Social Media USE OF SOCIAL MEDIA BY CHILD HELPLINES

Social MediaUSE OF SOCIAL MEDIA BY CHILD HELPLINES

Facebook world

Teen Social Networking Use

• 73% of teens are on a social network• The average teen has 201 Facebook friends• 37% send messages to friends every day

What Teens do on Facebook

• 86% of social network-using teens comment on a friend's wall

• 83% comment on friends' pictures• 66% send private messages to friends• 58% send IM or text messages using the

site• 52% send group messages

• Worldwide, there are over 1.5 billion active Facebook users.

• 4.5 billion likes generated daily

• 700 million people log onto Facebook daily

• There are 819 million mobile active users

• Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.

• Facebook users are 53% female and 47% male

• Age 25 to 34, at 29.7% of users, is the most common age demographic

Social MediaWHAT CAN IT DO FOR YOU?

• Social Listening – Searching and Learning• Social Media Monitoring• Assessment of opinions and trends

• Social Conversation – Communication and Exchange• Engagement with others

• Social Marketing – Attracting and Keeping Interested• Messages• Campaigns

• Social Analytics – Data Collection and Reflection• Everything is recorded and documented• Deeper understanding of every process

• Social Influence – Making Change Happen• Shaping the agenda for social dialogue• Advocacy

Social Listening – Searching and Learning

• Social Media Monitoring• Assessment of opinions and trends

#StopChildAbuse

Social Conversation – Communication and Exchange

• Engagement with others

CHI Facebook Page

Social Marketing – Attracting and Keeping Interested

• Messages• Campaigns

Social Marketing – Attracting and Keeping Interested

• Updates• Activities pics

Childline Thailand Facebook Page

Social Analytics – Data Collection and Reflection

• Everything is recorded and documented• Deeper understanding of every process

Social MediaSOME EXTRA STUFF

POI Mapper by Plan Thailand

POI Mapper by Plan Thailand

Mobile Communication Platforms

CHIAsia-Pacific

Communication Channel

smirnoffbox@gmail.com

Thank you!