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This was a group presentation at the Washington State Joint Conference on Health. We talked about what social media is, why Public Health should use it, and how we at Clark County Public Health use it.
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socialmedia@clark.wa.govsocialmedia@clark.wa.gov
Social Media and Public Health Social Media and Public Health “How We Do it in the ‘couv’”“How We Do it in the ‘couv’”
What we’ll talk about…What we’ll talk about…
• Why, What and WhoWhy, What and Who
• Policy and ProcedurePolicy and Procedure
• Successful useSuccessful use
““Social SandiSocial Sandi””
““Keepin’ it Kool Keepin’ it Kool Kachina”Kachina”
““Digital Dollly”Digital Dollly”
The story begins…Why?The story begins…Why?
Once Upon a Time…Once Upon a Time…
““Social SandiSocial Sandi””
What is social media?What is social media?
8,000,000,0008,000,000,000
30,000,000,00030,000,000,000
1382%1382%
50,000,00050,000,000
24 HOURS24 HOURS
412.3 Years412.3 Years
What are people using?What are people using?
• FacebookFacebook
• TwitterTwitter
• MySpaceMySpace
• You TubeYou Tube
• BlogsBlogs
Who’s using Social Media?Who’s using Social Media?
““Social SandiSocial Sandi””
Public Use is ChangingPublic Use is Changing
Policies and ProceduresPolicies and Procedures
• Clark County Background on Social Clark County Background on Social MediaMedia
• Policy OverviewPolicy Overview– General Social Media PolicyGeneral Social Media Policy– Partner Notification Policy (draft)Partner Notification Policy (draft)
• Procedure OverviewProcedure Overview– Social Media Request FormSocial Media Request Form
““Keepin’ it Kool” Keepin’ it Kool” KachinaKachina
Clark County BackgroundClark County Background
• County wide social media work County wide social media work groupgroup
• H1N1 jump start on social mediaH1N1 jump start on social media• Public Health Work GroupPublic Health Work Group
–Policy and procedure Policy and procedure developmentdevelopment
–Roll out planRoll out plan
Pieces of Internal PolicyPieces of Internal Policy
POLICIESPOLICIESININ
PLACEPLACE PERSONALPERSONALUSEUSE
RECORDSRECORDSRETENTIONRETENTIONMESSAGEMESSAGE
APPROVALAPPROVAL
POSTINGPOSTING
Snap shot of Work Group ProcedureSnap shot of Work Group Procedure
• Weekly meetings Weekly meetings – New types of social mediaNew types of social media– Fine tune proceduresFine tune procedures– Planning (calendar)Planning (calendar)
• Duty OfficerDuty Officer– Shared Outlook Shared Outlook – New posts/approvalNew posts/approval– Responds to public Responds to public commentcomment
Social Media Request FormSocial Media Request Form
Social Media Roll Out PlanSocial Media Roll Out Plan
• Attended Leadership Attended Leadership Team and Management Team and Management Group meetingsGroup meetings
• Attended staff meetingsAttended staff meetings• Sent emailsSent emails• Workshop at all staff Workshop at all staff
trainingtraining
Policy for Partner NotificationPolicy for Partner Notification
• Efficient means of contacting Efficient means of contacting partnerspartners
• May only have screen nameMay only have screen name• Policy (in draft)Policy (in draft)
–ProceduresProcedures–Trained staffTrained staff–ConfidentialityConfidentiality
Be Successful!Be Successful!
• Where are we nowWhere are we now
• Where we’re goingWhere we’re going
• Samples of successSamples of success““Digital Dolly”Digital Dolly”
CCPH FacebookCCPH Facebook
CCPH TwitterCCPH Twitter
Who’s using Social Media?Who’s using Social Media?
Pill BoxPill Box
NACCHONACCHO
the girl effectthe girl effect
Next Steps for CCPHNext Steps for CCPH
• Messages from all Messages from all programs within the programs within the department.department.
• You Tube VideosYou Tube Videos• Collaborate with Collaborate with
community partnerscommunity partners• EvaluationEvaluation
Promoting Agency Social Media Promoting Agency Social Media
• Follow usFollow us• Encourage friends Encourage friends and family to follow usand family to follow us• Share social media Share social media links with colleagues links with colleagues & community partners& community partners• Add links to email signatureAdd links to email signature
Lessons LearnedLessons Learned
Follow your planFollow your plan
Think about resourcesThink about resources
It’s a processIt’s a process
Break out sessionBreak out session
• New to Social Media – SandiNew to Social Media – Sandi• Policy, Procedure Development – Policy, Procedure Development –
KachinaKachina• Expanding and improving Social Expanding and improving Social Media use - Dolly Media use - Dolly
QUESTIONS?QUESTIONS?
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