Social media sword and-the-script

Social Media…Who Cares?

Why should I care?• It’s a revolution • Social media is #1 activity on the Web• Twitter had 90 million Tweets a day• If Facebook were a country…

“Wow,” says the skeptic. “That’s awesome.”…But really why should I care?

We (you and I) should care because…

…there’s a good chance our…

…customers are using it…

…and promoting our content

…and trying our products

…and asking questions

…and weighing their options

…and offering praise

…and sometimes, er, criticism

…but with engagement

…outweighs and outshines

But if we engage people they might…

• Follow us on Twitter• Click on our link• Read our news release• Tweet our YouTube video• Comment on our blog• Become our fan on Facebook• Watch our Webinar• Book mark our contributed article • Take our phone call• Listen to what we say• Believe us when we say it

...or even, buy our product

…or donate to our cause

…or join our association

…or sign our petition

…or give us their vote

Resources:

• How to get executive buy-in for social mediahttp://www.swordandthescript.com/2010/05/how-to-get-executive-buy-in-for-social.html

• Emerging faces of social media contenthttp://www.swordandthescript.com/2010/03/evolving-faces-of-social-media-content.html

• Sales leads from social mediahttp://www.swordandthescript.com/2010/07/sales-leads-from-social-media.html

www.swordandthescript.com

@Frank_Strong