Standard 1: Objective 3 Travel and Tourism Marketing Why Do People Travel?

Standard 1: Objective 3 Travel and Tourism

Marketing

Why Do People Travel?

NEW SOUNDS

ADVENTURERS

Why Do People Travel?NEW

SIGHTSDIFFERENT CULTURES

BUSINESS

FAMILY

LEISURE

FRIENDS

Business Travel Business Travel: For the sole purpose of

conducting business. Business Traveler Needs:

Different from leisure travelers

Travel during the week

Involve multiple destinations

Want efficiency and economical

Special amenities (data ports, high speed internet)

Business Travel Challenges: Different time zones

Unfamiliar destinations

Language and cultural barriers

Business Travel Business Travelers Incentives:

Frequent-flyer milesBusiness or first-class airline seatsFavored treatment at car rentals and hotels

Meeting Planner

Person who organizes and plans a meeting Responsibilities

Find a site for the meeting Arrange for travel to, from, and around the

meeting site Coordinate meeting space, hotel rooms, and

meals Schedule speakers and multimedia services Handle registration Also could plan incentive travel trips for

company employees who meet a certain goal

Pleasure Travel

Going to visit family and friends Leisure Travel - travel for the sole purpose

of enjoyment Places for pleasure travel vary, depending

on the motives of the travelers.

Maslow’s Hierarchy of Needs

According to Maslow, we need to fill basic needs before we can move up the pyramid to higher needs. Most travelers probably have the basic needs met and are working towards meeting the needs higher on the pyramid.

Common Reasons for Travel

To get rid of stressTo enrich perspective on lifeTo bring family closer togetherTo do what they want, when

they wantTo feel alive and energetic

Why Do People Travel Within the United States?

Top 25 Places to visit in the United

States in 2014

New York City,

New YorkDon’t Miss:

Statue of Liberty

Brooklyn Bridge

Broadway

Honolulu, Hawaii

Don’t Miss:

Pearl Harbor

Polynesian Culture Center

Diamond Head

San Francisco, California

Don’t Miss:

Fisherman’s Wharf

Golden Gate Bridge

Alcatraz

Las Vegas, Nevada

Don’t Miss:

Bellagio Fountains

Red Rock Canyon Conservation Area

Cirque de Soleil

Lahaina, HawaiiDon’t Miss:

Ka’anapali Beach

Hawaii Ocean Rafting

Banyan Tree Park

Kailua-Kona, Hawaii

Don’t Miss:

Mauna Kea Summit

Manini’ouali Beach

Kona Diving Company

New Orleans, Louisiana

Don’t Miss:

French Quarters

Garden District

St. Louis Cemetery No. 1

San Diego, California

Don’t Miss:

USS Midway Muesum

San Diego Zoo

Old Town

Sedona, ArizonaDon’t Miss:

Cathedral Rock

Oak Creek Canyon

Devil’s Bridge Trail

Seattle, Washington

Don’t Miss:

Space Needle

Pike Place Market

Hiram M. Chittenden Locks

Anchorage, Alaska

Don’t Miss:

Tony Knowles Coastal Trail

Chugach National Forest

Alaska Native Heritage Center

Chicago, IllinoisDon’t Miss:

The Field Museum

Navy Pier

John Hancock Center

Boston, Massachusetts

Don’t Miss:

Freedom Trail

Boston Harbor

Boston Common

Estes Park, Colorado

Don’t Miss:

Rocky Mountain National Park

Estes Park Aerial Tramway

Peak to Peak Scenic Highway

Washington, D.C.

Don’t Miss:

Lincoln Memorial

Smithsonian Museum

US Capital Building

Poipu, HawaiiDon’t Miss:

Malama Maha’ulepu

Poipu Beach Park

Spouting Horn

Orlando, FloridaDon’t Miss:

Disney World

Universal Studios

SeaWorld

Big Sur, California

Don’t Miss:

McWay Falls

Pfeiffer Big State Beach

The Esalen Institute

Bar Harbor, Maine

Don’t Miss:

Acadia National Park

Cadillac Mountain

Mount Desert Island Oceanarium

Carmel, California

Don’t Miss:

Point Lobos State Reserve

Borromeo del Rio Carmelo Mission

Seventeen Mile Drive

Destin, FloridaDon’t Miss:

Hendersen Beach State Park

Grayton Beach State Park

Kitchenique

Savannah, Georgia

Don’t Miss:

Historic District

Bonaventure Cemetery

Forsyth Park

Gatlinburg, Tennessee

Don’t Miss:

Great Smokey Mountains National Park

Ripley’s Aquarium of the Smokies

Hollywood Cars Museum

Miami Beach, Florida

Don’t Miss:

Ocean Drive

South Pointe Park

Espanola Park

Myrtle Beach,

South CarolinaDon’t Miss:

Broadway at the Beach

The Carolina Opry

Myrtle Beach State Park

Where is your

favorite place to visit in

the United States?