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A
Project report
On
Market research
On
Soft drinks
Group PS.Y.MBA (B)
2010-2011
K.S.SCHOOL OF BUSINESS
MANAGEMENT
GUJARAT UNIVERSITY
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AHMEDABAD-380009
GROUP MEMBERS:-
VARUN PARMAR 2120
NEETI SHARMA 2145
KHYATI VYAS 2158
YASHIKA PATEL 2159
HARDIK CHAUDHARI 2167
RITESH NAYAK 2192
ANKITA PANCHAL 2193
POOJA PANCHAL 2194
RONAK PARMAR 2198
VISHAL PARMAR 2199
FACULTY GUIDE:
MR.ISMAIL BOOTWALA
SIGN.
DATE OF SUBMISSION:17/01/2011
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Table of contents
1) Executive summary 6
2) Introduction to soft drinks 7
3) History of soft drinks 10
4) Generation of soft drinks
12
5) Marketing mix 13
i) Product
15
ii) Price 15
iii) Place 28
iv) Promotion
29
6) Marketing research 32
7) Limitation 58
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8) Conclusion 59
9) Webography &Bibliography 60
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ACKNOWLEDGEMENT
A small but an important & timely help can prove to
be milestone in ones helps. Every human being hassuch kind of experience.
This project is dedicated to all the people whom we
met, talked, interviewed & learnt something from
them. At this occasion, we want to grab this
immense opportunity to acknowledgement our sincethanks to all of them while submitting this report.
We are indebted & whole-heartedly thankful for the
assistance received from various individuals in
making this project a success.
First and foremost we would like to express ourgratitude to our college K.S. SCHOOL OF
BUSINESS MANAGEMENT & its director in-
charge Mrs. Sarla Achuthan for giving us the golden
opportunity of making the project.
We would like to express our gratitude to our facultyguide Mr. Ismail Bootwala, who always took a keen
interest in our work and help us with his valuable
insights.
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And finally, we are thankful to our faculties, who
directly or indirectly supported us in giving shape to
this project.
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EXECUTIVE SUMMARY
The summarisation is as follows,
1) We started with analyzing the concept of a product with
is soft drink and we got some basic idea about our
project.
2) After analyzing the idea we discovered the history of
the product as well as some manufacturing companies.
3) Then comes one of the major task which is discovering
the 4 ps of marketing which includes all the concepts of
marketing i.e., product price place and promotion.
4) All this information was followed by preparing a
suitable questionnaire so we can effectively
communicate with the customer of the product.
5) After that we did survey among 2000 people for
gathering the information regarding our project.
6) Here comes the most difficult task of our project that is
analysis.
7) We made the graphical presentation in form of bi-variant data and semi variant data for easy comparison
and understanding. We have worked out the inferences
and interpretation of each graph to explain the fact.
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8) To sum up we concluded our project with all the
information that we found and our views about the
future of the market.
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Introduction
Introduction to soft drinks
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Soft drinks are part of beverage industry. Beverage industry
include milk, Juice, cold drinks, tea, coffee, alcoholic drinks,
mineral water etc. there are different companies which are doing
business in these different product.
Soft drinks are known as non alcoholic beverage containing
syrup essence or fruit concentrates that are mixed with carbonated
water.
Soft drinks are thirst quencher, hygienic and a drink of
enjoyment. Soft drinks industries are quit old. Today Pepsi and
coca-cola are the famous brands and both are multinational.
The production of soft drink industry is based on the
franchise system,where the parent companies supply the
concentrates brand name and know how. The franchise unit that isthe bottling unit supplies the production to the market.
Hence the bottlers become very important for the successful
operation of the soft drinks brand
The drinks are called soft drinks, only to separate them from
hard alcoholic drinks. This drinks do not contains alcohol &
broadly specifying this beverages, includes a variety of regulated
carbonated soft drinks, diet & caffeine free drinks, bottled water
juices, juice drinks, sport drinks & even ready to drink tea/coffeepacks. So we can say that soft drinks mean carbonated drinks.
Today, soft drink is more favorite refreshment drink than tea,
coffee, juice etc.
It is said that where there is a consumer, there is a producer
& this result into competition. Bigger the player, the harder it
plays. In such situation broad identity is very strong. It takes long
time to make brand famous.
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History
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The first marketed soft drinks (non-carbonated) appeared in the
17th century. They were made from water and lemon juice
sweetened with honey. In 1676, the Companies de Limonadiers of
Paris was granted monopoly for the sale of lemonade soft drinks.
Vendors would carry tanks of lemonade on their backs and
dispensed cups of the soft drink to thirsty Parisians.
In 1767, the first drinkable manmade glass of carbonated waterwas created by an Englishmen by Dr. Joseph Priestley. Three
years later, the Swedish chemist Torbern Bergman invented a
generating apparatus that made carbonated water from chalk by
the use of sulfuric acid. Bergman's apparatus allowed imitation
mineral water to be produced in large amounts.
In 1810, the first U.S. patent was issued for the "means of mass
manufacture of imitation mineral waters" to Simons and Rundell
of Charleston, South Carolina. Carbonated beverages did not
achieve great popularity in America until 1832, when John
Mathews invented his apparatus for the making carbonated water.
John Mathews mass manufactured his apparatus for sale to others.
The drinking of either natural or artificial mineral water wasconsidered a healthy practice. American pharmacists, who were
selling most of the mineral waters, started to add medicinal and
other flavorful herbs to the unflavored beverage. The early drug
stores with their soda fountains became a popular part of
American culture. Customers wanted to take the drinks home with
them and the soft drink bottling industries grew from the
consumer demand.
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Generations of soft drinks
In 1798: The term soda water was introduced.
In 1835: The 1st bottled soda water in U.S.
In 1886: Dr John s .Pemberton invented coca
cola in Atlanta, Georgia.
In 1898: Pepsi is invented by Caleb Bradham.
In 1957: The 1st aluminium can use.
In 1959: The 1st diet cola sold.
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In 1970: Plastic Bottles are used for soft drinks.
Marketing
Mix
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Introduction to Marketing Mix
According to the Peter DruckerBusiness has
two main functions, marketing and creativity.
Marketing and creativity produce results and
rest is cost.
This is an important concept in marketing. It
consist of 4 Ps that is product, place, price and
promotion. So it is known as 4 Ps of marketing
mix. It represents the sellers view of marketing
tools available for influencing or enrolling the
buyer to opt for their product.
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Product and price
Product is set of tangible and intangible
attributes, which may include packaging,
colour, price, quality & brand, plus the
sellers services, and reputation. A productmay be a good, a services, place, person, or
idea
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Price is the amount of money or other
items with utility needed to acquire a
ProductPrice is the basic regulator of the economic
system because it influences the allocation
of factors of production (labour, land &
capital).
Here are the four companies of soft drinks
1. Coca cola
2. Dabur
3. Pepsi co.
4. Parle agro
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COCA COLA
JOHN PEMBERTON
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Coca cola
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Product quantity
200 ml
250 ml
500ml
1 liter
200 ml
500ml
1.5 Liter
2-Liter
200 ml
500ml
1.5 Liter
2-Liter
Price
8.00
12.00
25.00
35.00
8.00
24.00
38.00
62.00
8.00
24.00
38.00
62.00
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Dabur India limited is Indias 4th Largest FMCG
Company.
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Dabur has been marketing its products in more than 50
countries all over the world.
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DABUR
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product quantity
1litre
1litre
1litre250 ml
Price
75.00
85.00
65.00
15.00
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Pepsi co.
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PRODUCT QUANTITY
250 ml
300 ml
1.5 Liter
2.25 Liter
Regular : 250 ml
1.5 Liter
2.25 Litre
200 ml
500 ml
1 Liter
2 Liter
PRICE
15.00
25.00
50.00
60.00
12.00
60.00
75.00
8.00
22.00
35.00
58.00
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Parle agro
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product Quantity
Frooti Pet 250 ml
Frooti 500 ml
Frooti Pet 1liter
Frooti 1.5liter
Appy Classic TetraPack 200 ml
Appy Classic Tetra
Pack 1000 ml
Appy Fizz 300ml
Appy Fizz 500ml
Appy Fizz 500ml
price
5.00
10.00
20.00
25.00
8.00
12.00
15.00
20.00
30.00
Parle agro Company ProfileBusiness Type Exporter , Manufacturer
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Primary
Competitive
Advantages
Products are manufactured under
the most hygienic conditions
The drinks are made available in
a Tetra Pak and Pet Bottles Healthy and nutritious alternative
which are also delicious
Access to best quality fruits
Strategically located
manufacturing facilities
State-of-the-art manufacturingplants
An extensive distribution
network
No of Staff 1250
Year of
Establishment1985
Export Markets USA, UK, Canada, Australia,
New Zealand, Singapore,
Malaysia, Mauritius, Maldives,
Zambia, Angola, Ghana
Memberships Agricultural and Processed FoodProducts Exports Developments
Authority (APEDA)
Federation of Indian Chambers
of Commerce and Industry
(FICCI)
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Project Exports Promotion
Council of India (PEPC)
Federation of Indian ExportOrganizations (FIEO)
Product Range FROOTI Mango Drink
APPY Apple Drink
APPY FIZZ Carbonated Apple
Drink
BAILLEY Packaged Drinking
Water
Confectionery Items MINTROX
Cinnamon Mint Flavor & Pepper
Mint Flavour and BUTTER CUP
Toffees
Standard
Certification
ISO certification
HACCP certification.
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PlaceIt includes making the product available to
the final consumers through the network of
various distribution channels.
Place in the context of marketing mix refers
to a set of decisions that need to be taken in
order to make the products available to the
customers for purchase and consumption.Making the products available to the
customers require development of channels
of distribution and physical distribution of
products.
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PROMOTION
Promotion is one of the four aspects of
marketing. Promotion comprises four sub
categories :
1. Advertising
2. Personal selling
3. Sales promotion
4. Publicity and public relations
The specification of these four variables creates
a promotional mix or promotional plan.
A promotional mix specifies how much
attention to pay to each of the four sub
categories,
and how much money to budget for each. A
promotional plan can have a wide range
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of objectives, including : sales increases, new
product acceptance, creation of brand equity,
Positioning, competitive retaliations, or creation
of a corporate image.
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Market
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Research
Marketing research is the systematic gathering,
recording, and analysis of data about issues relating
to marketing products and services. The goal of marketing
research is to identify and assess how changing elements
of the marketing mix impacts customer behaviour.
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Step 1: Problem Definition
The first step in any marketing research project is to define
the problem. In defining the problem, the researcher
should take into account the purpose of the study, therelevant background information, what information is
needed, and how it will be used in decision making.
Problem definition involves discussion with the decision
makers, interviews with industry experts, analysis of
secondary data, and, perhaps, some qualitative research,such as focus groups. Once the problem has been precisely
defined, the research can be designed and conductedproperly.
Step 2: Development of an Approach to the Problem
Development of an approach to the problem includes
formulating an objective or theoretical framework,
analytical models, research questions, hypotheses, and
identifying characteristics or factors that can influence the
research design. This process is guided by discussions with
management and industry experts, case studies andsimulations, analysis of secondary data, qualitative
research and pragmatic considerations.
'Step 3: Research Design Formulation'
A research design is a framework or blueprint for
conducting the marketing research project. It details theprocedures necessary for obtaining the required
information, and its purpose is to design a study that will
test the hypotheses of interest, determine possible answers
to the research questions, and provide the information
needed for decision making. Conducting exploratoryresearch, precisely defining the variables, and designing
appropriate scales to measure them are also a part of the~ 39 ~
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research design. The issue of how the data should be
obtained from the respondents (for example, by
conducting a survey or an experiment) must be addressed.
It is also necessary to design a questionnaire and asampling plan to select respondents for the study.
More formally, formulating the research design involves
the following steps :
1. Secondary data analysis
2. Qualitative research
3. Methods of collecting quantitative data (survey,
observation, and experimentation)
4. Definition of the information needed
5. Measurement and scaling procedures
6. Questionnaire design
7. Sampling process and sample size
8. Plan of data analysis
Step 4: Field Work or Data Collection
Data collection involves a field force or staff that operates
either in the field, as in the case of personal interviewing(in-home, mall intercept, or computer-assisted personal
interviewing), from an office by telephone (telephone orcomputer-assisted telephone interviewing), or through
mail (traditional mail and mail panel surveys with
prerecruited households). Proper selection, training,
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supervision, and evaluation of the field force help
minimize data-collection errors.
Step 5: Data Preparation and Analysis
Data preparation includes the editing, coding,transcription, and verification of data. Each questionnaire
or observation form is inspected, or edited, and, if
necessary, corrected. Number or letter codes are assigned
to represent each response to each question in the
questionnaire. The data from the questionnaires are
transcribed or key-punched on to magnetic tape, or disks
or input directly into the computer. Verification ensuresthat the data from the original questionnaires have been
accurately transcribed, while data analysis, guided by the
plan of data analysis, gives meaning to the data that havebeen collected. Univariate techniques are used for
analyzing data when there is a single measurement of each
element or unit in the sample, or, if there are several
measurements of each element, each RCH variable isanalyzed in isolation. On the other hand, multivariate
techniques are used for analyzing data when there are two
or more measurements on each element and the variables
are analyzed simultaneously.
Step 6: Report Preparation and Presentation
The entire project should be documented in a written
report which addresses the specific research questions
identified, describes the approach, the research design,
data collection, and data analysis procedures adopted, and
presents the results and the major findings. The findings
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should be presented in a comprehensible format so that
they can be readily used in the decision making process. In
addition, an oral presentation should be made to
management using tables, figures, and graphs to enhanceclarity and impact.
For these reasons, interviews with experts are more useful
in conducting marketing research for industrial firms and
for products of a technical nature, where it is relatively
easy to identify and approach the experts. This method isalso helpful in situations where little information is
available from other sources, as in the case of radicallynew products.
Secondary data analysis
Secondary data are data collected for some purpose other
than the problem at hand. Primary data, on the other hand,
are originated by the researcher for the specific purpose of
addressing the research problem. Secondary data include
information made available by business and government
sources, commercial marketing research firms, andcomputerized databases. Secondary data are an economical
and quick source of background information. Analysis of
available secondary data is an essential step in the problem
definition process: primary data should not be collected
until the available secondary data have been fully
analyzed.
Qualitative research
Information, industry experts, and secondary data may not
be sufficient to define the research problem. Sometimes
qualitative research must be undertaken to gain a
qualitative understanding of the problem and its
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underlying factors. Qualitative research is unstructured,
exploratory in nature, based on small samples, and may
utilize popular qualitative techniques such as focus groups
(group interviews), word association (asking respondentsto indicate their first responses to stimulus words), and
depth interviews (one-on-one interviews which probe the
respondents' thoughts in detail). Other exploratory research
techniques, such as pilot surveys with small samples of
respondents, may also be undertaken.
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K.S. SCHOOL OF BUSINESS
MANAGEMENT
MARKET RESEARCH ON SOFT DRINK
S.Y. - M.B.A
CONSUMER QUESTIONNAIRE
1.Name : ___________________________________2.Area : ___________________________________
3. Gender : Male Female
4. Age group (In year): < 15 15 - 35
35- 50 > 50
5. Occupation : Student Business
Service Profession
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House wife Other
6.Individual income (In Rs. Per month) :
Below 5000 5000 10000
10000 20000 20000 above
7.Do you consume soft drink?
Yes
No
If yes then,
Daily Monthly
Weekly Occasionally
If no then, (Give reason)
_________________
8. Which brand of soft drink are youaware of? ________________________________
9.For what purpose do you consume soft
drink? Energy Digest Enjoyment Taste Other_______
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10. Why do you like to use thisbrand?
Availability Price Scheme Quality Celebrity Endorsement Discount Taste Anyother__________
11.Give rank for the brand of soft drink as peryour consumption.
12. How much soft drink do you consume in
a day/week/month?
< 500 ml 0.5 to 1.5 ltr 1.5ltr above
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Coca cola
Pepsi
Thumps up
Mountain
Dew
Slice
Frooti
Limca
Fanta
7 up
Mazza
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13. Do you easily get the soft drink which
you want?
Yes No14. From where do you get soft drink ?
Malls Whole seller
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K.S. SCHOOL OF BUSINESS MANAGEMENT
S.Y. M.B.A
MARKET RESEARCH ON SOFT DRINKSRETAILER QUESTIONNIER
1. Name: ______________________________________
2. Area of shop: ________________________________
3. Which of the following brands of soft drinksdo you deal with?
( )Pepsi ( )Coca-cola
( )Parle-Agro ( )Other(Specify)________
4. Which are the highest selling brands of soft
drinks?
: _________________________________________
5. Which are the lowest selling brands of soft
drinks?
: _________________________________________
6. How long have you been dealing with the
following soft drinks?
Brand Name Time Period
Pepsi
Coca-cola
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Parle-Agro
Dabur
Other(Specify)_______
____
7. What is your monthly sale of soft drinks?
: _________________________
8. What is your profit margin on selling of soft
drinks?
: _______________________
9. Which kind of promotional offers does a
company undertake?
( ) Discount ( )Tie in
Promotion ( ) Coupon
( ) Free samples ( ) Lucky draws
( ) Other_______
10. Have you ever experience a decline in a
demand of soft drinks?
( )Yes ( ) No
11. Which are the common complaints
received from customers?
( ) Low quality ( ) High PH
level ( )High prices
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( ) Harmful for health ( )Anyother___________
12. Any benefits received by you from thecompany?
Mode
of
payme
nt
Credi
t
perio
d
Gift
s
Disco
unt
Tour
&
Travel
s
Other__
________
_
Pepsi
Coca-
cola
Parle
-Agro
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Dabu
r
Othe
r_______
13. Any suggestion ____________________________
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BrandName
Male
1 2 3 4 5 TotalCoca-cola
150 110 190 85 75 610
Pepsi 295 190 65 75 60 685Thumps
-up125 210 140 60 80 615
Mountain Dew
105 75 90 130 115 515
Slice 65 65 80 45 95 350Frooti 35 75 50 100 95 355Limca 10 20 45 130 90 295Fanta 5 15 65 85 80 250
7 up 35 75 75 90 95 370Mazza 40 30 65 65 80 280Total 865 865 865 865 865 4325
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From the above chart we can conclude that male
surveyed by us preferred Pepsi & Coca-Cola as
against Slice, Frooti and Limca respectively.
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From the above chart we can conclude that
female surveyed by us preferred Pepsi & Coca-
Cola against M.dew, 7 up and Limca
respectively.
Brand Below 15
~ 54 ~
BrandName
Female
1 2 3 4 5 TotalCoca-cola
115 115 55 95 65 445
Pepsi 170 95 65 40 80 450
Thumps-up 80 85 115 65 70 415
Mountain Dew
30 45 45 85 60 265
Slice 60 95 75 65 80 375Frooti 60 95 75 65 40 335Limca 25 30 65 70 90 230Fanta 40 40 75 90 95 3407 up 25 55 45 40 65 230
Mazza 89 40 74 79 54 340Total 695 695 695 695 695 3475
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Name 1 2 3 4 5 TotalCoca-cola
64 29 32 27 41 193
Pepsi 67 45 23 18 33 186
Thumps-up
17 71 26 7 26 147
Mountain Dew
7 11 19 20 23 80
Slice 37 45 52 33 57 224
Frooti 46 52 37 47 29 211
Limca 3 15 27 60 23 128
Fanta 7 16 33 53 37 146
7 up 9 23 28 37 40 137Mazza 69 19 49 24 17 178
Total 326 326 326 326 326 1630
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From the above data we can conclude that
Mazza & Pepsi are most preferred brands by the
age of below 15 consumers.
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Brand
Name
15-35
1 2 3 4 5 TotalCoca-cola
171 137 90 107 85 590
Pepsi 254 143 70 64 72 603
Thumps-up
116 170 167 95 87 635
Mountain Dew
88 95 79 154 114 530
Slice 47 63 66 53 90 319
Frooti 42 98 73 89 49 351
Limca 23 27 70 101 126 347
Fanta 32 24 74 70 91 291
7 up 36 78 82 53 65 314
Mazza 45 19 83 68 75 290
Total 854 854 854 854 854 4270
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From the above chart we can conclude that
Pepsi & Coca-Cola are the most preferred brands
by the age of 15 to 35 consumers againstThumps-up, Frooti, Limca & Fanta respectively.
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BrandName
Above 351 2 3 4 5 Total
Coca-cola
30 59 123 46 14 272
Pepsi 144 97 37 34 34 346
Thumps-up
72 54 62 23 37 248
Mountain Dew
40 13 39 41 38 171
Slice 41 51 37 24 26 179
Frooti 7 20 15 29 57 128
Limca 9 8 13 39 31 100
Fanta 6 13 36 52 46 1537 up 15 29 10 40 55 149
Mazza 16 36 8 52 42 154
Total 380 380 380 380 380 1900
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From the above chart we can conclude that the
consumers who consumed the Pepsi, Coca-Cola
& Thumps-up are satisfied most, while on the
other hand the consumers who consumed theother brands i.e. Frooti, Slice, 7 up, Mazza etc.
are less satisfied or average satisfied than the
Pepsi, Coca-Cola & Thumps-up.
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From the above data we can conclude that the
Pepsi, Coca-Cola, Thumps-up, M.dew and Mazza
are easily available in the market. On the other
hand Limca, Fanta and 7up are not easily
available in the market.
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BrandName
Yes No Total
Coca-cola
203 62265
Pepsi 373 92 465
Thumps-up
164 41205
Mountain Dew
115 20135
Slice 94 31 125Frooti 86 9 95Limca 23 12 35Fanta 36 9 457 up 57 3 60
Mazza 113 17 130
Total 1264 296 1560
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OccuptionConsumpti
on
Stude
nt
Busine
ss
Servi
ce
Professi
on
House-
wife
Tot
alDaily 56 0 24 6 0 86Weekly 84 11 17 12 3 127Monthly 122 27 77 39 27 292
Occasionally 513 102 267 88 85
1055
Total 775 140 385 145 115156
0
From the above data we can conclude that out of
1560 respondents 1055 people consume soft
drink occasionally. In which 513 are students.
~ 62 ~
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From the above information we can conclude
that most of the respondents consume soft drink
for the purpose of enjoyment.
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ConsumptionTimePeriod
1.5ltr
Total
Daily 200 175 15 390Weekly 95 125 25 245Monthly 605 215 75 895
Total 900 515 1151530
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From the above information we can conclude
that majority of the respondents consume less
than 500 ml of soft drink.
~ 65 ~
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~ 66 ~
BrandName
Availability
Price
Scheme
Quality
CelebrityEndorse
mentDiscount
Taste
Total
Coca-cola 104 12 9 34 33 6 67 265
Pepsi 223 5 16 17 57 52 95 465Thumps up 57 3 0 46 52 0 47 205
Mountaindew 40 11 2 21 3 0 58 135Slice 34 0 0 22 33 0 36 125Frooti 12 0 0 15 0 7 61 95Limca 13 6 0 10 0 0 6 35
Fanta 13 2 0 11 0 7 12 457-up 16 0 4 9 0 2 29 60
Mazza 26 4 1 13 7 0 79 130
Total 538 43 32 198 185 74 4901560
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From the survey conducted by us we canconclude that Pepsi is the most preferred brand
because of its availability and taste.
~ 67 ~
Brand PepsiParle-Agro
Coca-cola
Dabur
Other
Total
In % 37.6 9.53 33.5211.3
38.02
100Dealwith 598 154 542 183
1391616
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From the above information of dealers we came
to conclusion that majority of the dealers are
dealing with Pepsi and Coca-cola.
Brand PepsiCoca-cola
Parle-Agro
Dabur
Other
Total
In % 47.33 37 6.67 5.08 3.92 100~ 68 ~
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Sales 237 185 33 25 20 500
From the above information we can say that
Pepsi is highest selling brand among all the
brands available in the market.
~ 69 ~
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BrandDiscount
Scheme
Advertising
Other
Total
Pepsi 36 33 147 21 237Coca-
cola 23 12 56 94 185Parle-Agro 17 13 63 0 33
Dabur 4 7 14 0 25Other 9 1 10 0 20Total 90 75 225 110 500In % 18 15 45 22 100
From the above information we came to the
conclusion that advertisement is the majorsource of promotion.
~ 70 ~
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Limitations
This research has been carried out in
Ahmadabad city only so the result obtained may
not be true for other city.
More over the no. of people questioned was
very less with compare to population of
Ahmadabad so result may not be certain in all
the situations.
The variety in the lifestyle of people also affectsthe survey.
The information collected by us is limited
because of lack of money and time constraints.
The information obtained by us is used as
secondary data may not survey as anotherpersons objective.
Some people were unwilling to give response.
~ 71 ~
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As we all are doing this kind of research at the
first time, there can be some mistakes done by
us because of inexperience of such work.
Conclusion
As it is said that knowledge is important but it is
truly believed that Applied Knowledge is more
useful. So, here we like to conclude with the
heartfelt feeling of gaining of enormous knowledge
of how to establish and survive in the real business
world.
This task has been given us a break to sharpen our
management skill and trained us how to undergodifferent areas of business.
We have also learnt to survive in all the
circumstances by making appropriate decisions. This
project has given us improvement in our potential.
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As the soft drink companies is facing a tough
competition, the making of this project will be
helpful to the sellers of soft drink to know about the
taste and preferences of people and their
consumption of soft drink.
After conducting an extensive marketing research on
all aspects of stabilizing the soft drink, at last but not
the least, we like to conclude this project with the
satisfaction of its validity.
Webography & Bibliography
Wikipedia
Marketing management by Philip kotler
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THANK YOU
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