Solve media

Solve Media TYPE-IN™ Unit: Delivers Unprecedented Awareness and Engagement

•  Average of 14 Seconds to solve

•  Unprecedented brand lift •  Meaningful engagement; not just a 3 second hover… •  Preferred user experience; Puzzles solved in 7 seconds •  Proven brand performance with predictable results

TYPE-IN™ (Mock example with Radisson branding and engagement text)  

Standard Captcha (the environment we replace)  

Proven Branding Strategy Measured by ComScore: Campaign Brand Lift

Solve Media Brand Lift

Comscore Norms

4.6%

52%

5.6%

65%

Association2.4%

38%

FavorabilityAwareness

15.8x

11.2x

10%

67%

Recall

6.7x

11.3x

3.1% 24%

7.7x

Purchase Intent

Solve Media Campaign Brand Lift

TYPE-IN™ Placement Opportunities Display TYPE-IN! Video TYPE-IN! Pre-Roll TYPE-IN!

We have Ticketmaster & Live Nation TYPE-INs

Facts:

•  120M Tickets sales per year •  # 3 Internet Retailer •  Be in the purchase funnel

Cost per TYPE-IN (CPE) pricing eliminates waste from your media plan 100% SOV Target ticket buyers by: Sporting event, Concert, Arts & Family, Region, NFL, NBA, NHL Game

100% SOV

Solve Media’s Pre-Roll TYPE-IN™ Effectiveness

*Research conducted June 2012, Solve Media & comScore

Normal Pre-Roll provided only between 2% - 13% lift, the Skippable Pre-Roll from Solve Media measured between 153% - 213% lift

Solve Media Skippable Pre-Roll with TYPE-INs averaged 9,900% better lift than normal Pre-Roll video

.

VS.

70% of online users are not watching 100% Guaranteed Engagement

2% - 13% lift in awareness 153% - 213% lift in awareness

Cannot Skip Video Offers users a choice to skip

Standard Innovative & Unique

Conventional Pre Roll spot Solve Media Pre Roll Type-In

Mobile & Tablet: True three screen reach

Solve Media is able to reach your audience via Mobile & Tablet devices

100% SOV on device

•  The Objective: Raise Awareness for Campbell’s recipes, drive Consideration/Intent, Instill product attributes in the minds of the consumers

•  Results: Utilizing Static and Video TYPE-Ins, Solve Media produced:

Case Study: Campbell’s Soup

60%

1.02%

81%

96%

35%

Engagement Rate

CTR on Ads Served

Video Completion Rate

Lift in Message Recall: “’It’s amazing what soup can do’ is associated with which brand?”

Lift in Purchase Intent: “Do you intend to buy Campbell’s soup in the next 60 days?”

Top Tier Advertisers

Video Features •  Average 85% completion rate

•  User Initiated and guaranteed user engagement

•  Guaranteed audience targeting

•  All video units are clickable

•  :15 or :30 video accepted

Video Type-In Link (Must be in presentation mode for the link to work)

Solve Media Video TYPE-IN Placement

The Power of Solve Media: Guaranteed User Engagement

*Based on a Standard IAB Display Unit CTR of .15 ** Properly Typed-In brand messages (engagements)

Ad Spend Clicks/Engagements Rate

Standard IAB Display Units

$1,000,000 300,000* $5.00 CPM

Solve Media Units $1,000,000 5,000,000** $0.20 CPE

Contact

 Ma$  Louisell  mlouisell@solvemedia.com  Chicago,  IL