View
23
Download
1
Category
Preview:
Citation preview
SOCIAL MEDIA
VIRTUAL REALITY
AUGMENTED REALITY
Kuusamo 11.4.2016
INDEX
★ A quick dive into social media
★ The next big thing: Virtual and augmented reality
○ History
○ Why now
○ Who’s in the game
○ How it works
○ Possibilities
Channels
WHAT'S IT ALL ABOUT
★ A place to share a story or experience
Micro Storytelling in Short
Tell a story
● What you’re doing
● What you’re learning
● A look behind the scenes
● About your customersBe
● Real
● For the good cause
● Stunt
● Shareable
Engagement campaign
A place for good and bad feedback
Reshaping the public image…
Goes horribly wrong.
And wrong…
And wrong.
Congratulations post that shows Delta’s Twitter team doesn’t know where Ghana is...
KLM - How to spread happiness and get known
https://www.youtube.com/watch?v=pqHWAE8GDEk
Chipotle: Behind the scenes
Urban Hilton Weiner - Pay With a Selfie
TOMS sharity campaignsharing + charity
Finnish talent
Finnish talent
DO:
- Plan, Do, Check, Act
- MEASURE, use SMART-metrics
- Engage in conversations
- Mobile first
- Sell a story
DONT:
- Publish bad quality
- Irrelevant content
- Exactly same content in different
channels
- Spam huge amount of pictures
from one event
Wild card - Guess how many saw it in few days?
NEXT BIG THING?
“Virtual reality is a computer technology that
replicates an environment, real or imagined, and
simulates a user's physical presence and
environment in a way that allows the user to
interact with it.” (Wikipedia)
Virtual Reality
SOURCE GIZMODO.COM
“Augmented reality (AR) is a live direct or indirect
view of a physical, real-world environment whose
elements are augmented (or supplemented) by
computer-generated sensory input such as sound,
video, graphics or GPS data. … As a result, the
technology functions by enhancing one’s current
perception of reality.” (Wikipedia)
Augmented Reality
● Early attempts at virtual reality: panoramic paintings
● 1836 Stereoscopic pictures
● 1930’s Science fiction story predicting modern virtual
reality
● 1950 Morton Heilig’s sensorama
● 1960’s First HMD
● 1990’s First virtual reality games
● 2010’s New coming, huge investments by Facebook
etc. Everyone getting ready for platform war
History: 1800 - 2016
What has changed?
The technology has existed for a while already but...:
Computing power
Mobile devices
Cameras
Data transferring
Why now?
Everyone is involved
Healthcare
● Now: Reducing use of medicine with Snow world
● Pain requires conscious attention.
● Opioids (morphine) are not enough for controlling burn pain
● Future?
○ Rehabilitation; stroke, physiotherapy, remote therapy
○ Fear treatment
○ Mental Health Care
Entertainment, traveling, gaming…
What else?
But why?
Simplified: yellow
means experiencing
painhttps://www.hitl.washington.edu/projects/vrpain/
Easy and intuitive to use
&
No instructions needed
90 years old grandma
Source: YouTube
DEMO TIME
Notice facial movement around eyes after the
experiment - almost all ~100 test subjects have the
same facial expression afterwards: they smile with their
eyes. Probably because of the light.
EVERYWHERE
● Industry
● Gaming
● Education
● Healthcare
● Rehabilitation
● Traveling
● and the list goes on…
GO TO: www.peilivision.fi/demo
https://www.facebook.com/Facebook360/
http://tinyurl.com/youtube360videos
Translating signs
Where can it be used?
Virtual reality
● 360 videos
● Interactive virtual reality marketing
● Sneak peek to the experience of the actual travel
● "Why do people go on TripAdvisor? Because they want to get a better feel for the place.”
Augmented reality
● Guidance
● Identifying plants
● City tour with augmented reality glasses. Includes history data, people from the past wandering around in AR
Where can it be used - traveling?
Future of traveling?
Price
VR
Experience
Photos: wareable.com
Price vs. VR experience
Samsung GEAR VR Oculus Rift HTC Vive Playstation VR Google Cardboard
Head-mounted display
(separately 100 €, usually
bundled)
High-end smartphone (650
€ - 850 €)
No external controllers
Seated or standing
VR Exp: Decent
Head-mounted display (700
€)
High-end computer (1000 €)
Extra: hand-held controllers
(~300 €)
Head tracking
Seated, standing, leaning
VR Exp: Good / Excellent
Head-mounted display (1000
€)
High-end computer (1000 €)
2 hand-held controllers
included
Head tracking, room space
tracking
Seated, standing, moving
VR Exp: Excellent
Head-mounted display (500
€)
Playstation 4 (350 €)
PS4 Camera (60 €)
Extra: DUALSHOCK PS4
controllers (included in PS4)
Head tracking
Seated, standing, leaning
VR Exp: Good
Head-mounted display (30 €)
Smartphone (150-900 €)
BONUS: Do-It-Yourself
Seated, standing
VR Exp: Basic
Photos: wareable.com
Comparison of VR Gadgets
360 degree video
- GoPro rig
- Special cameras
Interactive VR(games, education etc.)
- Software Development Kits (SDK)
- A lot of designing and programming
Solutions to create VR-experience
Nokia OZO
Matterport
camera
GoPro rig
WeMakeVR
Falcon
1. Remember Social media campaigns that
went south?
2. Nausea - individual experience
3. Addictions
4. Safe environments
5. Impact
Do things with high quality!
Final warnings
X Heads:
- www.xheads.fi
- www.xheads.fi/kuusamo
Peili Vision
- www.peilivision.fi
We’re here to help.
Recommended