SOCIAL NETWORKING STUDENT AFFAIRS MARKETING BY BRIANNA SERRANO

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OVERVIEW

•Why Social Networking?

•Methods of Social Networking

•Facebook-Brand Page

•Facebook Group Pages/Advertisements

•Twitter

•Foursquare

•Best Practices

•The “Do Nots”

•Costs

•Questions?

WHY USE SOCIAL NETWORKING?

•Outreach to students, alumni, staff, and faculty.•Promote Events•Promote organizations/groups•Promote Resources•Many people use it

METHODS OF SOCIAL NETWORKING

• Facebook• Brand Page• Advertisements• Surveys (events, activities, organizations, etc.)• Outreach• Group Pages (organizations, interns, etc.)

• Twitter• Posts • Questions from clients (Direct Message and advertise with

other organizations.)

• Foursquare• Claim Spaces• Common Spaces advertisement

FACEBOOK-BRAND PAGE• Create one for Center/Unit• Cannot Change name of Page (Only Twitter)

• Questions Create Polls about events.

EX: Are you coming to X event tonight? EX: What resources do you use the most in the LGBTA SRC? EX: What type of events would you want to see during Pride

Week?• Page “Insights”• Gives information about demographics of active fans• Sex, Age, activity (dates), who shared, stories with most hits,

location• Activity development

INSIGHTS

FACEBOOK-BRAND PAGE CON’T• Outreach• Outreach where your clients are• Students: THON, Student Activities, PRCC, Student

Groups• Alumni: Alumni Groups, Penn State main page• Email Listservs to advertise Page• Contests, EX: “If we get 50 “Likes”=Pizza Party”• Publications: Post Preview article for OutRider

FACEBOOK-BRAND PAGE CON’T

• Brand Page vs. Friend Page• Only “Subscribers” can see the Friend Page posts.• Insights in Brand Page-What is/isn’t being liked• Advertising• Unlimited amount of Fans vs. 5,000 for Friend• Friend one=Only human, may be removed from Facebook• Shows to friends when people interact with Page-more

advertising

• EX: Betty Ann wrote on the Wall of the “LGBTA SRC” click “Like”

FACEBOOK-GROUP PAGES/ADVERTISING

• Encourage Student Orgs to Create Groups• Volunteer for Events• Come to Events• Advertise for Events• Message all members

FACEBOOK-GROUP PAGES/ADVERTISING CON’T

•Advertisements• $5/day, $0.30/click “Like”• The better performs, the cheaper ($0.30/click v.

$0.10/click)-can remove if not performing• Pop-up ads on right side• Target Location-Zip code, key words, age, gender,

Relationship status, attraction, education • Create ad-unique picture, unique catch line• Facebook will make suggestions/critique

FACEBOOK ADS

FACEBOOK ADS CON’T

FACEBOOK CON’T

TWITTER• Posts• 140 Characters or less• Use Short URLs: Goo.gl• Includes Shortened URL (5 Characters) and QR Codes

“.qr”

• Direct Message people

• Update groups affiliated with Center

• Changeable Name

SHORTEN URLS: GOO.GL

QR IMAGES

FOURSQUAREClaim Center, if one exists• Google: “Foursquare Brand Page”• Take control of Venue “Do you manage this venue? Claim

here”• Create Brand Page• Add pictures, create posts as Center

Tips• Leave tips at locations (campus, community, etc.)• Remind people about LGBTA SRC• EX: The LGBTA SRC loves X Sandwich at Joegies!

Events-”Create event and say “Having party at X”-will show on Twitter, Facebook if linked

FOURSQUARE LOCATIONS

FOURSQUARE CLAIM

MANAGING SOCIAL NETWORKING SITES

• Hoot Suite-Free Schedule posts-specific

times, days, dates set up at beginning of

week-do not need to have open

• Crowd Booster-Free Twitter When people are most

active (days, times) ”How are my tweets

doing?” Past week specifications on

each Tweet When to post

HOOTSUITE

CROWD BOOSTER

BEST PRACTICES FOR SOCIAL NETWORKING

• Use Photos

• Post Articles (will put up photos)

• Blogs• Sync to Facebook and Twitter if has RSS feed

• Peak Times of Activity

• Manage Content • Delete inappropriate content

• Use Management tool• At least Insights on Facebook

THE “DO NOTS” OF SOCIAL NETWORKING

• Never Post Single Status Make Unique (Picture, Question, Event, etc.) Engage clients

• No more than 10 posts/day Once per hour is ideal

• Do not post on “15s” and “45s”

• Post Various Stories Do not post same story more than twice Post headlines at Peak times

COSTS OF SOCIAL NETWORKING

• Time • Most time-creating pages, advertising pages• Managing Networks

• 3 hours/week-beginning and end of week• Schedule posts

• Money• Advertisements on Facebook

• $5/day or 0.30/click-set your own price

THANK YOU

• The Washington Blade !

QUESTIONS?• Brianna Serrano

• 101 Boucke Building

• (814) 863-1248

• bcs206@psu.edu