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Source of images: Fotolia.com
Source of photo: Fotolia.com
What is Fotolia ?
http://cn.fotolia.com
Photos from $5.8 HKD ($0.75 US)
for unlimited use
13 million Royalty Free images
2.5 million members worldwide
15 Local Offices, headquarters in New York and Paris since 2004
Source of images: Fotolia.com
Source of photo: Fotolia.com
Questions to ask about Inflation
6 Questions to ask about Inflation:
• Where is Hong Kong ?
• Why ?
• When was the last time we checked prices ?
• What kind of prices go down ?
• Who are the current customers ?
• How to beat inflation ?
Source of images: Fotolia.com
Source of images: Fotolia.com
Where is HK ?
Country with the
highest inflation
• #1 Venezuela
• #54 China
• #82 Hong Kong
• #107 San Marino -3.0 (deflation)
Source of images: Fotolia.com
107 San Marino -3.0 (deflation)
Source of images: Fotolia.com
Source of photo: Fotolia.com
Why?
Why?
• Increase in Demand• Decrease in Supply• Price Wage Spiral• *Imperfect information about innovations*Fotolia Solution: • Increase supply by entering new market• Price transparency• Social networking and sales by languages• Virtual presence
Source of images: Fotolia.com
Source of photo: Fotolia.com
Compacting business Rise above real estate
Source of photo: Fotolia.com
When?
How much?
Source of images: Fotolia.com
When was the last time we checked prices ?• Stock Photos before Micro stock (Year 2000)Magazine insert (> 100,000 circulation) $5,800 HKD
• Stock Photos with FotoliaMagazine insert (Unlimited circulation) $94 HKD
Deflation
Source of photo: Fotolia.com
Fotolia Subscriptions: $1.09 HKD / image
What kind of prices go down ?
• Business Card Prices before digital printing$600 HKD
• Business Card Prices after digital printing$40 HKD / 100 pieces
(prices provided by e-print)
Software prices down - On-demand Software
Desktop computer price down
Source of images: Fotolia.com
Source of photo: Fotolia.com
$ XX, XXX
$ x,xxx
Source of photo: Fotolia.com
More for Less
Fotolia Credit Prices
• 2004 – $1 US dollar a credit• 2011 – $0.75 US dollar a credit
(new progressive discount)
Deflation
Source of images: Fotolia.com
Source of photo: Fotolia.com
Who are the customers again?
Redefining our consumers
• Mass advertising to in-house publishing
• $7.8 HKD – $78 HKD
• Fotolia Microsoft Word & Power Point plug-in
• Fotolia APIs Gallery DirectE-print partnership
Source of images: Fotolia.com
Source of photo: Fotolia.com
Source of photo: Fotolia.com
Source of photo: Fotolia.com
Source of photo: Fotolia.com
How ?
How to Beat Inflation with Fotolia?
• Turn your digital asset (photos or design) on your computer into revenue.
• Cut stock photo expenditure, use the latest Fotolia images to reduce the risk of using the same shots everybody else is using.
• Buy online to save time.
Source of images: Fotolia.com
Source of images: Fotolia.com
THANK YOU… and a better tomorrow
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