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SOCIAL SELLING 101CONTENT AND ENGAGEMENT ARE THE NAME OF THE GAME
TODAY’S SESSION OVERVIEW
Introductions
What you will learn today
Type a question in the “Question” box
Frances VirgilioField Business Consultant, Florida
Sean WheelerField Business Consultant, Georgia
SOCIAL MEDIA: AN ESSENTIAL TOOL IN EVERY MARKETER’S TOOLBOX
CONTENT 101
FACEBOOK: FAMILY, FRIENDS & … VACUUMS
THE GREAT DEBATE:
TO PITCH … OR …TO ENGAGE?
THE ANSWER: A BALANCE OF CURATED CONTENT
THE ANSWER: A BALANCE OF CURATED CONTENT
Engage with a Poll Heartwarming Share Inspirational Quote Promote a Product
SO WHAT SHOULD YOU TRACK?
SOCIAL SELLING
ONLINE REVIEWS: THE NEW TRUSTED RETAILER TOOL
ONLINE SHOPPING: REVIEWS ARE KING
REPUTATION MANAGEMENT
INSTAGRAM: THE FASTEST-GROWING SEGMENT OF SOCIAL SHOPPING
THE MIGHTY HASHTAG: INCREASING YOUR VISIBILITY
RULES OF THE HASHTAG
HASHTAG: ONLINE SEARCHING MEETSCREATIVITY
HASHTAGGINGFOR EXPOSURE & TRACTION
STORIES: DYNAMIC CONTENT FOR INSTAGRAM & FACEBOOK
SHOPPING INSTAGRAM
PINTEREST: A MODERN-DAY VISION BOARD
PINTEREST:A SUCCESS STORY
PINTEREST:BY THE NUMBERS
BUILDING BRAND IMAGE & CONSUMER ENGAGEMENT WITH SOCIAL MEDIA
WHEN THE RELATIONSHIPS COME FIRST, THE BUSINESS FOLLOWS
WHERE ARE YOU ON THE WORLD WIDE WEB?
Help consumers find your shop quickly.
There are more than 70 search engines and directories and social networks.
Having an eBiz account with FTD helps you create daily deal messages in local listings. Boost your sales among consumers searching for a local florist.
With a Google My business listing you eliminate confusion and lost sales due to incorrect business listings.
Receive alerts when online reviews to your business are published so you can quickly respond to and share reviews to boost consumer confidence.
What is your eBiz scan reveal? How many listing are inaccurate?
Scan your listings at http://www.ftdi.com/onlinemarketingservices/ebizmarketing.htm
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WHAT DOES THE SCAN SHOW?
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EMAILING TO CUSTOMERS STILL IMPORTANT?
Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company. ... The same study also shows that the buying process happens 3 times faster than in social media. You NEED to be in both spaces.
Your email marketing should strive to do the following:
• Commercial: These strategies are considered to be the most traditional and are intended to increase impulsive behavior when announcing promotions or a new product.
• Loyalty: In order to retain customers, this type of campaign aims to promote their relationship with the brand or company, in order to generate more sales.
• Informational: These campaigns are intended mainly to inform clients, for example about future events or to get feedback on a particular service or product.
• Location: This is a strategy used to inform people about the location of the physical store, so that they can go in it and become customers.
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EMAIL MARKETING CAMPAIGNS FOR $49
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HOW TO AVOID FACEBOOK JAIL AND ALGORITHMS
Always work Facebook like it was designed If your Mom or family are the only ones commenting on your post…. Only a portion of your followers see your comments Back in the day all your friends saw your post
Key to being successful on Facebook is posting original content that includes images!
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TIPS TO INCREASING YOUR FACEBOOK ALGORITHMS
Post at least 2x a day: best times are early morning 7-9am and evening 5-8pm Make sure your promotional posting is juicy! Spend time mingling and interacting with others on Facebook Don’t post links that take followers away from your page Make sure your professional profile is complete Post quality content that gets engagement Try a Facebook watch party Create videos
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MORE WAYS TO BEAT THE FACEBOOK ALGORITHM
Do not use engagement bait! Have conversations if you host a live video on Facebook Ask your fans to set your page to be seen first Unfollow other florists Remove any unanswered friend requests Words you should avoid in videos or on Facebook: “share,” “like,” “enter to win,”
“giveaways,” “tag,” or “sold #” Create content that is share-worthy, be an expert (e.g. how to care for flowers, this
is what it means when you send yellow roses, etc.)
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STAYING CURRENT ON INSTAGRAM
Name game Take a picture with this arrangement in our shop National Days Dog posts What’s popular Stories/Highlights Post 3-6 times a day
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Questions?
Contact Us:
Sean Wheeler – Georgiaswheeler@ftdi.com 630-210-4315
Frances Virgilio – Floridafvirgilio@ftdi.com 630-432-5437
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