Sse value constellation_group8b_2011
Preview:
DESCRIPTION
Citation preview
- 1. WegiveyouFrom ValueChaintoValueConstellation: Designing
Interactive Strategy (1993)by Richard Normann and Radael Ramirezin
fewer and easierwords
Media Management 2011Group 8b: Charles Florman Lindeberg
Instructor: Robin TeiglandKarin Rimbck
Johanna Sjblom
Carl Waldenor
- 2. The TraditionalValueChain
- Ourtraditionalvayofviewingvaluecreation is based on
assumptionsand the modelsof an industrialindustry.
- 3. Accordingtothisview, everycompanyoccupies a position on a
valuechain. (like an assembly line)(1)
1. Norrman, R. & Ramirez, R., "From Value Chain to value
Constellation: Designing Interactive Strategy"
- 4. ValueConstellation
x
The TraditionalValueChain
ValueConstellation: Co-productionofValue
- A changingenvironment The traditionalwayoflooking at
valuecreation is outof fashion!
- 5. Instead, the authors stress that the
successfulcompaniestoday (1993) do not just addvalue, theyreinvent
it.
- 6. WithValueConstellationthe focus of the
strategicanalysisshould not be so muchaboutcompany or industry, but
the value-creating system itself, withinwhich different
economicactors, worktogetherto co-producevalue.