Social Media @univgroningen 12/31/2013 | 1 Jessica Winters International Marketing & Social...

Social Media @univgroningen

04/10/23 | 1

Jessica Winters•International Marketing & Social Media

Univerity of Groningen

› 400 year old Research University

› Bachelor, Master, PhD› 28,000 students› 4,000 international students› Over 90 degree programmes

in English

| 2

Social networks University of Groningen

3

Why social media?

› Contact› Presentation› ‘Community’

› ‘Branding & recruitment’› Market research› ‘Social Listening’

04/10/23 | 4

04/10/23 | 5

Facebook Facts› 70% of the internet population uses Facebook› 400 million users daily› Length average FB visit: 37 minutes› Average social media user is member of 2 social networks

(Europe)› 48% of the 18-34 year olds checks FB when waking up› FB growth among students worldwide: 74%› 36% of FB users says something about a ‘brand’

› 65% students would take a pay cut if they would get social media freedom in return

04/10/23 | 6

04/10/23 | 7

04/10/23 | 8

04/10/23 | 9

04/10/23 | 10

• Approx. 50 University of Groningen-related FB Pages

• Approx. 50 University of Groningen-related FB Groups

• @univgroningen – 6,000 followers• Approx. 30 University of Groningen -

Twitter accounts

04/10/23 | 11

Do’s and don’ts

04/10/23 | 12

Content – EdgeRank

04/10/23 | 13

04/10/23 | 14

› Be honest and open› Be responsive › Be ‘personal’› Take your fans/followers serious› Don’t be cooler than you are› Don’t censor› Don’t spam› Don’t be pushy› Don’t be lazy› Do not try to regulate or control…

04/10/23 | 15

Best & some not too great practices

04/10/23 | 16

04/10/23 | 17

04/10/23 | 18

04/10/23 | 19

04/10/23 | 20

04/10/23 | 21

04/10/23 | 22

04/10/23 | 23

04/10/23 | 24

04/10/23 | 25

04/10/23 | 26

04/10/23 | 27

Thank you and goodbye on:

04/10/23 | 28

Questions?

j.t.k.winters@rug.nl