Social Media: The Ins, outs and how-to's to position your organization

SOCIAL MEDIA: THE INS, OUTS AND HOW-TO'S TO POSITION YOUR ORGANIZATIONIABC South Carolina – Professional Development Workshop / June 5, 2012

Inbound v. Outbound Marketing

Full infographic: http://www.pamorama.net/2012/03/31/inbound-marketing-vs-outbound-marketing-infographic/

Inbound v. Outbound Marketing

200 million Americans have registered their phone numbers on the "Do Not Call" list

86% of people skip TV advertisements

44% of direct mail is never opened

Inbound v. Outbound Marketing

Inbound Marketing Benefits Costs 62% less per

lead than traditional outbound marketing

Generate more revenue

Inbound Marketing/Social Media Tools

Blogging: Just Do It Advantages

Increases SEO Keep target audiences informed/latest

information Allows for interaction and two-way

conversations Comments, blog roll

Platforms Wordpress, Blogger, Tumblr

Small businesses

that blog get 55% more website visitors.

Blogging: Who to Watch Best Western: You Must Be Trippin'

Blogging: Who to Watch HomeGoods: OpenHouse

Blogging: Who to Watch Feeding America Blog

Micro-blogging: AKA Twitter

Twitter: What It Looks Like

Twitter Terms Tweet – 140 characters max! Re-tweet Friend/follower Following Hashtag (#)

i.e. #smallbiz #IABCSC #socialmedia @ - for mentioning or replying

Twitter: Getting Started Picking a username

Maximum of 15 characters Adding a photo and bio

10x more likely to be followed after adding a photo

8x more likely to be followed after adding a bio

Finding folks to follow Be followed

Twitter: Best Practices Choose a unique, spam-free handle Optimize SEO with links Use keywords in bio Create your own keywords Use no more than 3 hashtags per tweet Reply when appropriate

Using @ vs .@

Twitter: Who's Doing It Best? Kodak @KodakCB Southwest Airlines @SouthwestAir Zappos @Zappos Home Depot @HomeDepot American RedCross @RedCross

Facebook

Facebook: What It Looks Like

Facebook: What It Looks Like

Facebook: What It Looks Like

Facebook Terms News feed Status Like Comment Friend/friend request Timeline

Facebook: Getting Started

Facebook: Best Practices Optimize cover photo and profile picture Organize apps Use the "Highlight" feature Add milestones Publish and highlight visual content

Facebook: Who's Doing It Best? Using the Highlight feature; pinning to

the top Starbucks

Identifying milestones Livestrong

Cover photo Fanta Red Bull

Susan G. Komen for the cure

LinkedIn

LinkedIn: What It Looks Like

LinkedIn: What It Looks Like

LinkedIn Lexicon Connections Invitations (to connect) Groups Company profiles

LinkedIn: Getting Started & Best Practices

Personal pages Complete profile

(100%) Customize your URL Add custom websites Use keywords in your

headline Link to your Twitter

account Make your profile

visible Join groups

Company pages Find your page and

verify information Assign admins Post status updates Add a link to your blog Start a group

New Trends

Pinterest

Pinterest: What It Looks Like

Pinterest Phrases Pin Pinner Pinboard Repin

Pinterest: Best Practices Avoid self-promotion Post interesting visual content Engage with others – like or comment on

pins Use hashtags (#)

Pinterest: Who's Doing It Best Mashable – Infographics Chobani yogurt General Electric (GE)

Badass Machines #GEInspiredMe campaign

YouTube

YouTube: Best Practices Diversify content Games, not contests

YouTube: Who’s Doing It Best

Nike GoPro

Helmet camera POV videos University of Phoenix Online

Student testimonials Home Depot

How-to videos

QR Codes

Social Media Management Tools TweetDeck

Manages Twitter, Facebook, MySpace, LinkedIn, Foursquare and Google Buzz

Best for managing 4-5 accounts Hootsuite

Supports Twitter, LinkedIn, Foursquare, MySpace and WordPress

Better stats available for $ CoTweet

Assigns responsibilities for follow-ups/replies Supports Twitter and Facebook

Analytics Facebook Insights Twitter search Bitly LinkedIn premium accounts SocialMention Google Analytics

Additional Resources Mashable HubSpot

Inbound Marketing University Social Media Examiner

Questions?

Contact Me Lauren Todd 864/324.6342 laurendeckertodd@gmail.com