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This presentation was developed for ALFA Farmers Federation Annual Meeting, August 2010.
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Potential of Social Media in Agriculture
Anne Mims Adrian, PhDaadrian@auburn.edublog.anneadrian.comtwitter.com/aafromaa
slideshare.net/aafromaa
What is Social Media?Any media connected to the Internet which enables interaction between two or more people.
WHAT MAKES SOCIAL NETWORKING WORK?
Behind every profile, tweet or tag: real people, genuine intentions, quality contentSource: Social media playbook,2009 Eloqua Corporation
Farmers’ Use of Internet
47% spend 5+ hours per week online62% have sent or received text messages
during the past year 85% indicated that they visit Web sites
related to their farm operation76% check manufacturers' Web sites
2009 Agriculture New Media Usage Study (large corn and soybean growers, Nicholson Kovac, Inc.) http://www.prweb.com/releases/Nicholson-Kovac/AgMedia-Study/prweb2767974.htm
Farmers’ Most Popular Internet Uses
EmailWeather Market reports
“Early adopters who are influencers in their communities are already engaged in exploring new media platforms."
2009 Agriculture New Media Usage Study (large corn and soybean growers, Nicholson Kovac, Inc.) http://www.prweb.com/releases/Nicholson-Kovac/AgMedia-Study/prweb2767974.htm
Social Networks (in millions)
Facebook Users
US Facebook User
US Social Network Users
US Population
500
128
147.36
307
EXAMPLE FACEBOOK PAGE
http://www.facebook.com/GDFmilk?ref=ts
Answer “What is happening?”
Share thoughts.
Share links.
Ask questions.
Answer questions.
…in 140 characters or less.
Twitter stats
2008 2009 2010
4% of US Internet users6 million
11% US Internet users11 million
15% US Internet users18 million
Twitter stats
92.4% of Twitter users follow fewer than 100 other Twitter users.
emarketer.com/Article.aspx?R=1007271
Inside Twitter An In-Depth Look Inside the Twitter World
Twitter stats
Social, conversational, responsive, & timely.
Convenient with applications & hashtags.
@FollowFarmer is a list of ag people who use Twitter.
dataforag.com/followfarmer.a5w
YouTube
95.4 million videos (May 2009)
2 billion videos viewed each day (May 2010)
More video is uploaded in 60 days than all three major U.S. networks created in 60 years.
24 hours of video uploaded every minute.
thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ & thefuturebuzz.com/2009/07/10/future-marketing-trends/& http://www.website-monitoring.com/blog/2010/05/17/youtube-facts-and-figures-history-statistics/
Farmers’ Videos
Will Gilmer Water n Poo ...a song about nutrient management youtube.com/watch?v=SAUw9GO6tgE
Jeremy Freitas on cotton farming in the Central Valleyyoutube.com/watch?v=A6V3gQNoJCQ
Stuck Sprayer youtube.com/watch?v=0I3HanCPMXg Steve Chapman youtube.com/watch?v=CB87eeEXHD8
Farmers’ Videos
Kansas Wheat Harvest 09 Butler County, KS youtube.com/watch?v=nU7XBkVNTKc
Stuck combine, St. John, Kan. youtube.com/watch?v=_PEtVE02T5s&feature=related
2009 Picking Cotton - DEJ Turner Farms youtube.com/watch?v=BHE82R4i2Vo
Cotton season 2009 youtube.com/watch?v=CJcdSuoS4AY
Blogging
farmertimes.blogspot.com/
Blogging
Martin Family Farms, Illinois martinfamilyfarms.typepad.com/martin_family_farms_blog/
Ag Forums & Social SitesAg Talk www.newagtalk.comCombine Forum combineforums.proboards.com/Agriculture.com community.agriculture.com/
and agriculture.com/promotion/farmers-future_536-pr6885
HayTalk: haytalk.com/ Ag Loop: agloop.com/Tractor Focus: tractorfocus.com/content/
Listen
What is being said on the web www.google.com/alerts
Know what is being said on Twitter search.twitter.com
Twitter stats
Participate
Become part of the community
flickr.com/photos/davidkohlmeyer/3393520471/
Be Real
Staying current & learning of agricultural practices & community, cultural, & political issues
Share information and ideas and learn from other farmers
ReferencesBrogan, Chris, Audience or Community chrisbrogan.com/audience-or-community/ Hunt, Tara, The Whuffie Factor Kleinschmidt, Andy, Agriculture in Van Wert County, Ohio agvanwert.wordpress.com/ Scott, David Meerman, The New Rules of Marketing and PR The Social Network Roadmapglobalhumancapital.org/?p=675
Why Are Marketers So Bad At Measuring Social Media?blogs.forrester.com/marketing/2009/11/why-are-marketers-so-bad-at-measuring-social-media.html?cm_mmc=Ask-_-twitter-_-twitter-_-8275664
ResourcesBeginners Guide for Social Media collaborate.extension.org/wiki/Beginners_Guide_to_Social_Media_in_Extension Social Media Playbook: 2009 Eloqua Corporationhttp://www.slideshare.net/Eloqua/eloqua-social-mediaplaybookpublic-4525846
Ohio Farm Bureau Social Media Guideofbf.org/uploads/social-media-guide.pdf
Social Media Tips and Ideas: Put together for presentation for Extension County Directors urbangarden.posterous.com/social-media-tips-and-ideas
Resources
Monsanto bloggershttp://blog.monsantoblog.com/about-the-bloggers/
Common Craft Twitter in Plain Englishhttp://www.youtube.com/watch?v=ddO9idmax0o Common Craft Blogs in Plain English http://www.youtube.com/watch?v=NN2I1pWXjXI Common Craft Google Reader in Plain English http://www.youtube.com/watch?v=VSPZ2Uu_X3Y
Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.
Potential of Social Media in Agriculture by Anne Mims Adrian is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/aafromaa .
Portions of this presentation were taken from Ag Social Networking by Elaine Edwards is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Based on a work at www.slideshare.net/elainecarol .
Anne Mims Adrian, PhDaadrian@auburn.edublog.anneadrian.comtwitter.com/aafromaa
slideshare.net/aafromaaAuburn University and eXtension
334 844 3507
Photo creditsCotton: http://www.flickr.com/photos/houseofsims/1433238935/Social media tools: Smart phone: flickr.com/photos/liewcf/3547134847/ Landscape: Photo by Dan Donnert, Kansas State University, Copyright Kansas
State University, Aug. 10, 2010 Man & woman with smartphones: flickr.com/photos/yourdon/4049950966/Two men talking: Photo by Dan Donnert, Kansas State University, copyright
Kansas State University, Aug 10, 2010.Participation crowd: flickr.com/photos/davidkohlmeyer/3393520471/Ferris Wheel: Photo by Dan Donnert, Kansas State University, copyright
Kansas State UniversityNewspaper: flickr.com/photos/mfobrien/3382977725Irrigation: flickr.com/photos/judybaxter/20798810/in/set-766962
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