social_influence_action_plan

Social Media Influence Action Plan

Zoe Imber MBA2A

Social Media Action Plan  

for:    

S a i n t R o c h   H O T E L * * * * L U X E

C O U R C H E V E L ACTUAL ONLINE PRESENCE

• No Facebook page • No Twitter account • No Google+ professional page • No You Tube video • A well designed website • Localization on Google Maps • A mobile compatible website • Appears in Tripadvisor

OBJECTIVES

• Enhance visibility • Increase audience and transform followers into customers • Increase influence • Drive more revenue

I. Actions 1 – LISTEN

Monitor social medias to get unbiased consumer opinion about your brand, in real time.

• Set up Google alerts • Monitor real time feedback on forums and Twitter • Check customer reviews on Trip Advisor • Monitor social media platforms with a unique dashboard, Hootsuite • Use professional tool, Review Pro

2 – ENGAGE

Connect with people, dialogue with customers.

• Create a Facebook page • Create a Google+ professionalpage • Create a You Tube channel • Facilitate guest communities, create a blog for guests that joined your loyalty

program • Post comments about events, deals , contests • Make content easy to share • Welcome new fans or followers • Encourage postings and photo uploads • Thank people for photos, comments, reviews • Answer reviews

3 – INFLUENCE

Make it easy for people to discover and spread your message, influence consumer behavior.

• Expand touch points • Identify key influencers, that will be advocates of your brand • Develop loyalty programs • Measure your influence

II. Measure Your Social Media Influence

• Check the number of followers and fans • Check the number of “views”, “shared” and “like” • Test your popularity with Klout score • Track users online activities on your pages ( total visits, time spent on site,

page views ) with Google Analytics • Track your online reputation and quality performance with Review Pro

III. Existing hotels online actions