Somedays Lovin Brand Book

brand book

it's been un-stoppable ride for the brand affectionately known as somedays.a true feast for the eyes, somedays has captured the imagination of free-spirited girls the world over.effortlessly blending that indefinable laid back australian spirit with an attitude of rock chick nonchalance, the somedays team of creatives produce authentic and dreamily distinctive collections time and time again.

somedays essence

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She lures you away from home, looking for adventure.Spontaneous and wild, free-spirited and undone.A quick witted vagabond, she'll swiftly seize your heart.A slave to rock and roll she heads out to the highway.A creator and believer, travelling by the sun.She swims in her clothes, she talks to strangers.She lives for these days, those days... somedays.

somedays girl

genuine & authentic

genuine & authentic

relaxed & undone

dreamer & believer

dreamer & believer

free-spirited & spontaneous

free-spirited & spontaneous

rock'n'roll vagabond

somedays has developed a cult international following thanks to its inimitable denim offering. whether searching for the perfect high-rise super skinnies, miracle cut-offs, go to low slung boyfriends, or the latest drop-crotch styles, somedays denim has something for everyone in an eclectic blend of prints and washes.

somedays denim

this year saw somedays reputation as a premium international denim brand further cemented, with their latest range snapped up by iconic british department store selfridges as part of their major new in store initiative 'the denim studio'.

named after iconic vintage cars, somedays denim pays tribute to the sex appeal of the 1970s with a masculine kick. styles are refreshed with new washes and techniques, and signature jackets, jeans, shorts and skirts are reworked to compliment current trends each season.

the somedays team can create multi-tiered programs and activations to drive sales and strengthen somedays brand messaging across all platforms, be it consumer, retail, press or social media.

somedays creative spirit

somedays can work together with retailers to produce brand-focused in store retail promotions, competitions, events, incentives and staff training nights and are always open to new concepts and ideas.

one of our most recent case studies was the uber-successful somedays 'denim den' initiative. embodying the laid-back, relaxed somedays ethos, the exclusive three day event introduced media, bloggers, stylists and vip's to the latest somedays core denims, highlighting key styles in an exciting and interpersonal way. the event resulted in a huge increase in somedays denim coverage across both online and print mediums, and considerable media interest in the brand as a whole.

somedays captivates a global audience, spreading a touch of australian magic to far flung shores the world over.with strong brand presence across australia, new zealand, the us, the uk, canada, japan and europe in seminal stores such as urban outfitters, free people and selfridges, somedays is set to continue it's worldwide expansion.

somedays love

s a tu rd ays

s a tu rd ays

somedays is the brand adored by bloggers, creatives and artists the world over. past collaborations include a limited edition line with star of the blogosphere mandy shadforth of oracle fox, and the brand also counts uber cool musicians haim and deap valley amongst their fans.

deap valley

celeb + blogger love

oracle fox x somedays lovin

marmalade skiesphotography ben sullivan . styling laura liles,

hair & makeup max may . model rachel @ chic

saturdaysphotography ben sullivan . styling laura liles,

hair & makeup desiree wise . model francesca @ emg

illustrations nick potts