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*Sparkles(Cleaning & Grill)
*Group 7 initiative,
*DLI road, University of LAGOS, AKOKA, LAGOS.
*07065031427,08020638626.
*sparkles@gmail.com.
*www.sparkles.com
*BUSINESS DESCRIPTION
The need for a very effective car washand laundry service gave birth to the ideathat is “Sparkles- cleaning and grill”.Sparkles-cleaning and grill will beproviding customers with three services:car washing, laundry, and relaxationcenter/bar.
Sparkles-cleaning and grill will offer highquality product and services at areasonable rate within the UNILAGenviron.
*MISSION, GOALS AND
OBJECTIVESMISSION
To offer to our esteemed customers superior cleaningservices rapidly, at an affordable price and at yourutmost convenience in order to maintain impeccablecustomer service.
GOAL AND OBJECTIVES
Our goal is to create a cleaning service that is uniqueand sort after in the University of Lagos and it’s environ:
*Keep our customers relaxed and refreshed while theyenjoy our services,
*Maintain a very high gross profit margin.
*Maintain a modest, steadily growing net profit margin.
*Expand to two locations after third year of operation.
*MANAGEMENT
IBE C. C.E.O
OZORE U.
C.O.O/F.O
OYETADE O.
SECRETARY
OBASAN T.
M.O
OLATUNBOSUN O.
EXECUTIVE MANAGER
*COMPANY STRUCTUREName Title/position Number of shares Percentage of ownership
Christian Ibe Mr. (C.E.O.) 5.3 5.3%
Oyolade Oluwaseyi Ms. (Secretary) 5.3 5.3%
Ozore Ufuoma Mr. (C.O.O/F. O.) 5.3 5.3%
Egede Peace Mrs.(Financier) 20 20%
Obasan Tobi Mr. (M. O.) 10 10%
Mumuni Aisha Ms. (Financier) 5.3 5.3%
Ironuah Rosemary Ms. (Financier) 5.3 5.3%
Olatunbosun Samson Mr. (Exe. Manager) 5.3 5.3%
Yomi Faseun Damilola Ms. 5.3 5.3%
Okeke Blessing Ms. 5.3 5.3%
Fodeke Opeyemi Ms. 5.3 5.3%
Obot Godwin Mr. (Manager) 5.3 5.3%
Amagwu Tochi Ms. 5.3 5.3%
Olakitan Titilope Mr. 5.3 5.3%
Alawode Ibrahim Mr. 5.3 5.3%
*SERVICE DESCRIPTION
Sparkles- cleaning and grill will provide 2 services to itscustomers namely;
*CAR WASH: Major services are exterior wash,exterior and interior cleaning, waxing, undersidecleaning, vacuuming.
*LAUNDRY: including Pickup and delivery.
*PRODUCT
DESCRIPTIONNAME OF
FOOD
COST
PRICE
SELLING
PRICE
PROFIT
MARGIN
Chicken
and chips
N400 N800 N400
Goat
meat
Pepper
soup
N500 N900 N400
Catfish
Pepper
soup
N900 N1500 N600
Shawarma N300 N500 N200
Asun N250 N500 N250
Nkwobi N350 N700 N350
*MARKET ANALYSIS
SUMMARYMarket research
*With about 45, 000 student population (bothpart time and full time students) and 5000academic and non-academic staff andapproximately a 1000 cars coming in and outdaily.
*Sparkles-cleaning and grill is positioning itself as thepremier car wash, laundry and relaxation center servingthe AKOKA-BARIGA axis.
*We have forecasted a 20% market share.
*Market Analysis
Summary IIIndustry Analysis
* In the last few years, demand for the services of car cleaners hascontinued to rise in Nigeria and return on investment is quitetremendous.
* The car wash industry in Nigeria is booming – with low startupcosts and high profits.
Competitive Analysis
* The competition Sparkles- cleaning and grill faces within UNILAGis very low.
* The only major competition is YABA utility center located acrossAKOKA road.
Target market
Sparkles- cleaning and grill’s services is targeted towards car ownersand students of the University of Lagos and it’s environ.
*MARKETING PLAN
Our marketing plan is simple as there aren’t any
major competitors.
*Positioning Strategy
*Product/service strategy
*Pricing Strategy
*Promotion and advertising strategy
*Place
*
CAR WASH
*Advanced car cleaning equipment such as high pressure carwashers, vacuum cleaning for interior, steam sprayer.
*Exterior and detailed interior washing will be done by ourexperienced staff as well.
LAUNDRY SERVICE
Quick and effective washing in order to reduce time spent gettingcustomers clothes washed and dried.
RELAXATION CENTER/ BAR
*“sparkles” will offer in-house made delicacies while drinks willbe purchased. Items needed for making our food options will besourced from the BARIGA market.
*
*SPARKLES “will have a total of 19 staffs
divided into different sections.
*Full time employees and skilled labor with
skills applicable to the field they apply
to.
*One supervisor for the laundry and car
wash section of the business while
another manages the relaxation center/
bar.
*Rewards and incentives are giving for
exceptional work performance by staff.
*HUMAN RESOURCE
Section Number Salary/Wage
s Per Person
Total Per
Month
Car wash 6 N15000 N90000
Laundry 2 N15000 N30000
Bar(waiters) 2 N10000 N20000
Bar(cooks) 2 N15000 N30000
Bar(grill) 1 N15000 N15000
Security
men
2 N20000 N40000
Supervisor(
bar)
1 N25000 N25000
Supervisor(c
ar wash &laundry
1 N25000 N25000
Delivery 2 N15000 N30000
- 19 - N305000
*
SECTION COST (NAIRA)
Equipment 3, 027,000
Salaries & wages 305,000
Occupancy/rent 7, 400,000
Advertising 15,000
Utilities 70,000
Miscellaneous 100,000
TOTAL 10, 917,000
Startup Funds
Startup budget was estimated at N10.917m.
FINANCIAL
POJECTION
0
1
2
3
4
5
6
2014 2015 2016 2017
sales
gross margin
profit
BREAKEVEN ANALYSIS
* Total monthly bill of N1446111.
*Monthly revenue of N2180000
* Sparkles will have to pull in revenue of N1446111monthly to break even
*
*In other to exit the business, any partner willing
to quit will have his equity cashed in as at the
current valuation of the business. Likewise, new
partners seeking to invest will buy equity at the
suggested market valuation of the business.
We offer you the opportunity to invest, sit back,
relax and watch us deliver.
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