Sponsorship Information HFAF 2012

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!!!!!!!Houston'Fine'Art'Fair'invites'you'to'be'among'the'corporations' and' individuals' that' benefit' from' its'2012' season.' In' its' inaugural' year,' 2011,' the' fair'generated'millions' of' dollars' in' total' art' sales,'with'individual' sales' ranging' between' $4,000' and'$900,000.' Attended' by' over' 10,000' people,' the'Houston'Fine'Art'Fair'provides'a'unique'platform'for'sponsors' to' both' support' Houston’s' cultural'endeavors' while' also' gaining' exposure' to' our'sophisticated'audience.'''

Presenting'Sponsor/''''''Naming'Rights''''$40,000'

As' presenting' sponsor,' your' corporation' will' be'associated'with'all'aspects'of'Houston'Fine'Art'Fair.'Our' pinnacle' sponsorship' offers' exclusivity' and'inclusion'in'our'national'media'campaign.'''

1. Sponsorship' and' designation' with' Houston' Fine' Art'Fair'in'all'media'–'“Houston'Fine'Art'Fair'presented'by'xxx”'–'print,'web,'outdoor,' radio,'TV'and'all'collateral'materials.'Total'impressions'will'exceed'6'million'

2. Sponsorship'designation'in'all'pre'and'post'event'press'coverage.''

3. 2' page' advertisement' in' show' catalogue.' Total' reach'will'exceed'15,000.'

4. Rights' to'distribute'promotional'materials'at'entrance'and'conduct'onTsite'promotion'

5. Docent'led'tour'of'fair'for'up'to'15'clients.''6. Logo'on'all'printed'pieces,'including'opening'VIP'pass.''7. Prominent'onTsite'signage.''8. Host' Private' reception' in' the'VIP' lounge' for' up' to' 50'

people.''9. Unlimited'day'passes'for'clients'and'employees.'10. 200' VIP' passes,' including' admission' to' opening' night'

and'access'to'private'VIP'events.''''

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'Houston'Fine'Art' Fair’s' audience' is' varied.' From'the'casual'art'enthusiast'to'some'of'the'nation’s'most'respected'collectors,'the'fair'attracts'from'a'cross'section'of'Houston’s'diverse'population.'''''''

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''''Gold'Sponsor'$20,000''

1. Logo' and' designation' in' all' promotional' and'collateral'materials,'such'as'tickets,'invitations,'etc.'total'impressions'will'exceed'100,000.''

2. Logo'on'select'print'advertising.''3. FullTpage' advertisement' in' catalogue;' inclusion' on'

sponsor'recognition'page'in'catalog.''4. Sponsor'table'at'the'fair'to'promote'your'company.''5. Docent'led'tour'of'the'fair'for'up'to'15'clients.''6. Host'a'private'reception'for'clients'in'VIP'lounge'for'

up'to'50'people.''7. Exclusivity' in' your' product' category' and' rights' of'

first'refusal'for'2013.''8. Receive' 100' VIP' passes' (includes' admission' to' all'

days'including'the'opening'gala),'and'150'singleTday'passes.''

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2012$'SPONSORSHIP'

OPPORTUNITIES'September'14'–'16,'2012'''Reliant'Center,'Houston'TX'

See'Page'2'for'Additional'Sponsorship'Opportunities'

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Participating'Sponsor'$10,000''''''

1. Logo' and' designation' in' appropriate' print' ads,'website' and' collateral' material.' Total'impressions'exceed'50,000.''

2. Sponsor'table'at'fair'to'promote'company.''3. Full' page' advertisement' in' catalogue;' inclusion'

in' sponsor' recognition' page' of' catalog.' Total'reach'to'exceed'15,000.'

4. Name'on'VIP'program'materials.''5. 50'VIP'passes'(includes'admission'for'2'days,'all'

days' including' opening' –' value' of' $150' per'ticket),' and' 75' one' –' day' passes' (value' of' $20'per'ticket).'''Event'Sponsorship'$5,000'

Option' to' sponsor'one'of' three'key'events'surrounding'Houston'Fine'Art'Fair.'''

VIP$Glassell$Brunch.''• Saturday,' September' 15th,' at' the' Glassell'

School.' VIP' fair' patrons' join' curators,' art'critics,' and' collectors' at' a' brunch' before' the'fair.''

• Hosted' by' The' Glassell' School' of' Art,' Judy'Nyquist'and'Lee'Ellis.'''

Art$Car$Tailgate$Party$$Saturday,'September'15th$$• Gourmet'Food'Trucks.'• Artist'Performance.''• Dealers'and'art'fair'patrons'continue'to'enjoy'

the'art'fair'after'it'closes.'''

The$ Core$ Factor$ Exhibition$ $ September' 13th' ' –'16th$$

• Exhibition' of' art' work' by' Internationally'recognized'graduates'of' the'Core'Program'at'the'Glassell'School'of'Art.''

• Curated' by' Victoria' Lightman' and' Brad'Bucher.''

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'Event'Sponsorship''''''''Benefits'

1. Logo' and' designation' indicating' you' status' in'show' catalog' and' on' Houston' Fine' Art' Fair'Website.''

2. Full'page'advertisement'in'catalogue.'Total'reach'will'exceed'15,000.''

3. 20' VIP' passes' (admission' to' all' days' including'opening' gala' –' value' $150' per' ticket),' and' 10'singleTday'passes'(value'of'$20'per'ticket).''

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2012'Sponsorship'Opportunities!!continued'

'To' discuss' how' HFAF' can' work'for' you,' including' customized'sponsorship'programs,'contact:'''Melissa'Kepke'Grobmyer'HFAF'Show'Advisor'mkg@mkgart.com''''''''''''t:'713.526.4146''Janet'Hobby'HFAF'Show'Advisor'jmh@mkgart.com' '''''''t:713.526.4146''Rick'Friedman'HFAF'Founder'and'Director'rick@hegshows.com' '''''''t:'631.283.5505'

!! !Advisory!Panel!!Brad%&%Leslie%Bucher%Jereann%Chaney%Alison%de%Lima%Greene%Joe%Havel%Cecily%Horton%%

Collectors!Committee!!Catherine%Anspon%Karol%&%Paul%Barnhart%Leslie%&%Jack%Blanton%Kelli%&%Eddy%Blanton%Minnette%Boesel%Charles%Butt%Karol%Kreymer%&%Robert%Card%Claudia%&%Roberto%Contreras%Marita%&%JB%Fairbanks%Debra%&%Dan%Friedkin%Jo%&%Jim%Furr%Barbara%&%Michael%Gamson%Heidi%&%David%Gerger%Eleanor%&%Dan%Gilbane%Liz%&%Tom%Glanville%Jonathon%Glus%&%Alton%LaDay%Brenda%&%William%Goldberg%Melanie%Lawson%&%John%Guess%%Terri%&%John%Havens%Diana%&%Russell%Hawkins%Molly%&%Ford%Hubbard%Jill%F.%Jewett%Toby%Kamps%Carol%&%Neil%Kelley%Isabel%Lummis%Judy%&%Rodney%Margolis%Dr.%Penelope%Gonzalez%&%Lester%Marks%Poppi%Massey%Tatiana%&%Craig%Massey%

%%%%%%%George%&%Linda%Kelly%Mimi%Kilgore%Marshal%&%Victoria%Lightman%Mari%Carmen%Ramirez%%%%Catherine%&%George%Masterson%Lisa%&%Will%Mathis%Elisabeth%&%Brian%McCabe%Kate%McConnico%Peter%McStravick%Marc%Melcher%Carol%Neuberger%Judy%&%Scott%Nyquist%Sarah%&%David%Pesikoff%Amy%Purvis%Kathryn%&%Richard%Rabinow%Minnette%Robinson%Mickey%Rosmarin%Courtney%&%Christopher%Sarofim%Leslie%&%Shannon%Sasser%Claudia%Schmuckli%Carson%&%Arthur%Seeligson%Lisa%&%Russell%Sherrill%Leigh%&%Reggie%Smith%Sara%Dodd%&%Keith%Spickelmier%Eliza%&%Stuart%Stedman%Aliyya%&%Herman%Stude%Cynthia%Toles%Bridget%&%Patrick%Wade%Shelley%&%Andy%Weathers%Marcy%&%Tom%Wessel%Andrea%&%Bill%White%Cyvia%&%Melvyn%Wolff%Lea%Weingarten%%Elizabeth%&%Barry%Young%

!! !Houston!Fine!Art!Fair!Cultural!Partners!

!The!American!Institute!of!Architects!Art!League!Houston!Arts!&!Humanities!Council!of!Tulsa!The!Asia!Society!Texas!Center!The!Association!of!Professional!Art!Advisors!Bayou!Bend!Collections!and!Gardens!Big!Medium!The!Blaffer!Art!Museum!The!Blanton!Museum!of!Art!The!Buffalo!Bayou!Partnership!Center!for!Hearing!and!Speech/Via!Colori!The!Contemporary!Art!Museum!Houston!The!Crystal!Bridges!Museum!of!American!Art!Cynthia!Woods!Mitchell!Center!for!the!Arts!at!the!University!of!Houston!Dallas!Art!Dealers!Association!Diverseworks!Fluent!Collaborative!Fotofest! !The!Galveston!Arts!Center!Houston!Arts!Alliance!Houston!Center!for!Photography!Houston!Center!for!Contemporary!Craft!Houston!Cinema!Arts!Society!Houston!Museum!District!Lawndale!Art!Center!The!McNay!Art!Museum!The!Museum!of!Fine!Arts!Houston!Nasher!Sculpture!Center!Oklahoma!City!Museum!of!Art!The!Old!Jail!Art!Center!The!Orange!Show!The!Pearl!Fincher!Museum!of!Fine!Art!Philbrook!Museum!of!Art!Rice!Gallery!Spring!Street!Studios!The!Station!Museum!Winter!Street!Studios!

!!! ! *!This!list!is!subject!to!change!as!more!organizations!join.!!

Fair Game: The Houston Sequel Houston Fine Art Fair and Texas Contemporary updates

Catherine D. Anspon Posted: April 03, 2012

Now what’s going on in our fair city regarding art fairs? Here’s the latest: Houston Fine Art Fair and Texas Contemporary both return this fall for year two. The first, and reportedly the larger of the two offerings, HFAF, leads the way September 14 through 16, with an Opening Night Preview Party Thursday, September 13, once again benefitting the MFAH Core Program. MKG Art Management’s respected duo Melissa Grobmyer and Janet Hobby have been tapped as advisors and are actively tweaking the look of this Fair, including adding Art Basel–style sections such as Fahrenheit (highlighting hot new galleries less than five years old) and Focus (for dealers that showcase a single talent). A host committee is being readied too. Also new is the Houston Fine Art Fair’s venue;; the show relocates from the George R. Brown Convention Center to the more commodious Reliant Center. Weeks later, we get Texas Contemporary Fair, a lively brash upstart that takes place October 19 through 21, returning to the George R. Brown, with an opening-night preview bash Thursday, October 18. It’s going to be a big art fall and collecting is definitely, decisively in the air.

IMAGE: Matt Magee’s Greentext, 2010, at Hiram Butler Gallery, showing at Houston Fine Art Fair. Photo courtesy the artist and Hiram Butler Gallery, Houston.

Arful partying for Houston Fine Art Fair By Molly Glentzer

Published 01:19 p.m., Monday, April 2, 2012

Janet Hobby, left, and Melissa Grobmyer serve as show advisors for the 2012 Houston Fine Art Fair Sept. 14-16. Melissa and Albert Grobmyere hosted a party at their art-filled home to announce sponsorships. Photo: Gary Fountain / Copyright 2012 Gary Fountain.

The Houston Fine Art Fair returns Sept. 14-16, this time at Reliant Center.

Melissa and Albert Grobmyer opened their art-filled home to collectors, gallerists and museum patrons to announce sponsorship opportunities for the event, which benefits the Glassell School of Art. Melissa Grobmyer and Janet Hobby, partners in MKG Art Management, are show advisors for the fair.

On the scene: Lea Weingarten, Victoria and Marshal Lightman, Craig Massey, Herman and Aliyya Stude, Toby Kamps, Sonja Roesch, Barbara Davis, Bill Goldberg, Catherine Masterson, Elisabeth McCabe, Heidi Gerger and Zoya Tommy

molly.glentzer@chron.com

!!!!!!FOR!IMMEDIATE!RELEASE! ! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Media!Contact:!January!30,!2012! !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Marta!Fredricks,!

Marta@dpwpr.com!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!Dancie'Perugini'Ware'Public'Relations,''

!713T224T9115!!Houston!Fine!Art!Fair!Slated!for!September!14!–!16,!2012!

Expanded!Venue!and!Team!Poised!to!Grow!Fair!into!the!Nation’s!Premier!Art!Fair!in!the!Southern!Region!

!The!Houston!Fine!Art!Fair!(HFAF)!is!returning!to!Houston!September!14!K!16,!2012!and!will!be!held!at!Reliant!Center,!the!largest!and!most!prestigious!entertainment!complex!in!the!state!of!Texas.!

!In! its! inaugural! year! in! 2011,! 10,500! visitors! came! to! HFAF! and! perused! art! from!galleries!representing!13!Countries!and!37!cities.!

For! 2012,!more! than! 80! leading! galleries! from! across! the! US,! Latin! America,! and!Europe! will! experience! an! exciting! and! diverse! collection! of! art! galleries! and!installations! from! around! the! globe.! The! second! annual! fair! will! continue! to! offer!contemporary!and!modern!masters,!emerging!artists!and!today’s!art!stars.!!Paintings,!drawings,!print!editions,!installations,!sculpture,!and!photography!will!have!price!points!that!will!appeal!to!both!novice!and!experienced!collectors.!International!in!scope,!the!fair!will! also! showcase!a!wonderful! selection!of! the!best! in!classic!and!contemporary!Latin!American!art.!!

WorldKclass!museums!and! renowned!art!patrons! in!Houston,!America’s! third! largest!art!market,!will! once!again!offer! special! access! to!private! collections,!museum! tours,!onTsite!cocktail! receptions!and!cityTwide!sponsored!events.!The!VIP!gala!preview!will!be!held!on!Thursday,!September!13,!2012!and!will!again!benefit!the!Museum!of!Fine!Arts!Houston’s!Glassell!School!of!Art!Core!Program.!!Joining!Fran!Kaufman!in!her!new!role!as!Creative!Consultant!will!be!Sales!Director!Ruth!Fruehauf.!Fruehauf!brings!her!impressive!20!years!of!experience!and!art!knowledge!at!Art! Forum! and! Artnet! to! the! Houston! Fine! Art! Fair.!Melissa! Grobmyer! and! Janet!Hobby,! partners! of!Houston’s!MKG!Art!Management,! have! joined! the! team!as! Show!Advisors.! They! will! oversee! audience! development,! host! committee! participation,!museum!participation,!educational!programming!and!special!events.!The!Houston!Fine!Art!Fair!is!produced!by!Hamptons!Expo!Group!Management.!!