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Stimulating Stakeholders and Enriching your Research
Isabelle Read and Phil Glanfield, Ashridge
What is a Stakeholder?
- Any group or individual who can affect or is affected by the achievement of the research objective.
The World of Your Research
NHSTrust
R&D
Political Interests
Media
Regulators
Patient Groups Boss
Department
University
NIHR
Suppliers
PartnersCollaborators
Those who addcost or valueto the delivery of your work
Those interested in the social
value or impact of your work
MyResearch
LocalCommunities
CTUs
What are your forms of communication with stakeholders?
E-MailE-Mail
TelephoneTelephone
TelephoneConferencesTelephone
Conferences
TextText
WebinarsWebinars
MeetingMeeting
Research papers
Research papers
Business case paperBusiness
case paper
TwitterTwitter
Linked inLinked in BloggingBlogging
LeafletsLeaflets
NewspapersNewspapers
RadioRadio
Other ways?Other ways?
Twitter for the Conference
#tmNIHR12
•This will also be used in a breakout session tomorrow (Social Media: Richard Stokoe)
In small groups of 6
Task: Engaging a neglected or unresponsive stakeholder in your research
1. Find out who is in the group
2. Survey the group and identify ‘neglected or unresponsive’ stakeholders in your research
3. Quickly pick a specific neglected/unresponsive stakeholder for one person’s research i.e., not just ‘the public’
4. What response are you seeking from this stakeholder?
5. Group produces a concise, powerful, provocative statement or question that is likely to elicit the response you are seeking from this stakeholder. Think about what might enhance it visually.
l
Task continued…6. On your board:
• The research• Name and email of researcher• Stakeholder group I want to connect with• The response I want to elicit• The concise, powerful, provocative statement or question
7. Split and swap: Two people take your notice board to the neighbouring group for immediate feedback, be curious and report back
8. Work up a second move or a move in response to the feedback, swap again if time allows
A Stakeholder map is a web…
Stakeholders relate to each other…
…so keep the message consistent
…talk to the right people in the right order
…stakeholders are individuals
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