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Using LinkedIn & social media to
manage your career
How you will benefit from todays session
Learn how LinkedIn, Facebook & Twitter can determine your
future
Build relationships with
potential employers
Create & raise your personal brand profile
Create a business or skill & share it with millions of people globally
1/10th of a Second Is All It Takes to Blow It
Those new year’s or pics on Facebook
That throw away Tweet after a
beer or 2
A slight lack of etiquette on
LinkedIn with a potential employer
Every time you communicate with
someone who could influence
your career
Twitter 40,000 years ago was a cave painting
We hunted and killed today, it was good.
The update was…
Create business
opportunities
Network locally & globally
Create an engaging brand
profile
Build relationships with useful
contacts
Promoting expertise
Resource & learning
Employment opportunities
Benefits
X Don’t SellaBuild Relationships
a Engage
A business network based on 3 degrees of
separation Build relationships, get referrals, network
with previously unobtainable
contacts
161+ million members
26 million members in Europe/UK – fastest growing
region with 9m+ members
Huge, free contact database
Global Shop Window
What is
3rd
2nd
1st
You
Growing your network through 3 degrees of separation
How your “Shop Window” should look
What does your shop sell?
What else do you have to offer?
Network with those who share your skills
Who else has been to your shop?
Linking others to you
Network with others like you
Network with your potential
employers
Learn and shareInstantly expand
your business network.
Why groups are your secret weapon
Groups
Groups
Advanced Search
Advanced Search
Twitter is a social ‘messaging ‘ tool
It enables you to send & receive short
messages of 140 characters called
‘tweets’
These tweets are all publicly visible by
default
On average 400 million tweets are
sent per day from half a billion users
23.8 Million Twitter accounts in
UK
This means in theory you can engage in conversation with
anyone else on Twitter – globally
Twitter – Build Relationships Online
Listen out for opportunities & engage
Create an interesting &
engaging personal brand – maybe
write a blog
Observe how others tweet &
interact
A mix of ordinary conversations – chit chat, share useful
content & offer advice
Follow useful contacts & retweet or
comment on their tweets
Help others & join conversations. Give
out tips & useful knowledge. Link to
good content – your own & others
What do I say?
Social media site – 901 million active users – 75% are
outside of the US1 million new UK members each
month
Average user has 130 friends and is connected to 80
community pages, events and groups
Age profiles from 13 years +
Fastest age growth 35 years +
2 billion+ pieces of content (web links, news stories, blog
posts, photo albums) shared each day
2nd most trafficked website
after Google
Facebook – Build communities – checked out by recruiters
Customer Service
Product development
Create communities &
build loyalty
Reaching new clients
through adverts
Increase traffic to websites
Share News
Generate awareness
Benefits
Quality
TrustBetter Referrals
Easier Maintenance
Quantity
Wider SearchVisibility
Reach
Who to network with
Managing the ‘Noise’
Consider using a 3rd party tool to ‘manage’ social media
like Hootsuite
‘Listen’ for keywords that apply to your
expertise & respond
Organise people you follow on Twitter &
Facebook contact into lists
‘Don’t’ get sucked in or it will consume all your time. Set plans & diarise rigidly
Don’t expect to read every tweet & status
update – its impossible
Social Media time management
Success
Goals
Planning
Market your skills to potential
employers for free or very low cost
Easily find specific business contacts and
‘shake hands’ with them
Learn and share useful via useful resources found
online
Helps determine your own future
Social Media Allows you to…
www.linked2success.co.ukinfo@linked2success.co.uk
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