View
229
Download
0
Category
Preview:
Citation preview
8/8/2019 Starbucks and Corporate Social Responsibility
1/15
Starbucks and Corporate Social
responsibility
Jin Qian, Xiao Tan,Ngoc Quynh Le
Robert Szalay
8/8/2019 Starbucks and Corporate Social Responsibility
2/15
Company's profile
Total stores 16,706 ( 12/ 2009)
8,850 Company-operated stores. 7,856 Licensed stores.
Operating in more than 50 countries
Operating income (2009)- $562 million
8/8/2019 Starbucks and Corporate Social Responsibility
3/15
Products
Coffee
Handcrafted Beverages
Merchandise
Fresh Food
Consumer Products
Brand Portfolio
8/8/2019 Starbucks and Corporate Social Responsibility
4/15
Starbucks Shared Planet
Ethical sourcing
Environmental stewardship
Community involment
8/8/2019 Starbucks and Corporate Social Responsibility
5/15
Achievements and initiatives
2009
81% of purchased coffee- C.A.F.E. practices
Increase of FAIR Trade coffee by 100%
Farmers loans $20 mil. by 2015
Community service 1mil. hours by 2015
Conservation International - 29 projects
Reduction of energy and water consumption
8/8/2019 Starbucks and Corporate Social Responsibility
6/15
Achievements and initiatives
2009
LEED certification for new stores in 2010
Develop a recyclable cup solution by 2012
Front-of-store recycling in stores by 2015
Serve 25% of beverages in reusable serveware
or tumblers by 2015
8/8/2019 Starbucks and Corporate Social Responsibility
7/15
The Reality
8/8/2019 Starbucks and Corporate Social Responsibility
8/15
The environmental Impact
Starbucks makes charitable contributions through the StarbucksFoundation created in 1997
In 1999, Starbucks started "Grounds for your Garden" to make their
business more environmentally-friendly
In 2004, Starbucks began reducing the size of their paper napkinsand store garbage bags
In 2008, Starbucks was ranked #15 on the U.S. EnvironmentalProtection Agency's list of Top 25 Green Power Partners forpurchases of renewable energy
8/8/2019 Starbucks and Corporate Social Responsibility
9/15
8/8/2019 Starbucks and Corporate Social Responsibility
10/15
Improve the coffe farming condition and faire
trade,as well as help the poverty
Ethiopia
8/8/2019 Starbucks and Corporate Social Responsibility
11/15
Engaging the Community through
Community-based Projects The development project CARE International and Starbucks
started in 2007 in Ethiopia in the Gewgew Dingete villages inWest Harrarghe, Ethiopia
Provide farmers with better food, safe drinking water Community warehouse facilities were built,
A haricot bean loan scheme and vegetable seed bank wereinitiated
Farmers were trained in crop husbandry and marketing.
These would thus help the farm become a more sustainablebusiness for each farmer in the village
8/8/2019 Starbucks and Corporate Social Responsibility
12/15
Energy Conservation
Starbucks has emphasized two issues that are
preserving and developing energy efficiently,
which it has impacted to climate change
Starbucks tries to reduce its energy by
cooperating with GE Company
The LED lighting was installed 1,000 stores in
U.S.A
8/8/2019 Starbucks and Corporate Social Responsibility
13/15
WastedWater
In October 2008, Starbucks was wasting 23.4million litres of water a day
In June 2009, in response to concerns over itsexcessive water consumption, Starbucks re-evaluated its use of the dipper well system
In September 2009, Starbucks successfullyimplemented a new water saving solution thatmeets government health standards.
8/8/2019 Starbucks and Corporate Social Responsibility
14/15
Recycling & Reducing
Waste In 2007, The 10% recycled paper cups used by
Starbucks are not recyclable
Starbucks gives customers a 10-cent discountwhen they bring their own reusable cup
By 2009 reusable cups had been served over
4.4 million more than 2008
8/8/2019 Starbucks and Corporate Social Responsibility
15/15
Recommended