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SMiLE Toronto 2014
Social Media for Lions
Tips and Tricks
Social Media for Lions
Tips and Tricks
Tom Van Kerschaver Chairman SMiLE Lions Club Brugge Maritime – Belgium
Why Social Media
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks For and against
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Why Social Media
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Connect with others
www.lionssmile.org
Share • ideas • activities • events • interest
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Public Relations
www.lionssmile.org
Social Media Tips & Tricks Future members
SMiLE Social Media for Lions by Lions www.lionssmile.org
Our members and future members are out there on Facebook, Twitter and other social media sites
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Familiar tools used differently
www.lionssmile.org
Everything is easy to share
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks The World is changing
www.lionssmile.org
Mobile technology Revolution is just beginning
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Revolution…?
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Exaggerating…?
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Pay by text message
www.lionssmile.org
M-Pesa
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Project Loon – Internet for all
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Project Loon
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Project Loon
www.lionssmile.org
Project loon
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks e-learning
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks e-Health
www.lionssmile.org
Turn the problem around, “Instead of asking the doctor, ask the patient.”
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks e-Health
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Digital Illiteracy
www.lionssmile.org
DIGITAL
ILLITERACY
Social Media for Lions Manual The SMiLE way…
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Let’s get started
www.lionssmile.org
Social Media Tips & Tricks First step
• Make up your mind, make a plan!
• Plan for long distance
• Assign a responsible (PR, Social Media)
SMiLE Social Media for Lions by Lions www.lionssmile.org
Social Media Tips & Tricks Google Gmail
Get a Club Gmail account (Don’t use your personal account)
SMiLE Social Media for Lions by Lions www.lionssmile.org
• Completely Free • Centralize all club mails in one account • Use it to register on all Social Media
platforms • One password to remember • Only one account to pass on • Google Sync for Mail clients
Social Media Tips & Tricks Google Extras
SMiLE Social Media for Lions by Lions www.lionssmile.org
>>> SMiLE Presentation | Planet Google <<<
• Free • Mac & PC • iPhone & Android versions
Social Media Tips & Tricks Google Drive
SMiLE Social Media for Lions by Lions www.lionssmile.org
• 15 gig (Native Google Doc formats do not count) • Share (Gmail account needed) • Online cooperation • Google Drive sync tool (works like dropbox)
(use ‘Visual Subst’ to create a local drive L: - subscribe to SMiLE blog) lionssmile.org/smile-blog
Centralize Club Docs
Social Media Tips & Tricks Google Groups
SMiLE Social Media for Lions by Lions www.lionssmile.org
Mail group
• Never forget anyone • Always correct email addresses • Administered by club secretary
mylionsclub@googlegroups.com
Social Media Tips & Tricks Create accounts
SMiLE Social Media for Lions by Lions www.lionssmile.org
Use your Gmail account to register social media platforms. Never use your personal address
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Facebook
www.lionssmile.org
Tips
• Post information and pictures about club meetings and service projects. • Ask open-ended questions of your fans. • Pay attention to what your fans say. • Respond to fan comments. • Invite your contacts to join your Page. • Follow other community organizations and leaders on Facebook. • Create events
Useful links
Instructions to create a personal profile Instructions to create a club/district Facebook Page Facebook Vanity URL Facebook Help Center
>>> SMiLE Presentation | Facebook 101 <<<
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Twitter
www.lionssmile.org
Tips
• Ask questions. • Invite your contacts to connect with your account. • Retweet messages by others to build relationships.
Useful links
Twitter Help Center Instructions to create a personal profile Instructions to create a club/district profile
>>> SMiLE Presentation | Twitter 101 <<<
Social Media Tips & Tricks Using images
SMiLE Social Media for Lions by Lions www.lionssmile.org
• Respect copyrights • Use official Lions logo's (LCI website, license, CI) • Ask permission to use pictures of people (especially children
Official Lions Clubs International Logos
Social Media Tips & Tricks Images labeled for noncommercial reuse
SMiLE Social Media for Lions by Lions www.lionssmile.org
Google Images – Filter on image license tool
Read more on the SMiLE Blog...
Social Media Tips & Tricks Images – other resources
SMiLE Social Media for Lions by Lions www.lionssmile.org
http://www.lionssmile.org/free-getty-stockphotos-social-media/
Free Lions Artwork
Lions Clubs Marketing & Promotional Images
Free links to stockphotos
Buy stockphotos
http://www.istockphoto.com/ http://www.gettyimages.com/
Social Media Tips & Tricks Royalty free music
SMiLE Social Media for Lions by Lions www.lionssmile.org
youtube.com/audiolibrary
Prevent blocked video’s! Download background music for your videos. For free.
Social Media Tips & Tricks Create a website
SMiLE Social Media for Lions by Lions www.lionssmile.org
Create a website • Responsive • Don’t forget the sharing buttons
• E-Club house • Google Sites • WordPress.com • WordPress.org
Social Media Tips & Tricks e-Clubhouse
SMiLE Social Media for Lions by Lions www.lionssmile.org
e-Clubhouse
• Easy to use • Home page: Meeting times, location,
calendar, links to LCI resources • Calendar page • Club project page • Photo Gallery page • Contact us page • Up to 5 extra pages • Members-Only
homepage: password protected, club directory, emails, newsletter, polling, …
www.e-clubhouse.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Websites: other
www.lionssmile.org
Google Sites**
Blog websites
Tumblr* Blogger** WordPress.com** WordPress.org*** (Self hosting)
>>> SMiLE Presentation | Blogging 101 <<<
>>> SMiLE Presentation | Planet Google <<<
Social Media Tips & Tricks Start basic SEO
SMiLE Social Media for Lions by Lions www.lionssmile.org
Social Media Tips & Tricks Basic SEO hygiene
SMiLE Social Media for Lions by Lions www.lionssmile.org
Basic SEO hygiene
• Use Keywords (Lions SMiLE, Blueprint, behind the scenes)
• Do not overfill with keywords (Lions Clubs International, SMiLE, Blueprint, Google, Gmail, Tools, tips and tricks, Social Media)
• Use Title and Header styling like header1 or (<h1></h1>, header2 or <h2></h2>
Social Media Tips & Tricks Basic SEO hygiene
SMiLE Social Media for Lions by Lions www.lionssmile.org
Basic SEO hygiene
• Name your grahics! not ‘L14_ab54ek6.jpg’, but ‘BBQ Lions Club Brugge.jpg’
• Use ALT where possible (Also use by reading software for visual impaired people)
• Example ‘Lions volunteers planting trees ’
smile-logo.jpg SMiLE-logo.png smilelogo_900_Menu.png
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks How SMiLE did it
www.lionssmile.org
www.lionssmile.org/smile/smile-blueprint/
.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks What to post/write
www.lionssmile.org
Some good ideas for posts
• An up close look at one of your service projects • Report on donations, activities, etc. with photos and video • The benefits of being a Lion • A member profile • Testimonials about your club • Information about volunteering
Social Media Tips & Tricks Domain name
SMiLE Social Media for Lions by Lions www.lionssmile.org
www. .org
www.freeweb.com/lcbruggemaritime lcbruggemaritime@yahoo.com
www.e-clubhouse.org/sites/lcbruggemaritime lcbruggemaritime@hotmail.com
www.wordpress.com/lcbruggemaritime lcbruggemaritime@gmail.com
• As little as 30$/year • Custom e-mail address • No change of publications print
and online when changing
2010 2012 2014
www.lcbruggemaritime.be
info@lcbruggemaritime.be chairman@lcbruggemaritime.be secretary@lcbruggemaritime.be protocol@lcbruggemaritime.be webmaster@lcbruggemaritime.be
>>> SMiLE Presentation | Social Media <<<
Social Media Tips & Tricks Newsletters
SMiLE Social Media for Lions by Lions www.lionssmile.org
Social Media Tips & Tricks Mass Mailing
SMiLE Social Media for Lions by Lions www.lionssmile.org
Anti Spam Laws
2002 European Union Directive on Privacy and Electronic Communications 2003 United Kingdom Privacy and Electronic Communications (EC Directive) Regulations 2003 United States CAN-SPAM Act
Mass Mailings
• No unsolicited email • Recipients Opt-in regime • Sender return address authentication • Include a valid physical address • Subscriber must have access to his personal data • Unsubscribe option
>>> SMiLE Presentation | Mass Mailing <<<
Online Ticket selling Examples
Social Media Tips & Tricks Selling tickets online
SMiLE Social Media for Lions by Lions www.lionssmile.org
• Free events free • 2,5% ticket value + $0,99 per ticket (max fee $9,95) • If Credit Card used + 3% per transaction • SEO integration, MailChimp, Facebook • QR code ticketing
• Free events free • 2,95% ticket value + $0,99 per ticket • Payment processing
• Free events free • 2,95% ticket value + $0,99 per ticket • Payment processing
Social Media Tips & Tricks Selfie tickets…
SMiLE Social Media for Lions by Lions www.lionssmile.org
Social Media Tips & Tricks Lions Eventbrite examples
SMiLE Social Media for Lions by Lions www.lionssmile.org
Free
Paying
Online Fundraising Type of…
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Online Giving
www.lionssmile.org
Social Media Tips & Tricks Donate buttons
SMiLE Social Media for Lions by Lions www.lionssmile.org
No PayPal account needed to Donate!
Service that allows you to accept payments • Bank account payments • Credit card payments
Online transactions commission 2.9% + $0.30 per transaction ($3.20 / $100)
2.2% + $0.30 per transaction for 501(c)3 ONLY ($2.50 / $100)
Social Media Tips & Tricks Donate Button Example
SMiLE Social Media for Lions by Lions www.lionssmile.org
Lions Club of Rutherford (NJ)
Social Media Tips & Tricks Google Wallet
SMiLE Social Media for Lions by Lions www.lionssmile.org
www.google.com/nonprofits/onlinebasics/
Social Media Tips & Tricks Online Donation Example
SMiLE Social Media for Lions by Lions www.lionssmile.org
Donors pay a 2.75% transaction fee on the donation. Charity(s) receive 100% of the donation
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Mobile Giving
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Text Giving
www.lionssmile.org
Social Media Tips & Tricks Text Giving Example
SMiLE Social Media for Lions by Lions www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Crowd funding
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Crowd funding
Why
www.lionssmile.org
• Fundly platform fee 4.9% + credit card processing fee 3.0%. • US only
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Case study: Lions Denmark
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Case study: Lions Denmark
www.lionssmile.org
http://butik.lions.dk/
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Online fundraising
www.lionssmile.org
About Fees
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks 501(c)3 ???
www.lionssmile.org
…If you're a 501 (c ) (3) organization, you are qualified to receive a reduced service fee…
www.google.com/intl/en/grants/domains.html
…If you are a 501(c)(3) or 501(c)(4) nonprofit organization and already have an approved Causes organization profile…
Online Fundraising The basics…
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Don’t Advertise
www.lionssmile.org
• Number 1 Service Club in the world • Almost 100 years old • 1.35 million members • 45,922 Lions Clubs • 208countries
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Marketing vs Public relations
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Marketing vs Public relations
www.lionssmile.org
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Public relations & Social Media
www.lionssmile.org
Public relations is in the DNA of Social Media
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Public relations & Social Media
www.lionssmile.org
Tom
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Word of Mouth
www.lionssmile.org
People trust people It’s called word-of-mouth!
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Word of Mouth
www.lionssmile.org
Social Media = Word-of-mouth + Internet
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Don’t Advertise
www.lionssmile.org
• Number 1 Service Club in the world • Almost 100 years old • 1.35 million members • 45,922 Lions Clubs • 208 countries
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Behind the scenes
www.lionssmile.org
Show the people behind the scene
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Show pictures
www.lionssmile.org
Show pictures & emotions
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Tell stories
www.lionssmile.org
Tell stories
SMiLE Social Media for Lions by Lions
Social Media Tips & Tricks Tell stories
www.lionssmile.org
Tell stories
Social Media Tips & Tricks Fundraising conclusions…
SMiLE Social Media for Lions by Lions www.lionssmile.org
• No promotion • Behind the screens • Pictures of people • Stories & emotions • Show what others give • Keep informing after the funding • Make everything sharable
Social Media Tips & Tricks Useful resources
SMiLE Social Media for Lions by Lions www.lionssmile.org
Lions SMiLE Making the difference…
www.lionssmile.org | info@lionssmile.org
Social Media Tips & Tricks SMiLE website - Blog
SMiLE Social Media for Lions by Lions
SMiLE Blog lionssmile.org/smile-blog/
‘Lions & Social Media’ related articles. Subscribe to get new blog articles via email.
www.lionssmile.org
www.lionssmile.org | info@lionssmile.org
Social Media Tips & Tricks SMiLE website – Social Media Directory
SMiLE Social Media for Lions by Lions
Ask SMiLE lionssmile.org/ask-smile
Ask Social Media related questions and get answers from SMiLE team members or other Lions
www.lionssmile.org
www.lionssmile.org | info@lionssmile.org
Social Media Tips & Tricks SMiLE website – Social Media Directory
SMiLE Social Media for Lions by Lions
SMiLE Social Media Directory lionssmile.org/social-media-directory/
Search the Social Media Directory to find out what other Lions across the world are doing
www.lionssmile.org
www.lionssmile.org | info@lionssmile.org
Social Media Tips & Tricks SMiLE website – Social Media Directory
SMiLE Social Media for Lions by Lions www.lionssmile.org
Listing n° 1000
www.lionssmile.org | info@lionssmile.org
Social Media Tips & Tricks SMiLE website – Social Media Directory
SMiLE Social Media for Lions by Lions www.lionssmile.org
Toronto Lions Clubs
www.lionssmile.org | info@lionssmile.org
Social Media Tips & Tricks SMiLE website – Resource Center
SMiLE Social Media for Lions by Lions
SMiLE About SMiLE SMiLE Members Join SMiLE SMiLE Blueprint Pictures Video-Zone FAQ
Knowledge Center Categories Social Media for Lions Social Media Directory Facebook Twitter Google+
Downloads Seminar Presentations Flyers/Leaflets Lions Artwork SMiLE Artwork
Blog Full Blog News Featured Clubs Social Media Conventions Events Cyber Lions Tools Trivia
Social Media Directory About All Categories HQ Multiple Districts Districts Clubs Cyber Clubs
Links Useful Links E-Clubhouse LionNet Blogs to Read
Convention 2014 International Convention Toronto, Canada
2013 Europa Forum Istanbul Turkey
2013 International Convention Hamburg, Germany
2012 Europa Forum Brussels, Belgium
Discussions Lions & Social Media Social Media Directory Cyber Lions
Click headers to visit the website
www.lionssmile.org
www.lionssmile.org | info@lionssmile.org
SMiLE Contact Toronto Social Media Seminars
SMiLE Social Media for Lions by Lions
Full presentation available on the SMiLE Website lionssmile.org/conventions/2014-international-convention-toronto-canada/
www.lionssmile.org
www.lionssmile.org
info@lionssmile.org
www.lionssmile.org | info@lionssmile.org
facebook.com/lionssmile
@Lions_Smile
LionsSmile
SMiLE Contact Get in touch
SMiLE Social Media for Lions by Lions www.lionssmile.org
www.lionssmile.org | info@lionssmile.org
SMiLE Copyright notice
SMiLE Social Media for Lions by Lions www.lionssmile.org
All copyrightable content, whether text or graphics, as well as the selection and arrangement of all materials (including information in the public domain), and the
overall design and concept of this presentation are copyright ©2014 by the Lions Club International (LCI) SMiLE core team.
Permission is granted to download and print this material for members of Lions Clubs only for the purpose of viewing, reading, and retaining for reference or
promoting social media within the LCI organization. Any other usage, especially copying, distribution, retransmission, or modification of information or materials of this presentation, whether in electronic or hard copy form, or the usage outside of
Lions Clubs International, without the express prior written permission of the SMiLE core team, is strictly prohibited.
You can contact the LCI SMiLE core team and it's chairman, Tom Van Kerschaver, by sending an e-mail to: info@lionssmile.org
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