Social Media Presentation - White Hat

SOCIAL MEDIATaylor Sutton

Why social media?

There are 2.3 billion active social media users.

And growing.

Facebook• 400 million global users, and growing.• Users spend most of their time on Facebook

than any other social platforms.• 49% of users like a Facebook page to support

the brand. • Builds brand loyalty and reputation through

relevant content and posts. • Average users: 25-45 years old. • 60% female, 40% male.

Twitter• 500 million people visit each month.

• Average user follows 5 businesses.

• 80% have mentioned a brand in a tweet.

• Great when sharing breaking news, updates, contests, promotions, etc.

• Immediate feedback.• Average users: 18-29 years old.

• 50% female, 50% male.

Instagram (my favorite)

• There are over 400 million Monthly Active Users.

• Over 80 million photos are uploaded each day and 3.5 billion likes each day.

• 75% say they take action after being ‘inspired’.

• Organic Instagram performs almost as well as ads.

• Average user: 18-29 years old. • Focus on fun stuff you are doing and what makes your business look amazing.

The options are

endless…

LinkedIn• Has 400 million members.• 100 million of those access the website on a monthly basis. • 27% of users are 30-49 years old.• 24% of users are 50-64 years old.

2016 Trends• Live stream aka REAL reality TV. • Buy buttons. • More personalization and more niche targeting.

Manage• There are different platforms for managing social media. • Hootsuite - most widely used. • Plan out releases and posts. • Analytics allow you to see what resonates and gain insight. • Gives you ideas. • Potential reach. • And more.

Engagement• Contests (Starbuck’s

#WhiteCupContest)• Causes.• Current events. • Calls to action. • Leverage hashtags. • Interact with other user’s content. • Use SEM/SEO.• Video.

Call to Action• Encourages and suggests.• Adds interest.• Because…what is a simple click going to hurt.

#Hashtagging & @Tagging• Hashtagging

• Allows you to geo target. #AustinTexas• You can use already trending hashtags to your

advantage. • A unique hashtag can spark attention.• Keep it short and sweet and use capitalization.

• Tagging • Can help spark audience interest by tagging

someone/something relatable to them. • Gets your name out there.

SEO & SEM• Brings viewers to social media pages.• SEO- Search Engine Optimization

• Promote through organic search.• Natural views.

• SEM- Search Engine Marketing • Pay per Click (PPC) – pay for each click.• Sponsored links; typically, say ‘ad’ next

to them.

The Lowdown • Reserve at St. Charles Bay

• Lowest likes on Facebook (1,561).• Only on Facebook.

• Reserve at Lake Travis • Second most likes on Facebook (9,886).• Only on Facebook.

• Palmilla Beach• Has the most likes on Facebook (11,576).• On Twitter, Flickr, Pinterest, Instagram, Facebook & Twitter.

Why so blue?• Blue represents intellect and communication.• Most popular color in the world. • Combined with white = simplicity and clarity. • LinkedIn, Facebook, and Twitter use different shades of blue.

Works• http://www.slideshare.net/wearesocialsg/digital-in-2016• http://www.socialmediatoday.com/social-networks/kadie-regan/201

5-08-10/10-amazing-social-media-growth-stats-2015• https://blog.twitter.com/2015/testing-promoted-tweets-on-our-logg

ed-out-experience• https://www.instagram.com/press/?hl=en• https://blog.linkedin.com/2015/10/29/400-million-members• http://venturebeat.com/2015/10/29/linkedin-now-has-400m-users-b

ut-only-25-of-them-use-it-monthly/• http://sproutsocial.com/insights/social-media-trends/• http://blog.capterra.com/hootsuite-competitors-9-other-social-medi

a-management-alternatives-to-consider/

Works• http://mashable.com/2013/09/18/hootsuite-beginners-guide/#6u2c9UjhDgqA