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Chapter 2 - Video # 2
What is Business Intelligence?
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Chapter 2: Business Intelligence & Data Warehousing with SSASCourse: SQL Server 2008/R2 Analysis ServicesCourse Id: 165Presented by Scott Whigham
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• Overview of Chapter
• Defining Business Intelligence
• BI and SQL Server
• OLTP vs. OLAP
• “Where should I put my data warehouse?”
• Multi-dimensional databases
• Data Mining
• What is Analysis Services?
• New Features in SSAS 2008
Business Intelligence
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• Business Intelligence is one of the hottest buzzwords/terms around– “BI”
– Closely followed by the term “Data warehouse”
– So what is it?
Business Intelligence
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• BI is getting the right information into the right people’s hands in a format that allows them to understand the data quickly
Business Intelligence
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• BI:… is not just about decision support
… is not a methodology
… is not just about the tools used to make decisions
… is not SQL Server, Analysis Services, Reporting Services, or Integration Services
… does not require a data warehouse or data mart
Business Intelligence
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• Definitions of Business Intelligence from around the web:– “BI refers to skills, processes, technologies, applications and practices
used to support decision making.” – Wikipedia
– “BI is a broad category of applications and technologies for gathering, storing, analyzing, and providing access to data to help enterprise users make better business decisions.” – TechTarget.com
– “BI is an umbrella term that refers to a variety of software applications used to analyze an organization’s raw data. BI as a discipline is made up of several related activities, including data mining, online analytical processing, querying and reporting.” – CIO.com
Business Intelligence
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• BI needs by position
Business Intelligence
Executive
Upper Manager
Middle Manager
Lower Manager
Team Lead
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• Another look at BI needs by position– Focus this time is on initial level of detail needed
Business Intelligence
Team Lead
Lower Manager
Middle Manager
Upper Mgr
Exec
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• A typical BI implementation might consist of:– Data entry system(s)
• Customer Relationship Management (CRM)
• Ticketing system
• Defect tracking system
• Order entry
• Website registration/shopping cart
– Data warehouse
– Enterprise reporting system
– Training on how to use reporting system
Business Intelligence
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• BI is also about monitoring change– Identifying lagging/growing products and why
– Understanding context behind the numbers
– Identifying trends in quality control, marketing, etc
– Identifying progress towards organization goals
Business Intelligence
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• As a company:– We want to react to changes
• Economic and market conditions
• Competitors’ pricing/features/products
– We also want to cause change
• Change customer buying habits/behavior
• Disrupt market with new pricing, features, etc
• Implementing new quality control tools/procedures
Business Intelligence
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• Remember: BI is getting the right information into the right people’s hands in a format that allows them to understand the data quickly– It’s about helping management understand where
to make the right changes
– It’s about helping management understand which changes are having the best/most/least impact
Business Intelligence
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• The best companies:– Put more money into those projects which have
the best payoff/ROI
– Kill off/lessen projects that have little to no ROI
• BI helps companies of all sizes identify these quickly and efficiently
Business Intelligence
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• A small company CEO may run the business by “gut feeling”– Decisions are often made based on past personal
experiences of the CEO
– Decisions are often not made based on facts
– Reacting to and causing change is often based on anecdotal evidence or gut feeling
Business Intelligence
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• Larger company CEOs must have buy-in from shareholders, investors, management, or even the press– Major decisions cannot be made by one person’s
gut feeling or experiences
– Such decisions require market analysis reports, trend analysis, data mining, etc
• Business Intelligence!
Business Intelligence
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• Before we go on to the next video– “Business intelligence” is an umbrella term that
attempts to cover a lot of ground
– Be wary of vendors who overuse the term…
• Many of the ideas/topics are so generic that almost anything can be under the umbrella of BI
Business Intelligence
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• Business Intelligence and SQL Server
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.”
Charles Darwin
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