Social media tips to avoid a risk management nightmare

Social Media: Tips to Avoid a Risk Management Nightmare

ACUITY FORUMS’ EXECUTING SOCIAL MEDIA 2010

AgendaBackground

Issues

Governance strategies

Policy development

Ensuring privacy

Private vs. public information

Leaking information

Dealing with outside issues

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ContextInternal

External

Personal

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Background - ExternalProfiles on most platforms

Social networking

Facebook

LinkedIn

Plaxo

Stumble Upon

etc.

Wikis: Wikipedia, etc.ForumsBlogs

X employees

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IssuesConfidential information

FinanceSecurityPrivilegeSecrets

Intellectual Property

Reputation

Liability

Time theft

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RealityIndividuals

High usageUser-friendlyTrendy and viral

Low understandingLawsImpactsUnderlying technologies

TechnologiesUncontrollable

AnonymityThird party

Unavoidable“Right”

Last “forever”

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Background - InternalInteractive and customizable intranet

Look and feelWidgets

Productivity

News

Wikis

Forum

Internal blog

Human capital management

Metacrawler

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IssuesConfidential information

FinanceSecurityPrivilegeSecrets

Intellectual Property

Reputation

Liability

Time theft

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RealityTechnologies

ControllablePartial anonymityIn-housePrivilege

Moderated

IndividualsLower usage

ImpactPartial anonymity

Better understandingEducation Policy Laws

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Solution = Policies integration

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Data classification• Confidential• Internal use• Public

Communication• Language• Content• Respect

Document retention• Periods depends on

information and platform

Security• Access

Code of conductRead and signed annually

Web-based education

Solution = TechnologyNo

Print ScreenshotSaveEmail

LogLimited access

History

Traceability

Username

Password

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Next step...Engaging with the outside

Service providers and vendorsCustomers

UsesCorporation

Communication

Notice

Promotion

Publicity

R&D

Customers

Comments

Complaints

Ideas

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Privacy issues

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PIPEDA reviewPart and Schedule 1

Private sectorGovernment

Privacy Act

Personal informationAbout an identifiable individual…who is an employeeExcluding business id information

In the course of commercial activity

Collected, used or disclosed

Key ConceptsConsentLimited collectionLimited useSafeguards

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Different casesLoyalty and whistleblowing

“My employer sucks”“My employer violates the law”“My Department wastes the government’s money”

Identity and opinionI work for Department X and I

like to sleep with animals hate big corporationsam telling you that 1 + 1 = 3

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No contractual leverageHow to deal with

former employeesanonymous publications

SolutionsBreach of confidenceDefamation & intentional interferenceCopyright and TM infringementBreach of statuteBreach of special covenant

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Questions?