4,847 15,802

Australia 4,432 2,469 329 4,254

NZ 917 1,383 79 4,650

Austria 1,874 53 293 *3,461 3,289 409

Switzerland 11 235 208 102 502 4,449

Argentina 113 289 29 1,441

Chile 305 14 13 1,382

Italy 7,000 5,200 ? 3,300

* incl. Chardonnay

2008

Spätburgunder

Region Surface in ha

Baden 5.855

Pfalz 1.585

Rheinhessen 1.342

Württemberg 1.278

Rheingau 380

Mosel 359

Ahr 342

Franken 254

Nahe 248

Hess. Bergstraße 45

Mittelrhein 40

Sachsen 38

Saale-Unstrut 27

Sideways 2004

Jack: „If they want to drink Merlot, we're drinking Merlot.“

Miles Raymond: „No, if anyone orders Merlot, I'm leaving. I am NOT drinking any fucking Merlot!“

Sideways

Sideways

Maya: „You know, can I ask you a personal question, Miles?“

Miles Raymond: „Sure.“

Maya: „Why are you so in to Pinot?“

Miles Raymond: [laughs softly]

Maya: „I mean, it's like a thing with you“.

Miles Raymond: [continues laughing softly]

Miles Raymond: „Uh, I don't know, I don't know. Um, it's a hard grape to grow, as you know. Right? It's uh, it's thin-skinned, temperamental, ripens early. It's, you know, it's not a survivor like Cabernet, which can just grow anywhere and uh, thrive even when it's neglected. No, Pinot needs constant care and attention. You know? And in fact it can only grow in these really specific, little, tucked away corners of the world. And, and only the most patient and nurturing of growers can do it, really. Only somebody who really takes the time to understand Pinot's potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and... ancient on the planet.“

Trends in the US

Dream Team: Riesling & Spätburgunder

Pinot Trio New York

March 18, 2009 in New York

JancisRobinson.com

„To give you some background, Germany is now the world’s third biggest producer of Pinot Noir, with a vineyard area of 12,000 hectares in 2006. It grows more of this variety than Australia, New Zealand and Austria combined. While Riesling is still far and away the most widely planted grape variety in Germany (c 21,000 ha or nearly 21% of the total vineyard area), Spätburgunder is advancing rapidly and now has 11.6% of the total, up from 7.7% in 1999 and 3.6% in 1970. However, most of the wine is consumed within Germany, so these figures may come as something of a surprise to many consumers. Baden, the most southerly and therefore generally the warmest German wine region, is the dominant player. In 2005 it had 5,800 ha, ie nearly half the total, but there are also (relatively) substantial plantings in the Pfalz (1,600 ha), Rheinhessen (1,300 ha) and Württemberg (1,200 ha). The Rheingau had only 395 ha, the Ahr 335 ha. Franken has some, but not enough to be included in the German Wine Institute’s overview of important varieties by region.“

Sept. 12, 2007:

Spätburgunder and Burgundy compared

„Of the six German wines, I gave only one wine less than 17. Of the eight burgundies, four scored lower than 17.“

„The biggest surprise of all was that my favourite and most highly rated wine was a Spätburgunder.“

JancisRobinson.com

JancisRobinson.com

February 02, 2008: Pinot Noir Shortage in the US

„Despite California growers’ best efforts to supply Pinot Noir, the hottest variety in the US currently, the total amount produced in California in 2007 was 16%, of more than 14.5 millions bottles’ worth, less than in 2006. The shortfall is most acute in the most desirable appellations, both in Santa Barbara County and, especially, in Sonoma County where the crop was down nearly 24%.“

De Standaard, Belgium

Best red wine in Belgium 2007

September 2007

Best Pinot Noir world-wide

One of three great gold medals

(naturally) Light wines

Year 1000 € hl €/hl2000 275,659 1,996,088 138

2001 280,390 1,901,950 147

2002 293,574 1,932,415 152

2003 341,164 2,158,953 158

2004 306,948 1,897,473 162

2005 314,259 1,721,384 183

2006 356,681 1,849,433 193

2007 383,484 1,919,499 200

2008 427,224 2,182,117 196

German Wine Exports

Liebfraumilch Production

year hl

1975 348,906

1980 702,016

1985 1,132,184

1990 1,091,987

1995 1,145,111

2000 767,087

2005 587,283

2008 460,350

Country value 1000 € volume hl €/hl +/ - value +/- volume

USA 94,790 284,892 333 - 7.8 - 5.1

UK 88,516 539,874 164 4.5 - 3.2

Netherlands 44,869 309,526 145 30.1 25.5

Russia 23,532 197,808 119 33.6 47.5

Sweden 20,213 136,369 148 6.1 17.1

Norway 17,001 61,428 277 14.9 0.9

Canada 15,553 60,775 256 11.1 25.6

Japan 14,277 39,471 362 - 1.2 3,4

Belgium 11,847 74,606 159 38.6 19.3

Denmark 7,356 53,750 137 17.9 24.0

China 7,238 17,164 422 73.7 67.5

Finland 4,543 23,612 192 - 7.1 - 3.7

Iceland 726 2,438 298 11.2 9.9

Total 427,224 2,182,117 196 11.4 13.7

German Wine Exports 2008

(Value 1,000 €) Sweden Nordic countries

2008 20,213 49,839

2006 13,009 35,984

2004 15,087 34,534

2002 16,992 34,581

2000 16,992 32,381

Exports to Sweden and Nordic Countries 2000-2008

Sweden, Norway, Finland, Denmark, Iceland

Year 1000 US-$ %

1997 35,447 - 7

1998 35,494 =

1999 38,166 + 8

2000 41,997 + 10

2001 42,066 =

2002 48,394 + 15

2003 70,405 + 45

2004 80,126 + 14

2005 98,654 + 23

2006 119,925 + 22

2007 144,250 + 20

2008 147,247 + 2

US Import German Wine

Liebfraumilch Production

year hl

1975 348,906

1980 702,016

1985 1,132,184

1990 1,091,987

1995 1,145,111

2000 767,087

2005 587,283

2008 460,350

in % trocken halbtrocken together

1985 16.1 19.8 35.9

1990 24.1 21.8 45.9

1995 26.2 20.7 46.9

2000 33.8 20.6 54.4

2004 35.9 20.9 56.8

2005 37.3 21.9 59.2

2006 36.7 23.1 59.8

2007 38.5 23.6 61.1

2008 40.6 23.3 63.9

Getting drier

New Plantings 2006/2007

Grape variety Hectares

1. Riesling 871

2. Müller-Thurgau 392

3. Spätburgunder 177

4. Weißburgunder 132

5. Silvaner 119

6. Grauburgunder 110

7. Sauvignon Blanc 73

8. Portugieser 29

9.Dornfelder 25

10. Regent 9

Frankfurter Allgemeine Sonntagszeitung

steffen.schindler@deutscheweine.de

Thank you very much !