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© 2012 Regalix Inc. Confidential, All Rights Reserved
2
Reach Factor IS important
Online Population
121 million
Facebook45
million
Twitter18
million
YouTube11
million
G+10
million
Pinterest18
million
© 2012 Regalix Inc. Confidential, All Rights Reserved
Awareness
• Brand
• Product
• Services
Engagement
• Two-way communication
• Page Monitoring
• Viral Campaigns
Lead Generation
• Ads
• Engagement Model
• A/B Testing
Social Media Objective
4
© 2012 Regalix Inc. Confidential, All Rights Reserved
Access
Strategize
Create
Protect
Participate
Share
Engage
Monitor
5
Social Media Framework
© 2012 Regalix Inc. Confidential, All Rights Reserved
Lead Generation
Brand Loyalty
Build Awareness
6Social Media ROI Calculator
6
© 2012 Regalix Inc. Confidential, All Rights Reserved
7Edge Rank Says it all!
7
Edge Rank – In 2013, on average, only about 17 percent of a business page’s posts show up in a fan’s news feed
© 2012 Regalix Inc. Confidential, All Rights Reserved8
H a p p i e s t M i n d s &
T i t a n – G a m e C h a n g e r P l a n s
© 2012 Regalix Inc. Confidential, All Rights Reserved
9
Business Goals – What it should be!
Alignment with corporate goals and customer goals.
Trigger the conversation -Boost/sponsored/promoted
Curate competitive information
Identify and connect with Experts
Encourage Employee feedback
© 2012 Regalix Inc. Confidential, All Rights Reserved
10
Content Generation – What it should be!
Information,Analysis,Queries,Entertainment
Fifty Character Headline. Three Sentence Body
Add Drama to the content to make it more interactive
Embrace Viral and generic Hashtags
Mention about a product and a service to send traffic
© 2012 Regalix Inc. Confidential, All Rights Reserved
Create a stream on Twitter with popular hashtags
Make a Twitter list of influencers in the industry
Connect our Social Media ROI Back to our Business Goals
1. Reach
2. Site traffic
3. Leads generated
4. Sign-ups and conversions
5. Revenue generated
Determine & promote the campaigns with right budget – Sponsored story, Boost post, Promoted Tweets, Event promotion, Promote Page
Review Results and Set Goals according to the report structure
Invest heavily on the Paid promotion
Keep it simple
11
Benchmark Goal – The way it should be planned l Happiest Minds
© 2012 Regalix Inc. Confidential, All Rights Reserved
Invest heavily on the Paid promotion
Leverage new platforms – Instagram,Vine,Pinterest,SnapChat
Promote some customer friendly applications on Social Media Platforms like Trial Rooms,
Gift your friend , The Buddy Program, Titan Wish list etc
Tone of the messaging needs to be peppy and quirky
Timely and result driven campaigns needs to be implemented frequently
Active Voice
Add Drama to the content to make it more interactive
Cross promotion on various platforms
Competitor Analysis is a must
12
Benchmark Goal – The way it should be planned l Titan
© 2012 Regalix Inc. Confidential, All Rights Reserved
13
Is B2B industry boring – Not anymore!
Infographic
Video tutorials
Ebooks
Contests
News of the Hour
Interviews
Ask the Experts
Referral Program
GV count
© 2012 Regalix Inc. Confidential, All Rights Reserved
14
Rules of the Social Media Game
Game of Thrones
Type of content Time of
posting
Frequency of posting
React Fast
Graphic design for
every posts
Video ProductionAssign a
Team with roles
Be an Influencer
Influencer Outreach
Hangouts
Emotional Appeal
Unexpected Hook
© 2012 Regalix Inc. Confidential, All Rights Reserved
15
NBD– Golden rules to follow!
Competitor’s Stats
Traditional Marketing Vs Social Media
Scare them with the Keyword phrases
Case studiesSocial Media
Listening
© 2012 Regalix Inc. Confidential, All Rights Reserved
16
2015 – The way forward
Prediction #1: Investment in Social Media will Become a Necessity, not a Luxury
Prediction #2: Google+ will Become a Major Factor
Prediction #3: Image-Centric Networks Will See Huge Success
Prediction #4: We’ll Witness the Rise of Micro-Video
Prediction #5: LinkedIn Will Become a Major Player for B2B Business Growth
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