SOCIAL MEDIA: THE INS, OUTS AND HOW-TO'S TO POSITION YOUR ORGANIZATION IABC South Carolina –...
Preview:
Citation preview
- Slide 1
- SOCIAL MEDIA: THE INS, OUTS AND HOW-TO'S TO POSITION YOUR
ORGANIZATION IABC South Carolina Professional Development Workshop
/ June 5, 2012
- Slide 2
- Inbound v. Outbound Marketing Full infographic:
http://www.pamorama.net/2012/03/31/inbound-marketing-vs-outbound-marketing-infographic/
- Slide 3
- Inbound v. Outbound Marketing 200 million Americans have
registered their phone numbers on the "Do Not Call" list 86% of
people skip TV advertisements 44% of direct mail is never
opened
- Slide 4
- Inbound v. Outbound Marketing Inbound Marketing Benefits Costs
62% less per lead than traditional outbound marketing Generate more
revenue
- Slide 5
- Inbound Marketing/Social Media Tools
- Slide 6
- Blogging: Just Do It Advantages Increases SEO Keep target
audiences informed/latest information Allows for interaction and
two-way conversations Comments, blog roll Platforms Wordpress,
Blogger, Tumblr Small businesses that blog get 55% more website
visitors.
- Slide 7
- Blogging: Who to Watch Best Western: You Must Be Trippin'
- Slide 8
- Blogging: Who to Watch HomeGoods: OpenHouse
- Slide 9
- Blogging: Who to Watch Feeding America Blog
- Slide 10
- Micro-blogging: AKA Twitter
- Slide 11
- Twitter: What It Looks Like
- Slide 12
- Twitter Terms Tweet 140 characters max! Re-tweet
Friend/follower Following Hashtag (#) i.e. #smallbiz #IABCSC
#socialmedia @ - for mentioning or replying
- Slide 13
- Twitter: Getting Started Picking a username Maximum of 15
characters Adding a photo and bio 10x more likely to be followed
after adding a photo 8x more likely to be followed after adding a
bio Finding folks to follow Be followed
- Slide 14
- Twitter: Best Practices Choose a unique, spam-free handle
Optimize SEO with links Use keywords in bio Create your own
keywords Use no more than 3 hashtags per tweet Reply when
appropriate Using @ vs.@
- Slide 15
- Twitter: Who's Doing It Best? Kodak @KodakCB Southwest Airlines
@SouthwestAir Zappos @Zappos Home Depot @HomeDepot American
RedCross @RedCross
- Slide 16
- Facebook
- Slide 17
- Facebook: What It Looks Like
- Slide 18
- Slide 19
- Slide 20
- Facebook Terms News feed Status Like Comment Friend/friend
request Timeline
- Slide 21
- Facebook: Getting Started
- Slide 22
- Facebook: Best Practices Optimize cover photo and profile
picture Organize apps Use the "Highlight" feature Add milestones
Publish and highlight visual content
- Slide 23
- Facebook: Who's Doing It Best? Using the Highlight feature;
pinning to the top Starbucks Identifying milestones Livestrong
Cover photo Fanta Red Bull Susan G. Komen for the cure
- Slide 24
- LinkedIn
- Slide 25
- LinkedIn: What It Looks Like
- Slide 26
- Slide 27
- LinkedIn Lexicon Connections Invitations (to connect) Groups
Company profiles
- Slide 28
- LinkedIn: Getting Started & Best Practices Personal pages
Complete profile (100%) Customize your URL Add custom websites Use
keywords in your headline Link to your Twitter account Make your
profile visible Join groups Company pages Find your page and verify
information Assign admins Post status updates Add a link to your
blog Start a group
- Slide 29
- New Trends
- Slide 30
- Pinterest
- Slide 31
- Pinterest: What It Looks Like
- Slide 32
- Pinterest Phrases Pin Pinner Pinboard Repin
- Slide 33
- Pinterest: Best Practices Avoid self-promotion Post interesting
visual content Engage with others like or comment on pins Use
hashtags (#)
- Slide 34
- Pinterest: Who's Doing It Best Mashable Infographics Chobani
yogurt General Electric (GE) Badass Machines #GEInspiredMe
campaign
- Slide 35
- YouTube
- Slide 36
- YouTube: Best Practices Diversify content Games, not
contests
- Slide 37
- YouTube: Whos Doing It Best Nike GoPro Helmet camera POV videos
University of Phoenix Online Student testimonials Home Depot How-to
videos
- Slide 38
- QR Codes
- Slide 39
- Social Media Management Tools TweetDeck Manages Twitter,
Facebook, MySpace, LinkedIn, Foursquare and Google Buzz Best for
managing 4-5 accounts Hootsuite Supports Twitter, LinkedIn,
Foursquare, MySpace and WordPress Better stats available for $
CoTweet Assigns responsibilities for follow-ups/replies Supports
Twitter and Facebook
- Slide 40
- Analytics Facebook Insights Twitter search Bitly LinkedIn
premium accounts SocialMention Google Analytics
- Slide 41
- Additional Resources Mashable HubSpot Inbound Marketing
University Social Media Examiner
- Slide 42
- Questions?
- Slide 43
- Contact Me Lauren Todd 864/324.6342
laurendeckertodd@gmail.com