Social Media Operating in the Digital Age March 5, 2010 Chapel Hill, NC Terry Bledsoe, Chief...

SocialMediaOperating

in the Digital AgeMarch 5, 2010Chapel Hill, NC

Terry Bledsoe, Chief Information OfficerCatawba County, NC

Matures

Web2.0Openness

CollaborationCommunityTrust

ShareContent -> Tools -> Dialogue ->

Control

Users Add Value

Social Networks

BLOGS

Empower the PublicHashtags

Crowd Sourcing

NewspapersRadio

TVCitizenEngagement

Web Site

32Voters18

Meet

Gavin“Life is a Stage… Perform”

“Leading, Inspiring, & Motivating Young People across Our Nation!”

2000 to 2008 Age 18 to 44

Not Growing

Is it Really a Phone ?

New DevicesChange Expectations

YesBUTwhat is Catawba County doing?

and why should you care?

How Catawba County Uses Social Media

InternalSitesLegislative Blog

Environmental Health TwitterSharePoint

SocialMediaSuccessful Tweeting

Government Representative

Private Individual Vs

Privacy“no longer the social norm.”

Mark Zuckerburg Founder of Facebook

• Try to create interesting and valuable content• Be honest and respectful in online postings• Think before posting/ think before replying

HintsThink Before You Tweet!

?CommentsAllow or Not

Moderated or NotWho MonitorsWhat Criteria

Spam Who Responds

Do You Respond

?Public

Records

What Is? What Isn’t?Covered by Current PolicyThird Party SitesHow do You Capture

?PolicyProfessionalismProfessional Sites vs Personal Sites

Client Friend RequestsPasswordsEmail Address

Who Decides if a Site is NeededTransparencyCommentsCapturing Public Record

?PolicyProfessional Sites vs Personal SitesPersonnel

Web searches for employmentWhat sites to searchWhat if I miss somethingStumble upon

Use while on dutyExcessive useLaw, EMS, 911

Resources•Does not take a consulting firm to bring up a Social

Networking site.•Think beyond traditional webmaster and PIO• Look down the hall

•Use online tools• Link feeds from existing sources•Most Popular Sites•Facebook, My Space, Twitter, Flickr, YouTube

•Tools•Tweet Deck, hash tags, Google Alerts, RSS, Twitter Feed

YesBUTwhat are you doing?

New Media for Local Government

SocialMediaOperating

in the Digital AgeMarch 5, 2010Chapel Hill, NC

Terry Bledsoe, Chief Information OfficerCatawba County, NC

Matures