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SP920 Product BriefSP920 Product Brief
Jennifer PS HsiehBQP Marcom2008, May
Jennifer PS HsiehBQP Marcom2008, May
For Internal Use Only
BenQ Confidential November2007, BenQ Corporation
• 各項資料皆有其時效性的限制,演講者暨明基集團所屬公司,對於所提供的資料不負任何明示或暗示的保證責任,也不負任何形式的賠償責任。
• The contents contained herein is time bound in nature; BENQ Corporation (and its affiliated companies) and the speaker do not make any express or/and implied warrant on the accuracy of the contents. Neither do indemnify any form of loss or damage occurred.
Strictly Strictly confidentialconfidential
BenQ Confidential November2007, BenQ Corporation
Agenda
• Market Update
• Target Segment
• High Brightness Campaign
— Value Proposition and User Benefit
• SP920 Product Features
• Competitor Analysis
Market Update
BenQ Confidential November2007, BenQ Corporation
Projector Resolution Trends
(DTC, 2008-Feb).
54% 63% 68% 67% 64% 60% 57%
35% 26% 15% 11% 9% 11% 12%
6% 6% 8% 8% 10% 11% 12%Based on 2008 DTC’s forcast, projectors with XGA will occupy around third quarter of the business projector market in 2008, and will remain strong until 2012.
0%
20%
40%
60%
80%
100%
2005 2006 2007 2008 2009 2010 2011 2012
Resolution B: SVGA C: XGA D: WXGA E: SXGA/SXGA+
69.5% 76.8
%76.6%
75.3%
73% 70.7%
BenQ Confidential November2007, BenQ Corporation
Projector Brightness Trends
(DTC, 2008-Feb.)
38% 39% 40% 49% 50% 54% 54% 53%
20% 20% 21%
19% 17% 12% 12% 11%
21% 18% 18% 17% 16%25% 25% 26%
10% 9% 7% 6%7% 8% 10% 13%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
06-Q1 06-Q2 06-Q3 06-Q4 07-Q1 07-Q2 07-Q3 07-Q4
< 500 500 to 999 1000 to 1499 1500 to 1999 2000 to 2499
2500 to 2999 3000 to 3499 3500 to 3999 4000 to 4499 4500 to 4999
5000 to 5999 6000 to 6999 7000 to 9999 10000 to 14999 15000+
Brightness 06-Q1 06-Q2 06-Q3 06-Q4 Totals 07-Q1 07-Q2 07-Q3 07-Q4 Totals5000 to 5999 6957 7194 8295 9486 31932 7979 8936 10569 10766 38250 701826000 to 6999 2798 2495 2233 2742 10268 3040 3873 6430 8224 21567 31835
Year / Quarter2006 2007 Totals
The numbers of projectors with brightness above 6000 lmns doubled from 2006 to 2007
Double
BenQ Confidential November2007, BenQ Corporation
Screen Size v.s. Brightness
0
5000
10000
15000
20000
25000
60 80 100 120 140 160 180 200 220 240 260 280 300Screen size (inches)
Brightn
ess (A
L)
Meetingroom(w/ light)
Meetingroom(w/olight)
Note: 1. Reference from (http://www.CarltonBale.com/ht/calculator)
2. Lamplight can’t illuminate projection screen directly.
Foot-lambert 70 40Environment Meeting room(w/ light) Meeting room(w/o light)Screen size Br. Br.
60 2000 50080 2500 898
100 3000 1404120 3500 2021140 4000 2751160 5000 3593180 6000 4547200 7500 5614220 9000 6793240 12000 8084260 16000 9488280 20000 11004300 24000 12632
5~15persons
15~40persons
40~100persons
above 100persons
Target Segment
BenQ Confidential (March/2008) 2007, BenQ Corporation
SP920 Customer Mix
Segments %
Large Corporate 40%
Government & Education
(High/ Middle school)35%
Public 25%
BenQ Confidential (March/2008) 2007, BenQ Corporation
Target Customer Profile Who buys installation projectors:
Big meeting room Large corporates Government units Education (high/middle school)
Why do they use projectors: Presentation/Speech Meeting/Seminar Multimedia lecture Public display
What do they care: High brightness High reliability Easy installation & maintenance & Operation
Where do they buy: OA/AV/SI dealers
High Brightness Campaign
BenQ Confidential (March/2008) 2007, BenQ Corporation
High Brightness Campaign
High BrightnessQ1 Q2 Q3 Q4
SP870 (Jan.-B) 5,000 lmns
SP920(Jun.-E) 6,000 lmns Dual Lamp
20082008
SP831 (07-M) 4,000 lmns
BenQ Confidential (March/2008) 2007, BenQ Corporation
High Brightness Campaign Value Proposition
BenQ’s SP series projector provides sufficient brightness to allow you to see the powerful prese
ntations with lights on !
SP831
4000 LMNS
SP870
5000 LMNS
SP920 6000 LMS Dual
Lamp Design
First Wave Second Wave
BenQ Confidential (March/2008) 2007, BenQ Corporation
SP920 Value Proposition
The Brightest star in large venues
Features 6,000 ANSI Ultra- High brightness, Dual Lamp Control Design, and latest picture-enhancing technology, SP920 makes
your presentation shine even with lights on!!
Image Clarity Reliable DesignHumanity Features
–6,000 AL Ultra- High Brightness
–UNISHAPE
–Brilliant Color
–3D Color Management
–2,000 : 1 Contrast Ratio
– Dual Lamp Design–Auto Off–Security Password–Lamp Care
– Power On-Off Tone–Presentation Timer–Panel Key Lock–Quick Auto Search–12V Trigger–My Screen–Wall Color Correction–HDMI version 1.3–Crestron Compatible
BenQ Confidential (March/2008) 2007, BenQ Corporation
User Benefit of Ultra- High Brightness Projectors
Interactivity is the key to successful
presentationsKeep the lights on! Interact
with your audience and enjoy the participation
BenQ High Brightness Projectors
Other Brands
Note-taking is made easy
Taking note in the dark is not an easy thing to do. Keep the light on! Make sure all your
important messages are delivered and written down
There’s no more switching on or off
No one needs to get the light anymore! Now you can keep
your future meetings nice and bright and keep your finger off the light switch
SP920 Product Features
BenQ Confidential November2007, BenQ Corporation
Benefit TreeSP920
Image Clarity Humanity Features Reliable Design
Dual Lamp-6000 lmns
UNISHAPETM
BrilliantColorTM
3D Color Management
2000:1 Contrast Ratio
Power On/Off Tone
Presentation Timer
Panel Key Lock
Quick Auto Search
12V Trigger
MyScreen
Dual Lamp Design
Auto Off
Security Password
Lamp Care
Wall Color Correction
BenQ Confidential (March/2008) 2007, BenQ Corporation
370 mm
290 mm
Lens
Lamp
Rod
M/B
SP920 StructureSP920 StructureSP920 StructureSP920 StructureBenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
Dual Lamp StructureDual Lamp StructureDual Lamp StructureDual Lamp StructureBenQBenQ
BenQ Unique Lamp Structure One of the lamp has light input directly into the rod, the output is higher.
Direct light
input
Other Dual Lamp Structure Two lamps are both using reflect method, the output is lower then SP920.
BenQ Confidential (March/2008) 2007, BenQ Corporation
BenQ- Unique dual lamp design
Other brand
Panel Lamp Q'ty Lamp lumens(typ.) Output lumens(spec.) OPT efficiency BenQ/othersBenQSP920
DMD 280W 2 25500 6000 23.5% 0
PanasonicPT-D5700U
DMD 300W 2 30000 6000 20.0% -17.6%
Digital ProjectiondVision 30XG
DMD 300W 2 30000 5500 18.3% -28.3%
Optical Efficiency Comparison
-By unique design, SP920’s OTP efficiency is higher then other dual lamp projectors.
Dual Lamp StructureDual Lamp StructureDual Lamp StructureDual Lamp StructureBenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
BenQBenQ Dual lampDual lampDual lampDual lamp
<Large sized rooms>
6000 AL with dual lamps
<Normal sized rooms>
3000AL with single lamps
Lamp mode
Setting User BenefitSuitable
Environment
Dual-Brightest
Dual lamp @ Normal modeBr: 6000 ALLamp life: 2000 hrs
- Delivering super-bright and clear image- Suitable for high-ambient-light environments- Allowing continous and non-stop operation under critical situations
Large, well lit meeting room or auditoriums
Dual-Reliable
Dual lamp @ Eco modeBr: 4800 ALLamp life: 3000 hrs
- Extending lamp life time- Allowing continous and non-stop operation under critical situations
Mid-large boardrooms
Single-Alternative
Single lamp @ Normal modeBr: 3000 ALLamp life: 4000 hrs
- Extending the total operation time- Reducing lamp replacement frequency.
Normal sized rooms
Note: The lamp brightness may vary within the lamp manufacture's specification.
BenQ Confidential (March/2008) 2007, BenQ Corporation
Boost mid-tones by 50%
BrilliantColorBrilliantColorTMTMBrilliantColorBrilliantColorTMTM
Regular 4 Segments CW(RBGW)
Golden Ratio 6 Segments CW (RBGYCW)
Not-So-Saturate & Greenish Color
More Vivid & Natural Color
BrilliantColorTM is a new cutting-edge technology that enables higher brightness levels by boosting mid-tone colors, resulting in more vibrant, precisely rendered colors.
BenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
UNISHAPETM improves picture performance by Variable Ballast Waveforms
UNISHAPEUNISHAPETMTMUNISHAPEUNISHAPETMTM
Without UNISHAPETM With UNISHAPETM
BenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
UNISHAPEUNISHAPETMTMUNISHAPEUNISHAPETMTM
SP920 Waveform v.s. Picture mode (Data source)Dynamic mode
Presentation mode
sRGB & Cinema mode
<<Boost W+Y 30%>>-T1(native)-Business Presentation-Bright Room-Maximum light output
<<Boost B 34%>>-T2(7500)-Business Presentation-Bright Room-Optimal light output-True Color with NB
<<Boost R 33%>>sRGB-T3(6500)-Play DSC / Auto CAD-Anywhere-Standard Color sRGBCinema-T4(5500)Watch movie-Dark room-Great Color saturation
BenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
UNISHAPEUNISHAPETMTMUNISHAPEUNISHAPETMTM
SP920 Waveform v.s. Picture mode (Video source)Dynamic mode
Standard mode
Cinema mode
<<Boost B 34%>>-T1(native)-Play video games-Anywhere-Optimal light output
<<Boost B 34%>>-T2(7500)-Watching colorful movie-Home theater Room-Perfect for DVD-alike movie
<<Boost R 33%>>-T(6500)-Seeing dark movie-Home theater room-Best Color saturation
BenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
Wall Color Correction Wall Color Correction TechnologyTechnology
Wall Color Correction Wall Color Correction TechnologyTechnology
Have fun with consistent color in various environment light yellow: 2174 pink: 2138 light green: 2206 blue: 2210 / / /
BenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
3D Color Management3D Color Management3D Color Management3D Color Management
Original picture
ALL Saturation
Red Saturation
BenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
Always show out your unique style!
Capture company logo or favorite picture as splash screen and lock it!
Splash Screen LockSplash Screen LockSplash Screen LockSplash Screen LockBenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
Still waste your time on searching source?
Just turn on Quick Auto Search and plug in cablethen get image in 2 seconds!
Quick Auto SearchQuick Auto SearchQuick Auto SearchQuick Auto SearchBenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
– Remind you projector status!
1. Power on ring tone: Projector has been activated.2. Power off ring tone: Finish cooling, unplug and go!
How to enable or disable the Power On/Off Ring Tone?
Power On/Off Ring TonePower On/Off Ring Tone Power On/Off Ring TonePower On/Off Ring Tone BenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
Supply power for versatile equipmentsEasily enlarge connectivity!
12V trigger12V trigger12V trigger12V trigger
Electric Screen
BenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
A thoughtful tool for presenters!
Presentation TimerPresentation TimerPresentation TimerPresentation Timer
Set up Timer
Easy to set up:
Show “Timer is ON” Final count downShow “Timer is OFF” when it’s over
BenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
Press it for 5 seconds
– Prevent the unnecessarily touch!
Oops! Someone touchedthe keypad!
Use remote control to unlock panel key!
Focus on presentation, no worries on projector!
or The panel keys are
now unlocked!
The panel keys are now locked!From keypad: press ▼ for 5sec
From Remote: press right key for 5 seconds or “MENU” to release from
OSD
Panel Key Lock Panel Key Lock Panel Key Lock Panel Key Lock BenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
Easy on screen help for users! No need to check user’s manual
Built in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBuilt in FAQ in OSDBenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
<Integrated Partner Program>• Main Players have Joined: 3M, Epson, Sanyo, Sony, Optoma, Sharp, NEC, Panason
ic, Hitachi, InFocus, Runco…
Crestron CompatibleCrestron CompatibleCrestron CompatibleCrestron CompatibleBenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
Basic video input- Composite- S-videoD-sub output
D-sub input- Analog RGB- Component
Rear IR sensor
DVI-D input(Support HDCP)
Audio input
12V trigger
USB(mini B type)- For page up/down
RS-232
Wire remote
Component inY Pb/Cb Pr/Cr
HDMI(v1.3)
Multi-function ConnectorsMulti-function ConnectorsMulti-function ConnectorsMulti-function ConnectorsBenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
11 picture modes
Image capture for Start-up-screen
Major function hot keys -Enter: confirm Menu/ Exit: access the OSD and return from OSDArrow key: Hot keys for keystone, FAQ and Panel key losck/ arrow keysAuto: auto adjustmentSource: source detectionBlank: hide imageDigital zoom hot key
Page up/down hot key
Laser pointer
Hot keys for Brightness and Contrast adjustment
Presentation timer setup hot key
Power key
Full Function Remote ControlFull Function Remote ControlFull Function Remote ControlFull Function Remote ControlBenQBenQ
BenQ Confidential (March/2008) 2007, BenQ Corporation
Making the remote a wired controlThe remote control is equipped with a jack on the top allowing connection to the projector with a 2.5 mini jack cable available in the market (not a standard accessary). This feature helps you easily locate the remote control when needed as it is connected to the projector and within the distance no greater than the cable’s length.
Wired Remote ControlWired Remote ControlWired Remote ControlWired Remote ControlBenQBenQ
Competitor Analysis
BenQ Confidential (March/2008) 2007, BenQ Corporation
Photo
Brand BenQ Panasonic Digital Projection Canon Mitsubishi Christie EIKI Sanyo
Model SP920 PT-D5700U dVision 30XG LV-7585 XL5980LU LX55 LC-X71 PLC-XP57L
SP920 Competitor Comparison by Brightness
Brightness 6000 ANSI 6000 ANSI 5500 ANSI 6500 ANSI 5500 ANSI 5500 ANSI 5500 ANSI 5500 ANSI
Contrast 2000:1 2000:1 ** 1600:1 600:1 1000:1 1000:1 1000:1
Audible Noise 34.0 dB ** 35.0 dB 40.0 dB 35.0 dB 38.0 dB 42.0 dB **
Weight 11 Kg 13.9 kg 12.6 kg 13.0 kg 9.0 kg 7.9 kg 9.0 kg 7.9 kg
Size (cm)(HxWxD)
16.7 x 44.3 x 35.5 16.8 x 53.0 x 42.9 20.1 x 50.0 x 39.9 18.8 x 37.1 x 43.9 17.5 x 44.2 x 43.4 16.8 x 32.0 x 42.9 16.8 x 32.0 x 42.7 16.8 x 32.0 x 42.9
Digital Input HDMI DVI-D (HDCP) DVI-D (HDCP) DVI-D (HDCP) DVI-D (HDCP) DVI-D (HDCP) DVI-D (HDCP) DVI-D (HDCP)
Wired NA Yes Yes NA NA NA Yes NA
Throw Dist (m) 1.2 - 10 2.9 - 22.1 ** 1.4 - 14.7 ** ** 3.6 - 14.4 **
Image Size(cm)
31 - 300 60 - 600 ** 31 - 400 ** ** 77 - 400 **
Zoom Lens Manual, 1.15:1 Powered, 1.30:1 Powered Powered, 1.30:1 Powered Manual, 1.30:1 Manual, 1.30:1 Manual, 1.30:1
Lens Focus Manual Powered Powered Powered Powered Powered Powered Powered
Lens Shift NA Horiz + Vert Horiz + Vert Horiz + Vert Horiz + Vert Vertical Vertical Vertical
DigitalKeystone
Vertical Vertical ** Horiz + Vert Vertical ** Horiz + Vert Horiz + Vert
Lens Options NA Yes Yes Yes Yes Yes Yes Yes
Lamp Type 280W 300W UHM 300W UHP 300W NSH 270W SHP 300W UHP 318W UHP 318W UHP
Lamp Life 3000 hours ** 2000 hours 2000 hours 1500 hours 1500 hours 1500 hours **
Lamp Quantity 2 2 2 1 1 1 1 1
Display Type 0.7" DLP(1) 0.7" DLP(1) 0.7" DLP(1) 1.3" 3LCD 1.3" 3LCD 1.3" 3LCD 1.3" 3LCD 1.3" 3LCD
Max. Power 805W 770W 900W 490W 380W 480W 480W 480W
1st Shipment Jun-08 Aug-07 Mar-06 Nov-07 May-06 Jun-06 Jun-06 Jun-06
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