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SoftwoodOur Customers, Our Assets
Textile Industry-Pakistan• Pakistan is one of the Main Cotton Producers in the world• Textile shares more than 60% in total exports• Here at Pakistan 38% of total labor belongs to TEXTILES• $13.1b textile exports in fiscal year 2012-2013
Softwood – An Introduction• Sourcing Mediator of Textile Products• State of the art Product Development Department• Highly skilled and Technically Educated Staff• Wide range of products including
• Woven – Denim and Non Denim Garments• Knitwear• Home Textiles
Softwood Stitching Unit• In-house stitching unit having 175 stitching machines• About 250 workers• In-house Capacity of more than 80,000 Trousers per month• Specialized in Trousers (denim and non denim),
High performance pants, denim shirts and denim jackets
Worldwide Offices
• Pakistan Office – Lahore• France Office – Mulhouse• Germany Office - Monchengladbach
Two Content Layout with Table• First bullet point here• Second bullet point here• Third bullet point here
Group 1 Group 2
Class 1 82 95
Class 2 76 88
Class 3 84 90
• Woven Garments’ customers spread all over the Europe: Germany, France, Spain, Italy, Greece, and Turkey
• OVERALL Customers (Fabrics, Yarn and Home Textiles): Europe, United States, Turkey, Latin America and Far East.
MARKETS
!!
Garment Customers
Business Partners (Denim)
• Cotton Web• Crescent Bahuman Limited• Rajby Industries • Ali Murtaza Garments• Stylers International
• Samad Apparel• Softwood Stitching Unit• Source International• Stitch n Style• Delta Garments
Larger Capacities Smaller Capacities
Business Partners (Knitwear)
• MTM (Masood Textile Mills)• Kay & Emms• Sajjad Knitwear• Fine Sports
• Creative Apparel• Ramay Textile• Haami Tex• Cosy International
Larger Capacities Smaller Capacities
Merchandizing• Committed and technically educated staff• Product Development – PD• Follow up of Sampling process • Customers always Updated with production status through online
files• Separate Quality Control Department
Quality Control• Independent Quality Team• Qas presence at Production Unit• In-Line Quality Checking and reports sharing• Updated Quality Reports shared with Customers
Independent Quality Team
• Led by Qualified & Professional Textile Engineers• Comprising Experienced quality auditors.• Working according to defined SOP’s and catering
individual customer’s requirement
QA Presence at Production Unit
• Softwood ensures presence of Auditor at every production unit.
• The auditor placed follow every order right from start to the end.
• Ensures to keep focus on customers specific requirements.• Resolving the problems during production instead of only
highlighting.
In-Line Quality Reports
Bulk Fabric
Approval
Shade Band
Approval
In house PP Meeting
PP meeting with Supplier
Sewing in line
Washing in-line
Finishing In line
Pre Final Inspection
Final Inspection
Taking Shipment Sample
ReferenceTaking Shipment Samples
Fabric Lab Testing
Online Quality Reports - shared with Customers• Individual Summary Portal for every customer• Report format as per customers requirement• Comments enabled for customers feed back &
comments
Human Resource• Strive to hire Best People
• Train & Educate• Managers
• Informally Formal Culture• Job Flexibility• Job Delegation
• Employees
LEADERS
PARTNERS
Objectives• Implement Best Management Practices, and thus help uplift of
standard of work and economy of Pakistan• Become a Key Player in the textile industry of Pakistan• Create Value for our Customers and Suppliers
SOFTWOOD
Our Asset is our Value – We create for our Customers and Suppliers
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