Sport & Philanthropy

Sport & Philanthropy

Eli A. WolffSport and Development Project

Brown University

October 16, 2012

“Sport has the power to change the world. It has the power to inspire, it has the power to unite people in a way that

little else does.”- Nelson Mandela

The Sport and Development Project at Brown University aims to advance the growing field of sport and social change. The project works with academic and community partners to better understand how sport can be utilized to improve the human condition on a local and global scale.

Nike Better World

Making the World Better Through SportServing the needs of the athletes and

the planet at the same time.

http://www.nike.com/us/en_us/lp/better-world

Athletes for Hope

To educate, encourage and assist athletes in their efforts to contribute to community and charitable causes, to

increase public awareness of those efforts, and to inspire others to do the same.

www.athletesforhope.org

Beyond Sport

Beyond Sport is a global organization that promotes, develops and supports the use of sport to create positive social change across the world.- Beyond Sport Awards- Beyond Sport Summit - Beyond Sport United - Beyond Sport World

www.beyondsport.org

NFL “A Crucial Catch”

The NFL, its clubs, players and the NFL Players Association are proud to support the fight against breast cancer. Our campaign, "A Crucial Catch", in partnership with the American Cancer Society, is focused on the importance of annual screenings,

especially for women who are 40 and older. http://www.nfl.com/pink

Consumer Expectations?

Sport Philanthropy Continuum

Lip Service

Tokenism

Tolerating/Accepting

VALUING

Sport Philanthropy Spectrum

Charity/Volunteerism

to

Social Justice/Activism

Potential shared elementsbetween/in

Sport & Philanthropy?

Sport & Philanthropy

Eli A. WolffSport and Development Project

Brown UniversityEli_wolff@brown.edu

October 16, 2012