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About Leadership
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Stay hungry, stay foolish. About leadership
Luca Confalonieri Mauro Giorgi Alessandro Gorbani Fabrizio Sartori
1
Just three stories.No big deal.
2
Connecting the dotsAfter 6
months he dropped out of College
10 years later the Macintosh will be the 1st computer
with beautiful typography
Due to his curiosity he dropped in a calligraphy
class
Apple
“You can't connect the dots looking forward. You can only connect them looking backwards, so you have to trust that the dots will somehow connect in your future.”
trust
3
Love & Loss
1976 1985
“In a remarkable turn of events, Apple bought NeXT and I returned to Apple and the technology we developed at NeXT is at the heart of Apple's current renaissance.”
1997
4
About death. “No one wants to die, even people who want to go to
Heaven don't want to die to get there.”
“Remembering that you are going to die is the best way I know to avoid
the trap of thinking you have something to lose.”
"If today were the last day of my life, would I want to do what I am about to do today?"
5
Stay hungry, stay foolish. “It was the mid-Seventies
and I was your age. On the back cover of their final
issue was a photograph of an early morning country road, the kind you might
find yourself hitchhiking on if you were so adventurous. Beneath were the words, "Stay hungry, stay foolish. "And I have always wished
that for myself.” Steve Jobs6
Born Steven Paul Jobs in San Francisco on February
24th 1955
In 1976 (21 years old) founded Apple with Steve Wozniak and
Ronald Wayne
In May 1985 he got fired from Apple
The same year he founded
7
The new company will produce Academy Award winning movies like
and
In 1986 bought The Graphics Group which later turned into
In 1996 Apple bought NeXT bringing Jobs back as CEO
2010 Apple revenue $ 65.23 billion
In 2001 Mac OS X has been released
8
Right Brain
DisorderDesign
Leadership
Risk
Overview
Tolerance
ImaginationIntuition
Art
Strategy
9
leadership |ˈlēdərˌ sh ip|
the action of leading a group of people or an organization.
New Oxford American Dictionary
Leadership is the ability to drive and motivate others to change, by developing a vision and strategy
for empowering people to achieve the objectives. Leadership is organizing a group of people to
achieve a common goal.
About leadership
drive motivatechange
empoweringorganizing
vision
10
Innovate
Develop
Inspire
Vision
Generate
Do the right things
Challenge the status quo
Leadership features
11
20101984
Ability to innovate
1976
“Innovation distinguishes between a leader and a follower. “
12
Develop
“Design is not just what it looks like and feels like. Steve JobsDesign is how it works.”
13
Vision“Our vision is that we have just begun.”
“Hardly anyone believed that average people mighthave any use for personal computers; they were huge,
lumberingdevices that performed massive number crunching exercises for big business or big government.”
“Quality is more important than quantity. One home run is much better than two doubles.” Steve Jobs
14
Generate
“The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.”
Steve Jobs
create
15
Challenge the status quo
“Why join the navy
Steve Jobs
if you can be a pirate?“
16
Do the right things
“You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll
want something new. “ Steve Jobs
iPod evolution
2001 2004 2005 2007 2010
17
Do the right thingspositioning
Cost leadership Differentiation
Focalization
Lower costs Higher prices
A s
egm
ent
of t
he
indu
stry
Entir
e in
dust
ry
Stra
tegi
c ta
rget
Competitive advantage
18
Do the right thingsBlue ocean
“There's an old Wayne Gretzky quote I love.
Steve Jobs
I skate to where the puck is going to be, not to where it's
been.”
19
Inspire
“Your time is limited, don’t waste it living someone else’s life. Don’t be trapped by dogma, which is living the result of other people’s thinking. Don’t let the noise of other’s opinion drowned your own inner voice. And most important, have the courage to follow your heart and intuition, they somehow already know what you truly want to become.
Everything else is secondary” Steve Jobs20
“My model for business is The Beatles: They were four guys that kept each other's negative
tendencies in check; they balanced each other. And the total was greater than the sum of the parts.
Leadership is organizing a group of people
Steve Jobs
Great things in business are not done by one person, they are done by a team of people.”
21
Steve MobsThe dark side of Steve Jobs
“Steve would have made an excellent king of France”Jef Raskin - former colleague
“Steve might be capable of reducing someone to tears.”Pat Crecine - NeXT former director
“On the phone Mr. Jobs cooed and threatened, including warnings to ‘watch my backside’ and, strangely, ‘don’t ride a
bicycle alone on dark roads.’” Rich Karlgaard - Forbes editor
“To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it
requires a lot of disciplines.” Steve Jobs
22
Steve MobsJobs regularly misses appointments
He acts without thinking and with bad judgementHe does not give credit where due
Jobs often reacts ad hominemHe makes absurd and wasteful decisions by trying to be
paternalHe interrupts and doesn’t listen
He does not keep promises or meet commitmentsHe makes decisions ex cathedra
Optimistic estimatesJobs is often irresponsible and inconsiderate
Jef Raskin - former colleague
The dark side of Steve Jobs
23
Leadership vs. ManagementCAOS DEVELOPMENT
BUREAUCRACYRECESSION
Management
Lead
ersh
ip
low
low
high
high
Rapid growth Orderly growth
StabilityReduction
1976
1985
today
24
Decision Making
Seeing First
Thinking First
Doing FirstHenry Mintzberg
(Graphic User Interface)GUI iPod
iTunes music store
iPadMulti Touch
25
Thank you.26
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