Steelcase SDZ Bioinspiration 2013Nov7

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From Beaker to Cart: Translating Nature to Product

Mike Taylor | Principal Researcher WorkSpace Futures San Diego Zoo – Bioinspiration Conference 7 November 2013

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Agenda

Chumming the Waters for Innovation When Having Sharks in the Office is a Good Thing… The Impending Shark-nado?

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

“Steelcase’s formula for success – since our first use of thin sheet steel nearly 100 years ago – has always been user insights combined with design and material innovation.

Then, it was about bending metal.

Now, it’s about bending the future – anticipating how work, workers and workspaces will change as material science accelerates.”

Jim Hackett CEO, Steelcase

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

“To create great experiences, where ever work happens.”

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Lean Product Development Challenge

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Product Development Ecology

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Frameworks

Technology Status Organization Status

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Material Science

Materiality

“user defining the object”

“object defining the user”

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

User Centered Research Insights

Material Science Materiality

Technical Feasibility

User Desirability

Business Viability

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Transition from I/Owned to We/Shared

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

How might we improve Well Being through materials in high diversity, shared spaces while maintaining our Sustainability goals?

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Enter Sharklet…

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Material Exploration Map

Bulb

Beaker

Basket

Cart

Find Filter Use Prove

Tech

nolo

gy S

tatu

s

Organizational Status

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Sharklet Film

Sharklet Injection Molding

Can we put microtexture on macrotexture?

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

D’oh…but not our ‘standard’ texture

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Can we make a Sharklet part in a production process?

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Arrgh…stupid physics

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

What about Wear and Tool Life?

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

What about Wear and Tool Life?

0.00

0.50

1.00

1.50

2.00

2.50

3.00

3.50

0 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000

Aver

age

Feat

ure

Heig

ht (µ

m)

Total Parts Processed(#)

Micro Pattern Feature Depth on Parts and Tools - Scoop Side

Scoop - Parts Scoop - Tooling

98.08% reduction s. aureus

96.35% reduction s. aureus

Compared with standard part

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Material Exploration Map

Bulb

Beaker

Basket

Cart

Find Filter Use Prove

Tech

nolo

gy S

tatu

s

Organizational Status

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

Sharklet Film

Sharklet Injection Molding

Cleanwell Additives

“Is this best for my company?”

Technical Feasibility

User Desirability

Business Viability

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

So What?

Bioinspiration Accelerators

The ability to image, measure, analyze, and fabricate at smaller scale Ease of cross discipline collaboration Additive manufacturing Data/Algorithms/Complexity

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013

steelcase inc | all rights reserved | Bioinspiration Conference | November 2013